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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

25:59

PopSugar’s Brian Sugar on getting profitable and...

The Digiday Podcast ·

2018/10/23

For female media brand PopSugar, the name of the game now is profits. The 12-year-old company has finally gotten into the black, and it intends to stay there, CEO Brian Sugar said on this week's episode of the Digiday Podcast.

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37:36

Bloomberg’s Justin Smith: We’re projecting 15-20...

The Digiday Podcast ·

2018/10/16

Bloomberg is not immune to the pressures of old business models, but it does have a plan. It launched a subscription offering, struck a partnership with Twitter for TicToc by Bloomberg and created a new event platform to offset the decline in digital advertising. This year, revenue growth is in the double digits. In our latest podcast, Smith discussed how TicToc by Bloomberg achieved profitability in its first year, the misnomer around the industry-wide pivot to subscriptions and why there's still

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34:05

Skift’s Rafat Ali: 'B2B has always been about...

The Digiday Podcast ·

2018/10/09

Skift CEO Rafat Ali is vocal about his beliefs about building sustainable media businesses -- and the advantages of focusing on more narrow niches than broad, general audiences. Skift is now six years old, with 60 people and revenue that’s set to cross $10 million this year, Ali said. As the company grows, Ali said he focuses more on the long term. He talks about the media trends he loves and especially the ones, he hates, going into the wellness space, why he’s making an acquisition and the recipe

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35:28

CoinDesk's Kevin Worth: In the GDPR era, crypto may...

The Digiday Podcast ·

2018/10/02

CoinDesk CEO Kevin Worth discusses how they approach the coverage of crypto and where the road lies ahead.

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46:10

The Guardian's David Pemsel: We can't be complacent

The Digiday Podcast ·

2018/09/25

The Guardian has stuck to its “open” mantra by asking readers for donations instead of putting up a paywall. They have 800,000 paying members, putting The Guardian on the path to profitability. The Guardian CEO David Pemsel says while this model is working at the moment, they can’t get complacent and assume that this will be recurring reader revenue.

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29:03

Roku’s Scott Rosenberg: Cable operators have to innovate

The Digiday Podcast ·

2018/09/18

TV is changing in front of our eyes. From cord-cutters to cord-nevers, people are increasingly are getting their TV through streaming services like Apple TV or Roku. The future of cable TV has been in flux but Roku’s gm of Roku’s platform business says the cable operators are here to stay.

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28:14

Martha Stewart Living's Elizabeth Graves: 'The brand...

The Digiday Podcast ·

2018/09/11

Martha Stewart was an influencer before social media influencers existed. Elizabeth Graves, the editor in chief of Martha Stewart Living, says modernizing brand is work in progress but doesn’t need too much effort. In our latest podcast, Graves reveals how she retains the audience who has stuck with the brand over the years while onboarding the younger demographic, taking a brand beyond personality and more.

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33:36

Insider Inc.’s Nicholas Carlson: Subscriptions make...

The Digiday Podcast ·

2018/09/04

Business Insider launched BI Prime in January 2018, and chief content officer Nicholas Carlson said it has a business as well as editorial incentive. Carlson also talked about their recent editorial reorganization between the BI and Insider brands, and measuring reporters’ performances.

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37:08

Brit+Co’s Brit Morin: Modern media brands are human...

The Digiday Podcast ·

2018/08/28

Publishers are coming up with a variety of ways to support content and encourage direct reader revenue. But it all starts with building a brand that people want to pay for. Brit Morin, founder of Brit+Co and a former Google employee, has been working on that for about seven years now. But every brand’s sustainability and elasticity has to go beyond a founder’s career span. Morin discusses revenue, differentiating content and more on this episode.

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41:29

Homebrew’s Hunter Walk: Brand safety concerns can be...

The Digiday Podcast ·

2018/08/21

Hunter Walk, a partner at early stage venture firm Homebrew, says reactions around brand safety are overblown. He talks advertising, investing and the problem of platforms in this show.

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28:34

Hodinkee’s Ben Clymer: “Making the flip from 100...

The Digiday Podcast ·

2018/08/14

Hodinkee has built a media brand around those passionate about watches. It started as a Tumblr page by Ben Clymer, who was working on Wall Street at the time. Clymer turned Hodinkee into a leading source of content related to watches and the business model has evolved from entirely depending on ad dollars to making 65 percent of its revenue from e-commerce.

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31:50

The Information’s Jessica Lessin on five years of...

The Digiday Podcast ·

2018/08/07

When Jessica Lessin founded The Information in 2013 with subscriptions as its only revenue stream, people called the idea absurd. But fast-forward five years, and the model appears to be working. Over 90 percent of The Information’s revenue is now from subscriptions. It just had its most successful Q2 yet, expanded its team to 23 reporters and has pushed its coverage beyond tech.

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32:58

Architectural Digest’s Amy Astley: Architectural...

The Digiday Podcast ·

2018/07/31

The mission for many legacy publishers is to reinvent and engage a younger demographic, including the Conde Nast title Architectural Digest, according to its editor-in-chief Amy Astley. She discusses reinventing the brand for a younger set, building a digital presence, and dealing with shrinking editorial teams.

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35:12

Mindbodygreen’s Jason and Colleen Wachob on the...

The Digiday Podcast ·

2018/07/24

Wellness is an exploding industry, with some estimates putting it at $3.7 trillion in annual spending. On this week's episode of the Digiday Podcast, Mindbodygreen cofounders Jason and Colleen Wachob want to put what they call an accidental media brand in the middle of the growing cultural shift to putting a premium on health, mindfulness and sustainable living.

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44:46

Google’s Richard Gingras: Platforms didn't destroy...

The Digiday Podcast ·

2018/07/17

Richard Gingras, vp of news at Google, discusses working with publishers, local news, advertising, and more on this episode.

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36:42

BuzzFeed’s Jonah Peretti: ‘We’ve proven we can be...

The Digiday Podcast ·

2018/07/10

Buzzfeed founder and CEO Jonah Peretti talks about profitability versus growth, his company's relationship with Facebook, and more.

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33:12

LinkedIn’s Dan Roth: 'We don’t want to burn newsrooms'

The Digiday Podcast ·

2018/07/04

The news industry has a love-hate relationship with platforms, but for LinkedIn, that doesn't need to be the case. Roth, a former editor at Fortune, discusses LinkedIn’s relationship with publishers, its differentiation from other social platforms, video and more in the episode.

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37:47

NYT's head of ads Sebastian Tomich: The role of the...

The Digiday Podcast ·

2018/06/27

In which NYT's global head of advertising Sebastian Tomich argues that publishers will change direction on their agency businesses. Native is not going to save publishers. Instead, agency services are sitting alongside subscriptions, display, commerce, licensing and other business lines.

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32:59

Complex's Rich Antoniello: Media is a game of musical...

The Digiday Podcast ·

2018/06/22

For Complex Networks CEO Rich Antoniello, the pivot to reality in digital media couldn't come soon enough. He joined Digiday for a live podcast at the Cannes Lions festival.

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28:26

FT’s Jon Slade: We stopped advertising on Facebook...

The Digiday Podcast ·

2018/06/21

Facebook has rankled publishers with its political ads policy, which lumps promoted publisher content in with political advertising. For Jon Slade, the global chief commercial officer at the Financial Times, the policy was enough for the FT to pull advertising from Facebook in the U.S.

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