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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

54:22

Google Ranking Signals Changes or AdWords Expanded...

Webcology ·

2017/03/09

Weight of Google Ranking Signals Changes Based on Search; Internal Links to About Us, Contact Us & TOS Pages for SEO; Long mobile load brings bigger bounces; Google Home may get support for multiple user accounts. AdWords Expanded Text Ads could get even longer with second description line test. Dwell Time: Does It Affect SEO?Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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58:10

Technology in Conversation and Uber With George Freitag

Webcology ·

2017/02/23

12 year Google veteran Mailie Ohye announced Tuesday she would be leaving former Developer Programs Tech Lead. The carousel is Mailie’s most recent contribution to the front-face of Google’s index. They talk about how Uber users get message about Susan Fowler when trying to delete their account. The use of technology to improve conversation online. Also how Google just cracked one of the building blocks of web encryption. And George Freitag, Local Search Evangelist at Moz, chats with Jim and Dave

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51:22

Google's Latest Features Jonathan Allen President of...

Webcology ·

2017/02/16

Jim and Dave are joined by Jonathan Allen. Co-Founder, President, Longneck and Thunderfoot. The guys talk about Google's latest search features, virtual reality in google and new features in google maps. Plus they touch on top ranked local businesses based upon quality measures. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:32

Voice First Search and Machine Learning

Webcology ·

2017/02/09

Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:30

How to do Reputation Marketing with Rhea Drysdale

Webcology ·

2017/02/02

Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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55:35

Google Plus Could Surpass Facebook for Social...

Webcology ·

2017/01/29

James Gandolfini Death, Build a Good Site not Links; Why Google Stopped Asking Job Applicants to Answer Impossible Brainteasers; Will Google Plus overtake Facebook for social sharing?Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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55:50

SEOs: Break Google Rules to Get Top Rankings? Google...

Webcology ·

2017/01/29

Search Engine Optimization Companies: Break Google Rules to Get Top Rankings?Google Slaps Another Guest Blog Network: PostJoint; Also, returning guest Kristine Schachinger joins Jim and guest host David Harry to discussthe serious vulnerability in the popular OpenSSL cryptographic software library called Heartbleed. Michelle Stinson-Ross of Offers.com discusses social media branding and tells us how she thoughtherposting format on a Facebook brand page she manages had changed.Related articles across

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51:25

Google Instant Apps Limited Testing Now Underway

Webcology ·

2017/01/26

Google Instant Apps are the abbreviated applications would be streamlined enough to start working immediately after users open them with a URL tap, temporarily loading the full software's functionality without going through the rigmarole of a traditional Play Store installation. After half a year, the Android team has opened up a select few Instant Apps to live testing. Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie fill us in. Support this podcast at —

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55:52

DuckDuckGo Reaches 10 Million Searches; Matt Cutts...

Webcology ·

2017/01/19

DuckDuckGo Reaches 10 Million Searches; Matt Cutts Retires From Google, and chooses to head up the US Digital Service. Plus, Google Home units arguing over which is human and which is robot, Google Killing off Google +, and an interesting Google patent - an extension on what they're doing with cars.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:54

Google Confirms Mobile Intrusive Interstitials Penalty

Webcology ·

2017/01/12

Google confirms rolling out the mobile intrusive interstitials penalty. This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page. Bad Content = Bad SEO. Though less is not more, more is not necessarily better. Ryan Shelley from Search Engine Land reports on Why SEO and Lousy content don’t mix.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy &

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53:19

A Drop In Google Link Counts In Search Console; SEO...

Webcology ·

2017/01/05

Some May See A Drop In Google Link Counts In Search Console; Google: SEO Is One Of The Primary Reasons Websites Are Targeted For Hacking. Plus Jim and Dave discuss an interesting google patent- an extension on what they're doing with cars.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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57:55

SEO AS Dirty As Ever; On-Page SEO Tips and Tricks

Webcology ·

2016/12/29

SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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52:56

Featured Snippets and a World Without SERPs

Webcology ·

2016/12/15

Rob Bucci, the founder and CEO of STAT Search Analytics, chats with Jim Hedger and Dave Davies about featured snippets and the future of search. Vivid Seats SEO Director Bryson Meunier talks to Jim and Dave about search in a world where there is no SERP at all (Echo, Google Home, etc.)Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:56

Users and their Impact on Search

Webcology ·

2016/12/08

Users and their impact on search, the new SERP features and voice search discusses as Jim Hedger and Davies welcome ‎SEO & Content Architect at Moz Britney Muller and Freelance Journalist, Content Marketer, and Storyteller Cara Harshman. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:06

Link Acquisition and Link Building : What Has Changed?

Webcology ·

2016/12/01

Link Acquisition and Link Building : What Has Changed? Jim Boykin and Ann Smarty with Internet Marketing Ninjas explains how changes to Google like the numerous and continuous releases of their Penguin Update have made a significant impact. We learn about the positive changes Google has made to help Identify link networks and private networks.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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50:46

Conversion Optimization On The Fly

Webcology ·

2016/11/17

Conversion Optimization with a focus on things you can do on the fly as Jim Hedger and Dave Davies speak with performance marketer at Unbounce, Duane Brown. Duane works in performance marketing at Unbounce. Past work includes Jack Wills, ASOS, TELUS and KPMG. He's also a wanderluster having traveled & eaten his way through 34 countries.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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53:09

Understanding the Google Mobile First Index Rollout

Webcology ·

2016/11/10

Understanding the Google Mobile First Index Rollout from Building Indexable Progressive Web Apps, lots of updates to Android phones and aggregated webmaster tools to better leverage search data. Jim and Dave welcome Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie to discuss all of the changes. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:04

Augmented and Virtual Reality with Tracy Ingram

Webcology ·

2016/10/27

Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanRTracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive technologies. He is also cofounder of Healthcamp Florida, a nonprofit organization focused on identifying

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54:54

Wordpress and SEO with David Vogelpohl

Webcology ·

2016/10/20

Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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52:49

10 Years of Podcasting and Dr. Pete Meyers

Webcology ·

2016/10/13

Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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827 results

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