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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

education how to

All Episodes

00:29:34

How To Market a University Episode 6: Digital U:...

Higher Ed Pulse ·

2022/05/04

What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution? In Episode 6 of How to Market a University, Terry Flannery answers these questions and oodles more! Learn what schools Terry believes are on the cutting edge of digital marketing, discover the changes in consumer preferences that she believes will

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00:26:51

How To Market a University Episode 5: How to...

Higher Ed Pulse ·

2022/04/27

There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education. As such, brand integration across the enterprise is, in fact, challenging. In Episode 5 of the How to Market a University podcast series, Terry outlines how leaders should go about communicating the changes born from the brand strategy and offers suggestions for how to inspire buy-in from various constituencies.Terry also points to specific examples of

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00:28:10

How to Market a University Episode 4: Developing...

Higher Ed Pulse ·

2022/04/20

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism…it is constantly either growing or shrinking in value, in recognition, in purpose.In Episode 4 of the How to Market a University Podcast series, Terry advises what an institution should do once it has completed the market research and it knows who it is, understands

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00:47:47

Collective Enrollment Episode 4: How ZeeMee Actually...

Higher Ed Pulse ·

2022/04/19

In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked as a financial advisor for Morgan Stanley. After 2008, Adam decided it was time to do something different - turns out he just wasn't all that passionate about advising folks on how to increase the performance of their portfolios. So, Adam went and got a master's degree in education and became a teacher.And it was during this chapter of his life where

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00:32:13

How To Market a University Episode 3: Building the...

Higher Ed Pulse ·

2022/04/13

Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift. Terry walks listeners through an experiment that she has run many times to help remind institution leaders of the importance of market research as a starting point for higher ed branding and marketing, and shares a list of do’s and don’ts in order to

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00:54:43

Collective Enrollment Episode 3: How to Recruit Us:...

Higher Ed Pulse ·

2022/04/12

Welcome to Episode 3 Collective Enrollment — a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify. In episode three of Collective Enrollment, you’ll meet Kevin Huang and Maggie Jordan. Kevin and Maggie are recent high school grads who have graciously accepted the invitation to chat about their college search experience. In this episode you’ll hear what marketing strategies schools should and shouldn’t be using to

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00:28:40

How To Market a University Episode 2: How Marketing...

Higher Ed Pulse ·

2022/04/06

More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining

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00:49:01

Collective Enrollment Episode 2: A World Without...

Higher Ed Pulse ·

2022/04/05

About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by

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00:40:43

Fanatical Friday's Episode 51: How to Run a Stand-Up...

Higher Ed Pulse ·

2022/04/01

On this week’s episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings. Mickey pulls a couple of frameworks he uses from Patrick Lencioni’s book, Death by Meeting, and Zach shares a few lessons he’s learned about the best (and worst) ways to facilitate group brainstorms. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next

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00:39:25

Chat's What (S)he Said Episode 4: How to Use A...

Higher Ed Pulse ·

2022/03/31

On this episode of Chat’s What She Said, Nicole and Zach unpack how best to build a chatbot for higher ed. The duo shares stories about the best and worst experiences they’ve had with chatbots, frameworks for how to think through whether or not you need a chatbot, and ideas for how to build a memorable brand around your chatbot.Chat’s What She Said is a special podcast series and collaboration between Enrollify and Mongoose. Each month, tune in for fresh ideas for communication strategies and

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00:33:33

Episode 1: How To Market a University - What is...

Higher Ed Pulse ·

2022/03/30

About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public

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00:53:43

Collective Enrollment Episode 1: Defining Collective...

Higher Ed Pulse ·

2022/03/29

About the Series: In this special 4-part series you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by

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00:38:08

Fanatical Friday's Episode 50: How to Write Kickass...

Higher Ed Pulse ·

2022/03/18

On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines. Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions. The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the hell

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00:45:17

The Application Episode 1 - Views of the CMO:...

Higher Ed Pulse ·

2022/03/17

On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about

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00:33:43

Fanatical Friday's Episode 49: 3 Knowledge Gaps...

Higher Ed Pulse ·

2022/03/11

On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022. Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey. Zach discusses the changes in user behavior on social media, explains how platforms are evolving algorithmically, and offers

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00:55:51

Signals Episode #8: What Higher Ed Marketers Can...

Higher Ed Pulse ·

2022/03/03

On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around the do’s and don’ts of branding, storytelling, and communicating with today’s youth. Signals is a podcast collaboration

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01:03:02

Signals Episode #7: How to Design YouTube (and Other...

Higher Ed Pulse ·

2022/02/24

On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like:Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed

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00:54:01

Episode 121: How to Reimagine Higher Ed's Product...

Higher Ed Pulse ·

2022/02/17

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters.Before joining Morning Brew, Karen worked as a talent management executive, chief learning officer, chief content officer, executive coach, management consultant, and most recently a

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00:49:04

Episode 120: How Marketing and Admissions in Higher...

Higher Ed Pulse ·

2022/02/10

Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve the common goal of increasing enrollment. In this episode, you will hear Katie and Allison answer questions like:What ideas do you have for how marketing and admissions should function as more collaborative units within a college or

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01:04:52

[Special] Starter Stories: Meet the Founder Building...

Higher Ed Pulse ·

2022/02/03

In just a moment, you’ll meet Kavitta Ghai Co-Founder of Nectir, an edtech startup that brings Slack-like workspaces into every college and university classroom.Kavitta was pretty much born an entrepreneur…her very first hustle was in elementary school when she started selling stationery. She’d collect letterhead and envelopes from her father’s office and then sort into near bundles which she’d sell to her classmates.In her freshman year at UC Santa Barbara, she was introduced to Slack by one of

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