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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

17:05

Pricing for International Markets

Product Chats Podcast ·

2017/04/27

How do you know how the willingness to pay in the U.S. compares to the bereitschaft zu zahlen in Germany, and what else do you need to consider when pricing your product for new international markets? Find out in this edition of Pragmatic Live with Mark Stiving, pricing expert and Pragmatic Marketing instructor. Listen now!

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26:19

Optimize Your Pricing Decisions With Data

Product Chats Podcast ·

2017/04/20

How can you use data to make pricing decisions and understand demand patterns? Pragmatic Marketing instructor and pricing expert Mark Stiving tackles this topic with Neil Biehn, senior director of business analytics at Siemens Healthcare, a statistician with more than a decade of experience in analytics, segmentation, sales effectiveness and pricing optimization. You can connect with Neil Biehn on LinkedIn. If you have an idea or topic for a future podcast, contact us at

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37:15

Lessons Learned from 100+ Hours of Persona Interviews

Product Chats Podcast ·

2017/04/13

Through a 25+ year career in technology marketing, Mark Yeager has performed over 500 buyer persona interviews. In this podcast, he shares his top 9 hints for performing successful persona interviews, quick, easy changes that you can make today to start getting more value from your market interactions. Listen now! Want more tips for successful interviews? Download this cheat sheet from Yeager Marketing.

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27:33

Prisoner's Dilemma (and What the Heck It Has to Do...

Product Chats Podcast ·

2017/04/06

Imagine this: you are arrested by the police for robbing a bank. You, of course, are innocent. They also arrest another person for the same crime. In the interrogation room, the police say, “We’ve caught your accomplice. You guys are in trouble. You should confess now to make your sentence easier.” Then they explain the possible sentences: • If both you and the other person confess, you each get three years in prison • If neither of you confesses, you each get one year in prison • If you confess and

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24:18

Pricing Professional Services

Product Chats Podcast ·

2017/03/30

Pragmatic Marketing instructor Mark Stiving is joined by world-renowned pricing expert Ron Baker. The founder of VeraSage Institute, a think-tank for professional-knowledge firms, Ron has been helping professionals learn how to create and capture more value. Mark and Ron discuss a range of pricing topics, including how to price professional services (hint: it's NOT by the hour). Connect with Ron Baker on LinkedIn. If you have a topic you’d like us to tackle in an episode of Pragmatic Live, send us a

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23:02

A Peek Behind the Pragmatic Curtain: Eating Our Own...

Product Chats Podcast ·

2017/03/23

So how does the company that taught the world what it means to be market-driven put it to work in their own company? In this podcast, Pragmatic Marketing instructor Mark Stiving interviews our own VP of Marketing, Rebecca Kalogeris, on how they’ve implemented the Pragmatic Marketing concepts over the years and what they’ve learned from their successes (and failures) along the way. Listen now. Find this interesting and want to hear more about how we practice what we preach at Pragmatic Marketing? Or

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34:06

Reaching Key Decision Makers to Accelerate Revenue

Product Chats Podcast ·

2017/03/16

In this week’s podcast, Rod Griffith, president of B2B marketing firm Market Reach, shares his tips, tools (and personal war stories) for reaching and resonating with c-suite buyers. Learn how he got Steve Jobs attention and what you can do to reach the true decision makers for your products. Listen now! Got an idea or a topic for a future podcast? Send your ideas to experts@pragmaticmarketing.com.

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22:24

Rethinking Leadership in a World of Change

Product Chats Podcast ·

2017/03/09

The pace of change in the technology industry has never been faster. Those behaviors long talked about as the secret to good leadership are simply not enough anymore. So what else do today’s leaders need to succeed in a world of rapid change? To shed some light on the topic, we invited Art Petty, world-renowned thought leader, speaker and author, and longtime friend of Pragmatic Marketing, to this episode of Pragmatic Live. Listen now as he talks about the seven critical skills required of leaders

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30:19

A Peek Behind the Pragmatic Curtain: Marketing...

