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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:31:39

MM+M Podcast 8.23.22: Standing out despite the...

The MM+M Podcast ·

2022/08/23

Sheeza Hussain, chief commercial officer for remote patient monitoring firm Biofourmis, discusses commercial strategies in digital medicine during what’s been a relatively quiet investment period for health tech. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:57

Building a Talent Pool of the Future, a podcast...

The MM+M Podcast ·

2022/08/23

How do you find and develop talent beyond the tried-and-true avenues in healthcare marketing communications? Join IPG Health’s Lisa DuJat, Chief Talent Officer and Mariela Orochena, Director of Talent Acquisition as they discuss strategies for creating the talent pool of the future and how to invest in talent after the initial onboarding process. Lisa and Mariela will also discuss IPG Health’s larger EDI strategy and ways that the network is embedding its principles throughout the key pillars of the

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00:14:41

Why privacy changes demand a better approach to...

The MM+M Podcast ·

2022/08/17

Building custom audience segments can help marketers better reach consumersCheck us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:51

MM+M Podcast 8.16.22: What’s really keeping pharma...

The MM+M Podcast ·

2022/08/16

The pandemic has shown pharma it’s not patient-centric. Now what? Hensley Evans, who leads the patient and consumer health practice at ZS Associates, drops in to discuss her new book on patient-centricity, and why pharma is taking so long to put patients at the forefront. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:24:55

MM+M Podcast 8.9.22: The creators who visualized ‘the...

The MM+M Podcast ·

2022/08/09

MM+M Stephen Madden sits down with Janis Cohen, EVP and head of Havas Health and You’s medical communications at Village X, and Dan Weber, EVP/ECD of Havas Health and You H4B Boston, to talk about an important piece of pro bono work they did for non-profit Alessio’s Glad House to destigmatize and provide support for those suffering from mental illness. Follow us on twitter: @MMMnews Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:14:12

Live at Pharma USA: EMD Serono’s Dr. Maria Rivas,...

The MM+M Podcast ·

2022/08/05

MM+M’s Stephen Madden sits down with Dr. Maria Rivas, chief medical officer and SVP global patient safety/medical affairs & evidence & value development at EMD Serono, to talk about the drugmaker’s “patient-directed” approach to drug development, which entails inviting a diverse group of patients to co-create on the design of clinical trials and continuously collaborating with them to ensure its treatments have value for a broader set of people.Check us out at: mmm-online.com Follow

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00:15:08

Live at Pharma USA: GSK’s Michael Petroutsas and...

The MM+M Podcast ·

2022/08/05

MM+M’s Stephen Madden sits down with Michael Petroutsas, SVP, US oncology business unit at GSK, and Frank Spinelli, medical director, patient affairs U.S. at ViiV Healthcare, to talk about how trust-building manifests in the charge to become “patient-centric” by engaging throughout the disease journey and empowering better conversations.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read

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00:14:47

Live at Pharma USA: Organon CCO Wendy Lund on going...

The MM+M Podcast ·

2022/08/04

MM+M’s Stephen Madden sits down with Wendy Lund, chief communications officer for Organon, to talk about how she elevated the focus of women and health to a business imperative at the Merck spin-off and brought it to life through a bold communications strategy encompassing organic social media content and other marketing channels.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of

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00:16:33

Live at Pharma USA: Kite CEO Christi Shaw on why cell...

The MM+M Podcast ·

2022/08/04

MM+M’s Stephen Madden sits down with Christi Shaw, CEO of Kite, A Gilead Company, on the floor of the Pharma USA conference to talk about how the biotech utilized teamwork to navigate supply and travel constraints during the COVID-19 pandemic as it ensured patients with lymphoma were able to receive its pioneering CAR-T cell therapy.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more

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00:29:26

Mapping the Identity Experience in Digital Health...

The MM+M Podcast ·

2022/08/04

How IX offers greater nuance in engaging with audiences Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:34

MM+M Podcast 8.2.22: Could biopharma M&A ramp up in...

The MM+M Podcast ·

2022/08/02

There are strong underlying reasons to suggest a return to large-scale - potentially even transformative - M&A in the coming months. Subin Baral, global life sciences deals leader at EY, shares his research-based predictions for where biopharma dealmaking could be headed in the second half.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original

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00:21:32

How to keep digital pharma marketing relevant in the...

The MM+M Podcast ·

2022/07/28

Digital marketing trends, the future of pharma and leading by example - these are just some of the things Nataliya Andreychuk, CEO of Viseven discusses during her chat with Marc Iskowitz, editor-at-large, MM+M. In conversation, Nataliya also addresses her tactics when it comes to managing a successful pharma and life-sciences-oriented business during a pandemic and a war in Ukraine.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:22:13

MM+M Podcast 7.26.22: SCAN Health’s $1M bid to reduce...

The MM+M Podcast ·

2022/07/26

SCAN Health Plan’s Sharon Jhawar, chief pharmacy officer, and Timshel Tarbet, VP of business excellence and diversity strategy, discuss the plan’s effort to reduce disparities in medication adherence among Black and Hispanic members, and how they found the movable outcome in a seemingly intractable health issue.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely,

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00:21:11

MM+M Podcast 7.19.22: J&J’s Tylenol embraces ‘beyond...

The MM+M Podcast ·

2022/07/19

Adam Ricciardone, global head of self care R&D at Johnson & Johnson Consumer Health, discusses how 70-year-old Tylenol embraced a “beyond-the-pill” strategy, as well as how it fits in the context of the pharma industry's overall shift toward promoting self-care. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical

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00:31:26

How to create authentic connections with today's...

The MM+M Podcast ·

2022/07/13

MyHealthTeam's cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases. He provides in-depth examples of patient education and patient engagement programs that are effectively empowering people to better manage and advocate for their health.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the

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00:19:41

MM+M Podcast 7.12.22: Why the FDA needs a new PR...

The MM+M Podcast ·

2022/07/12

Wayne Pines, who has worked both as a consultant to the Food and Drug Administration and inside as former associate commissioner, joins the show to discuss a recent report that the agency is looking to tap a skilled public communicator to improve its messaging.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:11:49

DTC Dialogues: Iris Yim, VP, Asian American...

The MM+M Podcast ·

2022/07/11

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Iris Yim, VP, Asian American Advertising Federation and Founder/ President, Sparkle Insights, Inc. about confronting anti-Asian bias, what healthcare marketers can do to better appeal to Asian Americans, and what healthcare organizations can do to make themselves more appealing destinations for Asian marketing professionals. Check us out at:

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00:13:32

DTC Dialogues: Horace Clark, VP of account...

The MM+M Podcast ·

2022/07/11

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Horace Clark, vp of account management, BlackDoctor.org, about understanding and working to overcome the Black community's distrust of the healthcare system, how addressing culture plays a key role in creating content in addressing health concerns of Black America, and the importance of connecting with people of color in culturally relevant content or

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00:19:10

DTC Dialogues: iHeartMedia’s John Liliquist

The MM+M Podcast ·

2022/07/11

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with John Liliquist, SVP Health, iHeartMedia, about the state of the union for terrestrial radio, how health brands are evolving their targeting and measurement approaches for broadcast audio, and more.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read

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00:15:22

MM+M Podcast 7.5.22: Pharma’s reputation is settling...

The MM+M Podcast ·

2022/07/05

Rob Jekielek, managing director of the Harris Poll, comments on Harris’s latest reputational data showing that, while pharma’s positive image has faded substantially over the past year, it’s still high above pre-pandemic levels.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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670 results

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