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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:44:46

Content is King, Channel is Queen, feat. Michelle...

Future Commerce ·

2020/11/13

Who is Michelle Grant? Michelle got her start studying the retail industry in 2015 with Euromonitor, focusing on overall global strategy. She started this year at Salesforce in their Strategy Insights group with a focus on technology in retail and consumer goods. Michelle just launched Becoming Retail with Rob Garth—a content series focusing on executive interviews to understand the digital transformations behind brands; how they’re enacting digital change, what they’re learning, what their

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00:53:07

The Magic of Logistics? Data and Optimization, feat....

Future Commerce ·

2020/11/06

Shipping is extraordinarily complicatedShipium helps businesses by providing the tech behind the complicated processes of shipping to consumers.Jason says that shipping is a series of events that needs to be coordinated well to give customers the optimal experience: “Our belief is that coordination should happen with good technology.” - Jason MurrayJason had a long career at Amazon in which his career mostly focused on the merger between logistics and technology - eventually leading him to help

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00:53:19

There's a Nerd For That - Farfetch, Instacart, and...

Future Commerce ·

2020/10/30

We discuss digital shopping experiences, their experimental evolution, Instacart, CARLY brands, and more. The New DIYDIY used to have a connotation of poor quality or poor craftsmanship but today, it’s more indicative of participation.Online marketplaces are booming with consumers and creators having more meaningful connections with items that could otherwise be more easily purchased.Partnering with Gladly, we’ve created a new report: The New DIY: Creators, Crafts and Commerce.“There is a cycle of

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00:02:31

The New DIY: Retail Opportunity in the Passion Economy

Future Commerce ·

2020/10/26

Today we acquire skills online, and those skills shape our purchasing habits. Our newest report dives deep into the Passion Economy, and the era of "do it yourself". We explore what this means for brands, and what retail stands to gain. Get the report today: https://futurecommerce.fm/thenewdiy

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00:51:07

“I Wouldn’t Allow Our Business to Become Dependent on...

Future Commerce ·

2020/10/23

Damian Soong, co-founder and CEO of Form Nutrition joins us to talk about Form and building a B-Corp brand that serves a wide audience. The New DIY DIY used to have a connotation of poor quality or poor craftsmanship but today, it’s more indicative of participation. Online marketplaces are booming with consumers and creators having more meaningful connections with items that could otherwise be more easily purchased. Partnering with Gladly, we’ve created a new report: The New DIY: Creators, Crafts

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00:55:23

A Tale of Two Recoveries: Popshelf, The K-Shaped...

Future Commerce ·

2020/10/16

In this episode, we talk about marketplaces, subscription services, the K-Shaped economy recovery, and more.“The Future of Every Brand is a Marketplace”In Future Commerce #041, Sucharita Mulpuru said that marketplaces are where businesses are going to thrive.“Consumers want more in their online shopping experience and they want to be able to transact more often with the brands that they know and love in products that aren’t just the core.” - Phillip JacksonMoving towards a marketplace strategy has a

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00:28:34

Parade: Reimagining a Value Brand, feat. Jack...

Future Commerce ·

2020/10/09

Jack DeFuria, Chief Digital Officer and Co-Founder of Parade, joins the show as he talks about founding Parade while in college with his co-founder, Cami Téllez, how Parade approaches their brand, and the pursuit of building America’s next great underwear company. What is Parade?Parade is a women’s underwear brand focused on ages 18-30.They were able to connect with potential customers in their target market very early on digitally using Facebook groups, sorority group chats, etc. and used other

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01:00:32

Capital and the Creator Economy: Two Conversations...

Future Commerce ·

2020/10/02

Human CentricitySari is an early stage investor, a lead strategist at a startup studio, and a newsletter writer.“To me, being human-centered means you’re far more obsessed with the problem you’re solving than you are with a product that you’ve built. And what that gives you is the flexibility to evolve with your customer.” - Sari Azout“Being human-centered ultimately means that you don’t really sell your product. You sell your purpose.” - Sari AzoutThe brand ‘story’ is important for longevity. Brand

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00:45:16

The Anti-Blands: Existential Brands and the New Dadaism

Future Commerce ·

2020/09/25

The New DadaismDadaism was an intellectual movement post-WWI that focused on subverting the serious.In response to the popularity of minimalism, maximalism has been on the rise. Brands have been using absurdity to reach their markets - specifically with Gen Z and Millennial brands.An Exploration in Brands in this Moment“Topicals really is the Anti-Bland” - PhillipTopicals is a skin care brand founded by two women of color. They have continuously been selling out, even after retailing with Nordstrom

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00:58:17

CPG: "Around You, On You, In You"

Future Commerce ·

2020/09/18

Jackson Jeyanayagam, VP of DTC at Clorox, joins us today to talk about Clorox’s DTC strategy, launching a new brand for an underserved, generation segment in the marketplace, and how his past experiences have prepared him and brought a fresh perspective to his current role.What’s Jeyanayagam’s story?Jeyanayagam started at a PR agency working with T-Mobile.Whenever the Sidekick was launched and subsequently hacked, his world opened up to social media and digital marketing.This digital marketing and

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00:44:18

"Low-Cost Indulgence" feat. Mayssa Chehata, Founder...

