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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

29:25

Priscilla Presents at Career Day

Ponderings from the Perch ·

2015/06/05

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about careers. They ruminate about the reality that so many viable careers did not even exist when they were in school, question their own career paths and are faced with how to explain to 4th and 5th graders what they actually do all day! They discuss the rate of technological change and try to imagine an advertising agency job without social media. Priscilla discusses digital marketing, platform building,

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38:06

Priscilla Collects & Critiques Art

Ponderings from the Perch ·

2015/05/22

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about art and collecting art. Priscilla discusses difficult conversations she has in her job every day as she critiques work of multiple graphic artists. She explains how a culture which protects people's self-worth creates an environment where they can be vulnerable, fail multiple times, learn from mistakes, grow as a designer and ultimately succeed in producing their very best work. She holds fast to

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49:26

Priscilla and Helene Take the Midwest

Ponderings from the Perch ·

2015/05/08

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she has a morning conversation with fellow globetrotter, Helene Sheeler-Johnson. As they both work marketing and PR angles in the same small town in the Midwest they exchange several knowing glances. Yet they continue to work day in and day out to bring the marketing and PR aspects of their jobs into the same strategy. With Helene's massive experience with companies like Midway, Nike, Nestle and more, she gives real-world examples

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44:17

Priscilla Has Concerns about Jeff Cannata

Ponderings from the Perch ·

2015/04/24

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with the illustrious Jeff Cannata. As fellow podcasters they explore the idea that revealing the inner-workings of making a podcast might indeed be like making sausage - a bit messy, but worth it all in the end. First and foremost she is a huge fan of WE HAVE CONCERNS podcast which he co-writes and hosts with Anthony Carboni. They discuss the process of starting a podcast, naming conventions for episodes, consistency and

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37:00

Priscilla Says, "Fakers Gonna Fake"

Ponderings from the Perch ·

2015/04/03

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter the most fascinating case of complete and utter faking. Priscilla reaches back to the story of the sign language interpreter for the Nelson Mandela memorial service and discusses, with incredulity, the absolute audacity some people have and the painful experience that is watching fakers try to spin their story. They discuss the cost on businesses when they hire a faker and the on-going costs if they

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35:21

Priscilla Looks for the Win Win Win

Ponderings from the Perch ·

2015/03/20

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about finding unique win-win-win situations in marketing. She gets bored with the typical promotional giveaways and questions marketing decisions that make companies all look the same. She talks about her thought process in developing marketing strategies that will offer that will create the right behavior with clients which lead to increased revenue. They marvel at Baz Lurhmann's genius and discuss

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35:46

Priscilla Podcasts about Podcasting

Ponderings from the Perch ·

2015/03/06

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about podcasting. She pours out her heart on her love for podcasting and reveals some of her current personal playlist. As both are podcasting professionals, they discuss the virtues of podcasting and how it compares to blogging. Join them as they marvel at the wide variety of experts available to everyone totally for free. She also elaborates on the intimacy a podcast listener can feel with the

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35:20

Priscilla Gives the Gift of Goals

Ponderings from the Perch ·

2015/02/20

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a follow up conversation about creating New Year’s resolutions in the workplace and aligning them with your business values. She gets practical and talks about how and why to make SMART goals which are S for specific, M for measurable, A for assignable, R for realistic and T for time-driven. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you

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32:00

Priscilla Practices Her Backswing

Ponderings from the Perch ·

2015/02/06

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Gary Hood, Sales Manager at KSNF/KODE, local affiliates of the NBC and ABC stations. Join these two golf enthusiasts as they discuss ad agency ownership and life working in the media. Listen as these old friends examine the long-term benefits of marketing for consumers and offer advice for small mom and pop shops looking to advertise in television. And who knows, you might even get some advice on your backswing

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47:54

Priscilla Cleans Out Her Bathroom Drawer

Ponderings from the Perch ·

2015/01/23

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creating New Year’s resolutions in the workplace and aligning them with your business values. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She also gives insight about simplifying life — at work and home — by using energy towards the things that truly matter. She discusses her company’s process of setting SMART goals and

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35:47

Priscilla Practices Creativity, Not Yoga

Ponderings from the Perch ·

2015/01/09

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity and what it is like to "turn it on" when you are a paid creative. In an industry where ideas are inventory, how do you stick to a winning process for idea generation. She also gives insight into the environment of allowed failure which keeps creatives encouraged to explore new ideas. She discusses the value or lack of value people place on creative thought, and the importance of

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26:12

Priscilla Evangelizes for Trello

Ponderings from the Perch ·

2014/12/15

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Stella Garber, Marketing Director at Trello. Speak with Priscilla for 5 minutes about organization and she'll MAKE you sign up for Trello. Why not? It's free and it is SUPER AWESOME to say the least. Join these two funny and smart girls (wearing amazing lipstick) as they discuss the many uses for Trello from shopping lists, party planning to managing large advertising budgets. BEHOLD the first podcast giveaway with

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46:11

Priscilla Reviews Big Website Strategy

Ponderings from the Perch ·

2014/12/01

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the big WHY behind every website build. She encourages clients to have patience for the STRATEGY needed to develop a great website. Clients are an integral part of understanding what problems a website can solve for them. As they discuss creativity, relevance, page ranking, sales cycles, and mostly integration of marketing strategy online, etc., she reveals a few words which cannot be uttered at

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30:42

Priscilla Talks Brass Tacks on Websites

Ponderings from the Perch ·

2014/11/17

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the purpose of a website, website design trends. From cascading tiles, to She confesses purchasing the domain addresses of her kids' names for safekeeping. If you have been wanting a website opening with a chicken and a balloon, this is the episode for you! Original theme music by Chris Stewart.

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27:44

Priscilla Longs for an Autoharp

Ponderings from the Perch ·

2014/11/10

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity. From Emily Dickinson's poem, "There is no frigate like a book..." she takes inspiration to read and write as one lump event and explores the interconnectivity of multiple creative endeavors. Fighting the Protestant Work Ethic's notion of doodling as lazy, she encourages everyone to dive into their creative side and listen to one's own life for creative threads which can lead to

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18:01

Priscilla Talks Writing Talent, Native Advertising...

Ponderings from the Perch ·

2014/11/06

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.

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18:27

Priscilla Talks Writing Talent, Native Advertising...

Ponderings from the Perch ·

2014/10/23

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.

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24:59

Priscilla is Sure You Do Not Need a CD of Flute Music

Ponderings from the Perch ·

2014/10/09

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the "garage days" and the deep connection you breed with co-workers when you have really been through a challenge together. She discusses the value of asking for help from her team to assuage the mild panic that occurs when you try to do it on your own. Original theme music by Chris Stewart.

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22:43

Priscilla Dives Deep with Superfluous Talents

Ponderings from the Perch ·

2014/10/02

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her superfluous talents. Life in the Midwest has so far brought her fluency in Spanish no where fast, which keeps coming as a big shock to her system. She and Dan discuss the nuances of culture and how different ethnicities relate to different marketing messages, and different marketing platforms. Original theme music by Chris Stewart.

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23:42

Priscilla Has Some Calls to Make

Ponderings from the Perch ·

2014/09/23

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her clients as they walk the frightening path of perceived loss of control of their brand as they engage with an agency for the first time. This experience is only improved with a strong dose of communication. Original theme music by Chris Stewart.

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426 results

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