x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Perpetual Traffic

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case

business marketing

All Episodes

47:54

Episode 370: Why You Probably Failed with LinkedIn...

Perpetual Traffic ·

2022/03/01

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder ofB2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about

en

25:49

Episode 369: Google Ads is Ending One of Their Best...

Perpetual Traffic ·

2022/02/25

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactlyisthe future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6

en

29:27

Episode 368: The Secret to Successful YouTube Ad...

Perpetual Traffic ·

2022/02/22

Do YouTube ads beat the ads oneveryother platformeverysingle time? That’s the bold claim today’s guest makes.In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat”Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos

en

30:03

Episode 367: Why You Shouldn’t Panic About Google’s...

Perpetual Traffic ·

2022/02/18

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us.In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist atSolutions 8and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now

en

37:51

Episode 366: Turning Influencer Marketing Into a...

Perpetual Traffic ·

2022/02/15

When done right, influencer marketing can move the needle exponentially for your brand.In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder ofMarkerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how

en

32:23

Episode 365: Instagram Advertising Secrets: What Meta...

Perpetual Traffic ·

2022/02/11

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative.If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion withTier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels

en

49:35

Episode 364: Instagram Advertising Secrets: How to...

Perpetual Traffic ·

2022/02/08

You know that building your Instagram following will help your business, but how does advertising really work on this platform?In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication atTier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about

en

43:23

Episode 363: How META and Facebook Plan to Solve the...

Perpetual Traffic ·

2022/02/04

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer atMeta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns

en

49:20

Episode 362: META Solution Engineers Tell All: The...

Perpetual Traffic ·

2022/02/02

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time.In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford istheSolutions Engineer for Meta, and Ben Lampert istheSolutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on

en

23:40

Episode 361: Congress's Attempt to Shut Down...

Perpetual Traffic ·

2022/01/28

A new bill was introduced this week that could literally take away your ability to be seen by your target audience.In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week:“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’”Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this

en

44:13

Episode 360: Critical KPIs Marketers Aren’t Using and...

Perpetual Traffic ·

2022/01/25

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO atJeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the

en

45:37

Episode 359: Tik Tok Vs. YouTube: The Future of Video...

Perpetual Traffic ·

2022/01/21

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online

en

01:04:00

Episode 358: TV Ads? How Marketers Can Tap into a...

Perpetual Traffic ·

2022/01/18

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder ofKeynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way

en

01:04:16

Episode 357: Kasim’s Top 5 Tips for 2022

Perpetual Traffic ·

2022/01/14

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen.In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being

en

01:05:40

Episode 356: Creating the Perfect High Converting Tik...

Perpetual Traffic ·

2022/01/11

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down withSavannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world

en

47:18

Episode 355: What Agency Owners Can Expect in 2022...

Perpetual Traffic ·

2022/01/07

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done

en

51:21

Episode 354: How to Get 10,000 REAL Twitter Followers...

Perpetual Traffic ·

2022/01/04

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great

en

01:09:40

Episode 353: How We Survived 2021 and Made it NOT Suck

Perpetual Traffic ·

2021/12/31

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun. In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler

en

54:44

Episode 352: How to Make Your Clients REALLY Happy...

Perpetual Traffic ·

2021/12/28

Everybody wants their clients to be happy, but it doesn’t just happen by default. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences,

en

26:29

Episode 351: A Not-So-Secret Software that Can 2x...

Perpetual Traffic ·

2021/12/24

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one

en

699 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...