Future Commerce ·

2020/09/04

What is BEHAVE? BEHAVE makes candy that is better for you: low sugar, natural ingredients, no artificial ingredients, and good taste. Currently, BEHAVE offers two options of gummies, sweet and sour. BEHAVE started from a lack of alternative options in the candy department, which typically had people giving up candy altogether. Originally, BEHAVE planned to be a mix of DTC and retail. Due to COVID, they’re now only doing DTC. BEHAVE thrived throughout COVID by surrounding themselves with the right

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00:45:47

Walmart's Midlife Crisis: The Rise and Fall of Small...

Future Commerce ·

2020/08/28

We chat with Ingrid Milman Cordy about business growth and decline in 2020 and Walmart’s new partnership. Our EconomyThe way our economy is set up, big businesses are bound to thrive, even during economic disruption like COVID-19.Small businesses seemed to be the ones to cope best with the disruption, but the distinction of “essential businesses” shifted from small business to big business.Businesses like Amazon and Shopify doing well also signifies that the small and medium businesses that sell

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01:03:05

Pants = Tyranny: A Retail Rebirth Report Review

Future Commerce ·

2020/08/21

Read the Retail Rebirth Report here. Read Insiders #045: The New Dada Here. Read Insiders #046: The New Formal Here. Find us at Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. Have any questions or comments about the show? You can reach out to us at Hello@futurecommerce.fm or any of our social channels; we love hearing from our listeners!

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00:46:11

Employing the Highest Levels of Integrity, feat....

Future Commerce ·

2020/08/14

We chat with Nilla Ali, the Senior Vice President of Commerce at BuzzFeed. Can content and commerce coexist within a platform? How does the shift into shopping digitally affect the way that retailers and advertisers reach to consumers?CONTENT AND COMMERCEThere has been an Increase in traffic and consumption on BuzzFeed during COVID-19.BuzzFeed Shopping has been introduced, a native checkout feature on BuzzFeed which optimizes a consumer’s experience and increases revenue for featured

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01:06:13

“The Plan Was Always to Go Back to Membership” -...

Future Commerce ·

2020/08/07

We talk with Jeremy Cai, CEO of Italic. We discuss what Italic is and how it is different than other DTC brands today.ITALICItalic offers subscription memberships with access to a thousand plus products at-cost - stepping away from mark-up retailing.Italic is moving less in a brand specific, single category product direction and more into a value driven lifestyle.Italic’s ‘secret’ lies in partnering with manufacturers instead of treating them as vendors.WHY IT WORKSThree primary reasons people

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00:38:08

Announcing NBCUniversal Checkout, Feat. Evan Moore,...

Future Commerce ·

2020/08/04

What is NBC Universal CheckoutNBC Universal Checkout is a native shopping experience embedding within any NBC content page.Whether it's a text based article, a static page, or even a video, it can be transformed into a native shopping experience. When the viewer encounters a product, they can click on the product to see more information about it, add it to a shopping cart, pay, and check out all without leaving the NBCU site.Context is really important during the experience - finding alignment

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00:48:39

Rethinking Everlane on the Nine by Nine Report: Part...

Future Commerce ·

2020/07/31

What makes a brand meaningful? We sought to answer this question in our recent report, Nine by Nine: 81 Brands Changing Our World. In this episode, Part 2 of 2, we sit down and reflect on the report and the categories included. See Part 1: Episode 165: What Makes A Brand Meaningful?Purpose Driven BrandsPurpose driven brands are focused on having alignment with their worldview. They state a purpose behind their brand and provide that to their customers. They make it clear what kind of world they want

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00:48:39

Rethinking Everlane on the Nine by Nine Report: Part...

Future Commerce ·

2020/07/31

Listen to Part 1 of the Nine by Nine Retrospect here

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00:53:44

Timeless, Thoughtful, and Sustainable, feat. Kyle...

Future Commerce ·

2020/07/24

In this episode, we chat with Kyle Hoff, co-founder of Floyd Furniture. What is Floyd Furniture’s approach?Floyd started from looking at the amount of furniture consumed and thrown out after its use and the idea that furniture can be sustainable, adaptable, and kept for long periods of time.They began with a Kickstarter campaign based around their core idea and kept it simple with one product at a time.There are few DTC furniture brands. Floyd focuses on connection with their direct consumers in

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00:52:02

Streamline and Simplify - feat. Keith Anderson, SVP...

Future Commerce ·

2020/07/17

What is Profitero?Profitero is a platform for eCommerce performance, measurement, analytics, and optimization for brands primarily in Europe, North America, and Asia.Profitero isn’t an agency, though it has similarities. Profitero doesn’t actually perform the work for the brands, but does create data and create tech to make that data valuable.Agencies have seemed to be expendable or interchangeable in the past. Profitero comes in to perform the “know-how” of an agency, but allows the work to be

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