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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

36:44

Episode 58 - How to Have a Good Day with Caroline Webb

The Extraordinary Business Book Club ·

2017/04/24

Caroline Webb writes about the everyday, the little things that make a big difference to how we feel: being interrupted, boring meetings, feeling stressed, late-night emails, giving directions to someone who's lost. So on one level, How to Have a Good Day is an everyday book. What makes it remarkable is the way that she explores these everyday experiences through a rigorous research-based framework encompassing psychology, behavioural economics and neuroscience. So now not only do you know why you

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36:17

Episode 57 - Selling the Story with Ross Lovelock

The Extraordinary Business Book Club ·

2017/04/17

'The best idea in the world is useless if you can't sell it,' says Ross Lovelock. He learned that the hard way in his 20s at Pepsi, when he was forced to scrap the 'data dump' he'd put together as a strategic plan for his sales unit and rework it as a story to present to the President of PepsiCo. He realised pretty quickly that nobody was teaching people how to do this work: not just to assemble the facts, but to interpret them, articulate the problem, find the solution and craft the whole into a

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30:34

Episode 56 - The future of content with Melissa Romo

The Extraordinary Business Book Club ·

2017/04/10

This is not just any frog. This is the frog that gets Melissa Romo into writing mode. Usually he sits atop the antique writing desk in her bedroom, but if she's travelling he comes along and perches wherever he can, so that even on a plane or in an anonymous hotel room, he quietly sends the signal to her brain: 'It's time to write.' Melissa has a unique perspective on writing: she's a novelist, a publisher, and also Head of Global Content at Sage, so she comes at the issue of connecting with people

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45:11

Episode 55 - Writing as Thought Leadership with Mark...

The Extraordinary Business Book Club ·

2017/04/03

One of the most common pieces of advice for business book authors - and one that I often repeat myself - is to focus on the reader. What problem do they have, what is it that they're seeking, what language will resonate with them? That's important, but it's not the whole story. As Henry Ford famously said, if he'd asked people what they wanted they'd have said faster horses. In this week's episode writer and positioning expert Mark Levy reveals how to balance what the readers want with what you as

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33:26

Episode 54 - Writing with Noble Purpose with Lisa...

The Extraordinary Business Book Club ·

2017/03/27

'Noble embodies what we're trying to do here because it is about being in the service of others but in this case in business... Noble Purpose is about the impact you have on customers.' Or, in this case, readers. Lisa Earle McLeod writes from two key drivers: frustration and passion. Her book Selling with Noble Purpose embodied everything she'd learned and passionately believed in her career as a sales consultant, that selling is for the benefit and the maximum impact for the customer, not just

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35:01

Episode 53 - The Portfolio Penguin view with Adrian...

The Extraordinary Business Book Club ·

2017/03/20

'There's an awful lot of talk about platform in the media business these days,' admits Adrian Zackheim, the founder of Portfolio, Penguin's prestigious business book list. 'It's an obvious strategy for publishers to seek out people with pre-existing platforms and attempt to extend them, [but] one of the attractions of this work, for me at least, is that there is this calculation that one has to make about where is that platform? How significant, how important is the platform, and how good is this

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35:07

Episode 52 - Writing without the fuss with Lucy...

The Extraordinary Business Book Club ·

2017/03/13

How to Write Your Book Without the Fuss is just a brilliant title. And Lucy McCarraher is equally brilliant. Cofounder of Rethink press and the 'Publish' mentor for Daniel Priestly's Key Person of Influence programme, she uses the WRITER model to support her clients through the process and sets it out in this interview, along with her thoughts on how business owners can use their book to build their business. Packed full of practical advice and expert tips - without any fuss - this is essential

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26:08

Episode 51 - Million Dollar Consulting with Alan Weiss

The Extraordinary Business Book Club ·

2017/03/06

'There's no such thing as writer's block. It's a myth. What you do is you sit down at a keyboard and you type a letter, and then you type some more letters, you have a word. Then you type some more words, you have a sentence. A few more sentences, you have a paragraph. What you write is better than you think, but what stops people is the self-editing, this little person in your head who keeps critiquing you. You got to kill that person, you just got to flick them off your shoulder, stomp on them

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31:45

Episode 50 - The Best Bits

The Extraordinary Business Book Club ·

2017/02/27

It's The Extraordinary Business Book Club's half-century episode! And we're celebrating with an extraordinary selection of Best Bits from episodes 41-49: Michael E. Gerber on creating a legacy David Taylor on being the best you Martin Goodyer on the single strong idea Heather McGowan on visualizing information Emma Serlin on the psychology of speaking Susan Heaton Wright on overcoming the fear of speaking in public Kelly Pietrangeli on building the platform before the book Scott Pack on what it

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33:40

Episode 49 - The Art of Speaking with Susan Heaton...

