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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:53:28

Ep 37: Headlines Can Be Deceiving

Market Proof Marketing: Home Builder Marketing Insights ·

2018/11/07

Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially harmful to builders who decide to focus on what is being defined as “Killing It” but is actually an old benchmark that isn’t as relative to getting real sales results today. Focusing on the right metrics matters, and in this case, we don’t think they did… Story Time Andrew’s inspired by a piece of

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00:59:22

Ep 36: What A Difference 3 Years Makes

Market Proof Marketing: Home Builder Marketing Insights ·

2018/10/31

Does it feel like much has changed since 2015? When it comes to where website traffic is coming from for home builders – it certainly has! Overall, traffic and leads are WAY up, but where they are coming from is important to understand too. Story Time Unlimited traffic to your site for only $35? Yikes. Jackie’s on the hunt for a new car Andrew found something sneaky on a Google My Business listing. Is it genius, or a terrible idea? News (10:04) Facebook is also working AR glasses Google is

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01:00:37

Ep 35: Help! I’m Not Interesting! With Shawn Van Dyke

Market Proof Marketing: Home Builder Marketing Insights ·

2018/10/23

“My company or our homes just aren’t that interesting” and other common lies home builder marketers tell themselves. Shawn Van Dyke – a master of Instagram – is here to strip away all of your excuses. He built his current company almost exclusively using content creation and social media – and he’s going to tell you exactly how he did it. Story Time Becca has power again! Andrew is now a remodeling contractor News (2:08 ) Google Totally Wants To Replace You (call screening & handle simple

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01:01:52

Ep 34: The New Presale Without Fail

Market Proof Marketing: Home Builder Marketing Insights ·

2018/10/16

The most popular ebook in our industry has been revised, expanded, and put into print! The new Presale Without Fail has hit the streets, and we’re going to dive in and share stories from the front lines of community launches around the country. Story Time Andrew declares it to officially be “inventory home season.” Jackie realizes that becoming obsessed about baby product shopping has a lot of things in common with home shoppers. Kevin shares a quote from Earl Nightingale that came to mind when

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01:01:16

Ep 33: Trash Your Marketing Calendar

Market Proof Marketing: Home Builder Marketing Insights ·

2018/10/09

This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons. Story Time Andrew’s falling deeper in love with Amazon and their products. Becca’s building a new house! Kevin wants you to make sure you are conscious of the trade-off between results and efficiency – sometimes doing this a less efficient way is better. News Snapchat and Amazon

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01:16:58

Ep 32: Helping Sales & Marketing Get Along with Chris...

Market Proof Marketing: Home Builder Marketing Insights ·

2018/10/01

This week Chris Hartley stops by to share his experience of leading sales and marketing teams from his predominately sales background. Hear what he’s found works best to keep sales and marketing working together and singing Kumbaya (or at least not trying to choke each other). Story Time Jackie got a request from a new marketer who is confused how to market new communities that don’t have content yet Andrew’s home is SOLD! Kevin’s recovering from event-itis – a condition that occurs from

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00:44:16

Ep 31: Live from the 80’s! (at the Online Summit)

Market Proof Marketing: Home Builder Marketing Insights ·

2018/09/18

Warning! This episode is completely different. We hopped in the time machine, and went back to the 1980’s to celebrate the end of day 1 at the Online Sales & Marketing Summit. As a bonus, try to identify the songs playing in the background. Get ready for a fun and insightful peek behind the curtain… Live Interviews With Summit Guests! Justin Nolette Kim O’Quinn Dan Mooy Travis Tipps Lindsey Bryson, Melanie Clark, and Taylor Brown Paul Cardis – Founder of Avid Ratings Jackie and Becca from

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00:48:56

Ep 30: Your Official 2018 Summit Prep Show

Market Proof Marketing: Home Builder Marketing Insights ·

2018/09/10

Coming to this year’s Online Sales & Marketing Summit? You’re going to love this week’s show. Not coming? Don’t skip it just yet! Lots of good transparent conversation around the most important topics for new home marketers today awaits you… Story Time An update on some BIG news for Andrew (and his neighbor) Kevin admits that logistical items around events are his least favorite marketing activity News Did Nike know the branding move it was making with Colin Kaepernick? Hear our take. Google

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01:11:03

Ep 29: The Digital Interpreter – Meredith Oliver

Market Proof Marketing: Home Builder Marketing Insights ·

2018/09/05

This week Meredith Oliver stops by to talk about what builders struggle with when it comes to websites, digital marketing, and how to bring the latest technology into the model home. We’re also pretty sure you’re going to learn some new things about her that you might not have known before! (Sorry for the delay! The holiday meant family time first… but we’ve got something special planned to make up for it.) Story Time Andrew’s neighbor finally put a for sale sign up after nearly one month of