Product Chats Podcast ·

2017/03/02

Want to know what it’s really like implementing a marketing automation solution? Or, maybe you’re years into your implementation and just want to relive those first few months of chaos. Either way, listen in as Pragmatic Marketing instructor Mark Stiving interviews our own VP of Marketing, Rebecca Kalogeris, on her recent marketing automation software implementation—what made them make the move, what the experience has been like and what they’ve learned along the way. And if you are new to marketing

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23:42

The B2B Buying Disconnect

Product Chats Podcast ·

2017/02/22

So how closely aligned are buyers and vendors in the world of B2B technology sales? That’s the question that TrustRadius’ director of research, Megan Headley, explored in her recent landmark study. Listen now as she shares her findings on: Which information sources buyers use, find most helpful, and consider most trustworthy, versus the resources vendors focus on providing buyers Which selection criteria buyers care about, versus what vendors think is important to buyers How buyers view the role of

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40:04

Jobs to be Done vs. Market Problems

Product Chats Podcast ·

2017/02/16

In this episode, we’re doing something a little different. We’re going to listen in on a conversation between Neil Baron of Barron Strategic Partners and Bob Moesta co-creator of the jobs-to-be-done theory. They chat about what “jobs-to-be-done” means and how it relates to “market problems” that we talk so much about here at Pragmatic Marketing. And since together they’ve literally worked on thousands of products, they are going to share some tips and best practices along the way. Listen in. And

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22:36

2017 Product Management & Marketing Survey Unplugged

Product Chats Podcast ·

2017/02/09

The tables are turned in this podcast as our host Rebecca Kalogeris becomes the guest and answers all kinds of questions about this year’s survey from Mark Stiving, Pragmatic Marketing instructor and data geek. Take a listen now and be sure to download the full survey report at pragmaticmarketing.com/survey

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30:41

You’re Product Strategy

Product Chats Podcast ·

2017/02/02

At Pragmatic Marketing, we teach the Pragmatic Marketing framework, those 37 key activities needed to build and market winning products. But in this episode, Kirsten Butzow, Pragmatic Marketing instructor extraordinaire, is going to talk through how you can use those same activities and strategies to improve a product closer to home, yourself. So, to find out how to use product management and marketing strategies on your own personal brand and change the trajectory of your career, listen now!

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33:47

Building Strategic Product Roadmaps Q&A

Product Chats Podcast ·

2017/01/26

In December, Jim Semick, founder and chief strategist at ProductPlan, was our guest for a webinar on 5 Ways to Nail Your Strategic Product Roadmap. In this follow up discussion, Jim tackles questions from the over 700 attendees of that webinar on topics ranging from hot to prioritize, share and update your roadmap, to the relationship between your roadmap and your backlog. Listen now and be sure to download their free book on planning and selling your strategy through roadmaps. Have an idea for a

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27:06

Changing Your Culture with Market Facts

Product Chats Podcast ·

2017/01/19

At the core of the Pragmatic Marketing philosophy is the importance of market data, of spending time to understand the people in your market and the problems they face. But once you do that, how do you use those facts to create real change in your organization’s culture? That’s the topic of this week’s podcast with instructor extraordinaire, Stacey Weber. Listen now!

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24:43

Top 5 Skills of the Awesome Product Marketer

Product Chats Podcast ·

2017/01/12

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? In this podcast, Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers. Listen now! Got an idea for a future episode? Email us at experts@pragmaticmarketing.com.

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24:30

How You Say It Is Important As What You Say

Product Chats Podcast ·

2017/01/05

Despite our titles, many of us don’t actually manage any people. But we need to influence a lot. And how well we speak directly affects how well we can influence people. In this podcast, Mark Stiving, proud toastmaster and Pragmatic Marketing instructor, offers some really good, simple tips you can implement to improve your speaking and ultimately your ability to influence the rest of your organization to make the right strategic decisions when it comes to your product. Listen now. Got a topic you’d

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34:17

Sales & Marketing: Till Death Do Us Part

Product Chats Podcast ·

2016/12/22

The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard, vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue. Along the way he shares some great tips

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35:24

You Just Finished Training, Now What?

Product Chats Podcast ·

2016/12/15

Our Pragmatic Marketing training courses are chock full of tips, tools and best practices you can start to implement immediately. It’s actionable and it’s inspiring, but it can also be a little overwhelming deciding where to start. But not anymore. In this podcast, our very own Stacey Weber⎯long time Pragmatic Marketing instructor and practitioner⎯is going to breakdown what you should do first into three simple steps and walk you through how to master each. Don’t wait, listen today and find out how

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24:00

Why Knowing How Much to Charge Isn’t Enough

Product Chats Podcast ·

2016/12/08

Knowing what your market is willing to pay is only part of the equation; you also have to know how they want to pay (annual fee, subscription, based on usage, etc.) so you can determine how best to package your product. Join Mark Stiving, Pragmatic Marketing instructor and pricing expert, and David Rowley, Chief Revenue Officer from Nalpeiron as they dig into this topic and more on this edition of Pragmatic Live. Got a topic you want to hear covered in a future episode of Pragmatic Live? Shoot us a

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