The Extraordinary Business Book Club ·

2017/02/20

Susan Heaton-Wright has performed on many of the world's greatest stages as an opera singer, but it was only after she'd had her baby that she realised the skills she'd developed - being able to walk into a room with confidence, to project her voice clearly and perform in front of an audience - could be invaluable to business people. A whole new business emerged, and now Susan helps people speak in public effectively (she also has a side-line in providing live music for events, but that's a whole

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27:53

Episode 48 - Writing with the Crowd with Guy Kawasaki

The Extraordinary Business Book Club ·

2017/02/13

'I don't think many authors would put themselves through what I put myself through. How many authors are confident enough or stupid enough to send their manuscript to a thousand people who they have no idea who they are, and just say, "Okay, just tell me what you don't like."' But over the course of 13 bestselling books, Guy Kawasaki has discovered that this is in fact the best way to create his best book. 'There's no doubt in my mind that the crowd improves my books,' he says. It began when he

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29:28

Episode 47 - The Communication Equation with Emma Serlin

The Extraordinary Business Book Club ·

2017/02/06

When Emma Serlin founded the London Speech Workshop, she came at the science of effective communication from two perspectives: her professsional background in the theatre as an actor and director, and her academic background in psychology. The result is a powerful theory and practice of communication - The Communication Equation. At its simplest it's an equation: Authenticity + Connection = Engagement In this episode we explore how understanding the principles of both performance and psychology can

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37:31

Episode 46 - Crowdfunding with Scott Pack

The Extraordinary Business Book Club ·

2017/01/30

One of the many opportunities open to authors today is the chance to crowdfund their book: to whip up enthusiasm for the project and get friends, relatives, ex-girlfriends (yes, really) and total strangers who want to see this book happen put their hands in their pockets and pledge to support it. And one of the leading crowdfunding platforms out there for books is Unbound. But what's really involved in crowdfunding, and is it a good use of your time? In this week's episode Scott Pack, Associate

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30:54

Episode 45 - Visualising ideas with Heather McGowan

The Extraordinary Business Book Club ·

2017/01/23

If you're struggling to write your book, here's an idea: try drawing it instead. That's how Heather McGowan, academic entrepreneur and futurist, gets started. 'I don't usually start writing anything. I start drawing a lot of things. My starting process is: how would I put this on a single page so that people can understand it with very few words using shapes and different types of frameworks? I usually start with a series of frameworks that tell the story to me in my head and then after that I

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37:21

Episode 44 - Using stories with Martin Goodyer

The Extraordinary Business Book Club ·

2017/01/16

'Anyone can read those things, whether they've met me or whether they haven't and go, "Yeah, that's about me," because the stories are relevant to so many people.' Coaching psychologist Martin Goodyer has a very simple idea he wants to get across to as many people as possible: we can all do better if we ask ourselves better questions. To get that idea through to the reader, he uses stories. WTF Just Happened? is a collection of stories about individuals in all sorts of situations, from losing weight

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33:32

Book and platform with Kelly Pietrangeli

The Extraordinary Business Book Club ·

2017/01/09

Back in 2012, Kelly Pietrangeli and her friends had a brilliant idea for a book. Project Me was all about helping busy mothers balance their lives with more effective time management, productivity skills and goal-setting, using tools techniques they'd developed for their own lives. They began to write, but then: 'It just occurred to me one day, how are we going to get a book deal on this book called Project Me, when we have no website, no social media platform whatsoever, like who are we, you know

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35:21

Episode 42 - The Naked Leader with David Taylor

The Extraordinary Business Book Club ·

2017/01/02

Perhaps the most powerful thing you can do as the writer of a business book is to cut through the fluff and change people's lives. Many of us feel uncomfortable making grand claims for our ideas. We hedge them around with qualifiers and we're anxious to cover off all the objections we imagine readers might have, or all the various different ways our message might apply to people in different situations. And very often, the message gets lost along the way. David Taylor writes in a completely

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37:35

Episode 41 - Beyond The E-Myth with Michael E. Gerber

The Extraordinary Business Book Club ·

2016/12/26

One of the first episodes of The Extraordinary Business Book Club podcast featured an interview with Michael E. Gerber talking about one of the most extraordinary business books of all time - The E-Myth Revisited. So it feels very appropriate that we end 2016 with Michael talking about his new book, Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1000. Michael turned 80 in 2016, but both the book and the interview demonstrate that his passion for helping

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41:19

Episode 40 - The Best Bits

The Extraordinary Business Book Club ·

2016/12/19

New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 31-39, including: Bec Evans of WriteTrack on establishing your writing habit (may or may not involve champagne) Productivity Ninja Grace Marshall on why procrastination is an inevitable part of writing a book and how to beat it UX legend Steve Krug on applying usability principles to writing your book Robbie

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36:28

Episode 39 - The Curve with Nicholas Lovell

The Extraordinary Business Book Club ·

2016/12/12

You know about the Curve, even if you don’t think of it in those terms. You’ve noticed how successful businesses have been developing offerings at a wide variety of price points, and how they’ve been focusing particularly on giving stuff away in order to get people’s attention and engagement. You probably do it yourself – it’s the entire principle behind content marketing, in fact. But have you thought strategically about how and where your book fits in? Nicholas Lovell, this week’s guest in The

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