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01:06:01

Ep 28: Branding Tug Of War (with Jenny NeSmith)

Market Proof Marketing: Home Builder Marketing Insights ·

2018/08/27

In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important. Jenny NeSmith from EA Homes joins us to talk about the real-life tug of war between working in the “clouds” and working in the “dirt.” You MUST watch this IG story from EA Homes before you listen for the best context. Story Time Kevin & Andrew share their in-depth chat with a Facebook

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01:01:31

Ep 27: Market Proof Your Marketing

Market Proof Marketing: Home Builder Marketing Insights ·

2018/08/20

How to market proof your marketing is this week’s 360 topic. A topic we’re so passionate about – we chose it as the name of our podcast! Don’t succumb to the market conditions – you aren’t helpless! Story Time Andrew bought a coffee grinder that he likes more than your home for sale page Kevin sold his brother’s house with some new photos, and has advice when launching a new website News Trulia launches neighborhood detail pages on the web and app. They’re amazing Do you need local pages on

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01:23:22

Ep 26: Tell A Good Story – Or Die (with Jeff Turner)

Market Proof Marketing: Home Builder Marketing Insights ·

2018/08/12

Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immoviewer, joins us this week for our 360 topic discussion on telling great stories. It’s the longest MPM episode yet – because it was too good to cut short! Story Time Andrew joined a new gym! Kevin is trying to help his brother sell his house – because the listing agent is a bit old school. News FB

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01:05:11

Ep 25: Advertising Can’t Fix Stupid (5 Ps of Marketing)

Market Proof Marketing: Home Builder Marketing Insights ·

2018/08/06

The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness. Small Talk A hilarious clip about how marketers can fall into the “hype” around the shiniest new objects Story Time Andrew wants you to have a dedicated time on your calendar for testing new ideas Kevin recommends that

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01:00:50

Ep 24: Let Them Build It & They Will Come

Market Proof Marketing: Home Builder Marketing Insights ·

2018/07/29

Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envision joins us this week to talk about it. Small Talk Breaking down the stats on the over 8,000 downloads of the podcast so far, including the 5 most popular episodes: #5: Ep 5 – Old Habits Die Hard with Steve Shoemaker #4: Ep 19 –Marketing Like A Girl with Alaina Money #3:Ep 1 – Landing Pages Forever

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01:02:25

Ep 23: Stop Screwing It Up!

Market Proof Marketing: Home Builder Marketing Insights ·

2018/07/23

Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up. Story Time Andrew has some tips for home builder videos (especially on social media) based on this gem: https://www.youtube.com/watch?time_continue=1&v;=0uWGXw-q_WM Kevin is excited to hear that a home builder has started their own podcast! Listen here: https://apple.co/2uLL6D9 News Amazon holds an “event about nothing” and sells hundreds of millions

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01:00:29

Ep 22: Breaking In To Breaking Out

Market Proof Marketing: Home Builder Marketing Insights ·

2018/07/16

We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country. Story Time Andrew reminds us about an important detail to keep in mind with landing pages Kevin explains why everyone needs to stop advertising News New research shows that the quantity of reviews do impact page rank Google Ads announces machine learning to help advertisers Life event targeting with Google. What it is, and how

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01:04:56

Ep 21: Stealing From Your Competition

Market Proof Marketing: Home Builder Marketing Insights ·

2018/07/06

This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts. Story Time Kevin shows you Google Trend data can keep you from trying the impossible Andrew gives real data behind his challenge to everyone from last week’s show News FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends! How much does real SEO help cost anyway? New way to check for suspicious review behavior The danger of A.I. may not be what

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00:43:48

Ep 20: PCBC 2018 Spectacular

Market Proof Marketing: Home Builder Marketing Insights ·

2018/06/30

This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy! Story Time Andrew encourages you to simply elevate your standards to get better results Kevin shares an interesting thing that happened during his speaking session News FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends! A quick update on HomLuv.com Now you can see what ads a Facebook page is running Stop lying to yourself (and your boss) (Reminder) Your site

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01:01:18

Ep 19: Marketing Like A Girl

Market Proof Marketing: Home Builder Marketing Insights ·

2018/06/22

This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet! Story Time Andrew is once again inspired by Seth Godin’s words of wisdom Kevin rants on the difference between imitation and innovation, and then gushes about the Oculus GO News New Instagram app for long-form videos – IGTV Facebook to

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01:06:57

Ep 18: Broker & Agent Insights

Market Proof Marketing: Home Builder Marketing Insights ·

2018/06/15

Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves. Story Time Andrew shares that sometimes what you lose (targeting options in this case) isn’t as important as what you gain Kevin tells a tale of a marketing leader who thought they could get away with never going into their CRM… News Trying to disrupt

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