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PODCAST

Speaking Your Brand: Public Speaking Tips and Strategies

It"s time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you"ve come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement,

business entrepreneurship

All Episodes

24:28

061: A Game Changer for Your Business and...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/03/20

Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. What is a framework, why do you need one, and how can you find yours? It’s not an internal system or process; it’s how you work with your clients to get them results. Listen to this episode to learn how to identify your framework and how to

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46:40

060: [Coaching] Finding Your Presentation's Spine and...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/03/13

Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it? Or, are you afraid that you’re giving away too much valuable information? In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s more useful for her audience AND gets her better results for her business. Your presentation needs a spine, a clear focus that you can hang all of your points

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23:06

059: Why You Shouldn't Sell from the Stage - and What...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/03/06

Episode 59: Have you heard the phrase “sell from the stage”? The idea is that you pitch your programs and products to the audience at the end of your presentations. If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it. However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach - and

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40:59

058: Using Your Strengths to Reach Your Speaking and...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/02/27

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be? For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well. The downside is

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22:21

057: How to Use Simple Story Structure to Create...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/02/20

Why use story structure? Simple: It’s what makes us human. You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation. Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies. Like a good movie or book, the content we create should have a

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37:33

056: How to Become a TEDx Speaker with Tamsen Webster

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/02/13

If you’ve been wanting to do a TEDx talk, this episode is perfect for you. My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk and how to know if you have a TED-worthy idea (“an idea worth spreading”). Tamsen was the Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world, so she shares how she found speakers and what she looked for in TEDx applications (this may surprise

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23:47

055: Should You Give an Instructional or an...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/02/06

Should you give an instructional or an inspirational talk? You probably think I’m going to say that the answer is “It depends,” but I’m not. I think the real question behind this question is you want to know what kind of content to present to the audience. You’re not sure if they want to learn specific strategies and tactics and how-to’s (instructional) or if they want what we would call a motivational speaker (inspirational). You want to make sure the audience is happy and has their expectations

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58:15

054: Building a Culture of Trust with Your Team and...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/01/30

When you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection? It may seem like this could take days, weeks, or even months or years. But, during a recent workshop I attended that was facilitated by today’s guest, I personally experienced a profound sense of connection with a group of strangers in a matter of 20 minutes. A connection deeper than one I’ve felt with people I’ve known for years. How did this happen? My

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47:42

053: What It’s Like to be an Influencer with Jeanette...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/01/23

What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media? My guest is well-known fashion blogger Jeanette Johnson, who started her blog way back in 2010, before influencer marketing was a thing. Since then, her business and brand have skyrocketed and Jeanette has done lots for visibility: blogging, social media, TV, speaking, and now a book. In this episode, we talk about the shifts in influencer marketing, how Jeanette makes decisions about

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38:41

052: Producing Live Events to Showcase Your Business...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/01/16

Have you thought about creating and hosting your own in-person event, whether it’s a monthly meetup, a panel discussion related to your industry, or a full conference? Or, if you’ve hosted your own event, but felt like your business and personal brand didn’t get as much exposure as you would have liked (probably because you were busy running around taking care of everything!), you’ll learn what to do instead. My guest, Renee Warmack, and I talk about how to create an event that’s a win-win-win for

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47:57

051: Marketing Trends You Need to Know for 2018 with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/01/09

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did. My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including: how to market to cold audiences vs. warm ones; the #1 reason to do Facebook Live videos (it’s probably not what you think); the new Facebook Local (move over, Yelp!); and more. During our conversation, we hit upon what I believe is THE key to

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31:44

050: The 3 C's of Visibility: What It Takes to Get Known

Speaking Your Brand: Public Speaking Tips and Strategies ·

2018/01/02

What does it take to get known? How can you become the “go to” person for what you do? You know you need to be more visible in order to grow your business and network and to achieve your goals. But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them. What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plus a bonus 4th

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56:08

049: This Surprising Element Will Make You a Better...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/12/26

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do. It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath. The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same. More than simply helping to

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54:19

048: [Coaching] Strategy Session to Get Visible with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/12/19

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too. You’ll learn the questions to ask yourself to determine where you should focus your time and energy. Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the same people

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57:17

047: Creating Better Audience Engagement and Learning...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/12/12

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning. My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories and humor to flipcharts and breathing breaks, to engage adult learners. We also talk about how to manage introverted and

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50:25

046: We All Need a Wingwoman with Mia Scharphie

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/12/05

As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind). How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing? We need a wingwoman (or two or three)! In this episode, my guest Mia Scharphie shares what she has named “the wingwoman effect” and how as women entrepreneurs and professionals we can use it to advocate

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24:15

045: Your Visibility Roadmap: Build Your Business,...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/11/28

This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone. I’m going to share with you 4 different roadmaps depending on where you’re at in your business and what your goals are. Whether you want to do more public speaking, give a keynote, do a TEDx talk, create your own workshops or events, launch a podcast or video show or virtual summit, appear on TV, write a

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34:44

044: The Ins and Outs of Virtual Summits with Jaime...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/11/21

Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue. My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018! In this episode, we talk about the

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54:58

043: How Speaking Can Grow (or Derail) Your Business...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/11/14

Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach your goals and grow your business vs. derailing you. My guest Amber De La Garza is a productivity specialist, so we also talk about productivity tips for us as speakers and entrepreneurs. I even ask her to help me with a productivity struggle - and you’ll be surprised by her recommendation (I was!). Amber shares

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43:01

042: [Coaching] Content Ideas and Strategies to Start...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/11/07

What kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails. Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol. We talk

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