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PODCAST

Freelance to Founder

Freelance to Founder is a call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. The podcast is hosted by Preston Lee, a former freelancer who has started, built, and even sold successful businesses of his own. Preston is joined nearly every weekday by other expert founders, freelancers, and entrepreneurs to help you take your solo business to the next level. You can submit your questions at FreelanceToFounder.com/ask If you enjoy content from

business entrepreneurship

All Episodes

46:53

The Power of Saying “No” to Clients

Freelance to Founder ·

2022/04/28

On today’s show: Have you ever noticed just how liberating it can be to tell your clients “no”? In the early years of your freelance career, you feel almost obligated to say “yes” to any request your clients make. After all, they’re the ones paying your bills. But every “yes” to a client request means a “no” to something else in your business. If you’re not careful, your clients end up deciding the direction of your company this way. This is where we find today’s guest Erica. She’s been told she

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11:28

[Q&A] Client Pays Every Month, But Doesn't Call Me...

Freelance to Founder ·

2022/04/26

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today’s question comes from our free Mastermind group on Facebook. Kristy Gardner asks: My client is happily paying her retainer bill every month but not sending any work for me to do. How would you deal with something like this? Listen to our full-length

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61:56

Pivoting to Passive Income

Freelance to Founder ·

2022/04/21

On today’s show: have you ever wanted to pivot your freelance business into something a little more passive? In this episode, we chat with our old friend Will Gibbons who came on for a coaching call a couple of years ago. Since his coaching call, Will has pivoted into a more passive business model. If earning money passively is something you’d like to try, this episode is for you. We’ll be right back after a quick message from our sponsors. PS: Get featured in an upcoming FTF SHORT! Just visit

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13:12

[Q&A] When Sub-Contractors Don't Deliver

Freelance to Founder ·

2022/04/20

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today’s question comes from our free Mastermind group on Facebook. John-Luke Ward asks: How do you deal with freelancers that don't deliver as agreed? Listen to our full-length coaching calls: http://freelancetofounder.com Support our Episode

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65:49

Breaking Free from Agencies as Clients

Freelance to Founder ·

2022/04/14

On today’s show: how can you stop using agency work as a crutch & build your own rolodex of high quality clients? It’s something we chat about with our first ever guest duo, Shelby & Kristina. They’re two comedic video marketers doing really fun work out of Hollywood, California. In the wake of the pandemic, Shelby and Kristina started their video business and found early success with agencies. And while working with agencies definitely has its advantages, there are lots of downsides too. So today’s

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17:49

[Q&A] Impressing big-brand clients

Freelance to Founder ·

2022/04/12

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. On today's show, Chris calls in with another question: How do I build a marketing plan that is impressive to big-brand clients? Listen to our full-length coaching calls: http://freelancetofounder.com Support our Episode Sponsors: Hectic - Everything you

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61:49

Getting More Established Clients

Freelance to Founder ·

2022/04/07

On today’s show: When you’re just getting started, taking on any clients just to pay the bills is almost a given. But there comes a time when you need higher-paying more established clients. That’s the situation today’s guest, Brittany, finds herself in. Brittany has been freelancing on the side for years and recently took her freelance business full-time. But aside from a couple of anchor clients, she’s mostly doing smaller, one-off projects that are both unpredictable and low-paying. So how do you

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14:52

[Q&A] How do I find product/market fit?

Freelance to Founder ·

2022/04/05

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. On today's show, Chase calls in with a question: What's a good "gut check" or "litmus test" for finding the perfect product/market fit? Listen to our full-length coaching calls: http://freelancetofounder.com Support our Episode Sponsors: Compiler -

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50:16

Landing Big Clients (like Walmart) w/ Elna Cain

Freelance to Founder ·

2022/03/31

On today’s show: how do you go from small, one-off clients to more reputable, big-name brands? It’s a question I pose to Elna Cain, my guest on the show today. Elna is a freelance writer who has worked with big brands like Zapier or Walmart. And in this episode, Elna and I unpack exactly how she got started building her portfolio, how she leverages that portfolio to get new clients, and what she’s doing now to attract even bigger companies. If you’re ready to build up a healthier client base, this

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13:32

[Q&A] How do I pitch a retainer?

Freelance to Founder ·

2022/03/29

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. On today's show, Dwaynia calls in with a question: How can I introduce a retainer option to people who inquire about services? Listen to our full-length coaching calls: http://freelancetofounder.com Support our Episode Sponsors: Compiler: De-mystifying

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57:50

Riding the Rollercoaster

Freelance to Founder ·

2022/03/24

On today’s show: do you ever feel like freelancing and entrepreneurship are just one crazy roller coaster ride? Well in my conversation today with two friends Darryl and Micah, we talk all about how to convert the roller coaster of business from something negative and scary, to something positively exciting. We explore how to tap into the freelancing community, how to build a solid foundation, how to leverage your knowledge, and how to go after what you really want. Join us after this quick

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15:13

[Q&A] Should I hire a project manager?

Freelance to Founder ·

2022/03/22

Big news today! We're excited to share our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. On today's show, our friend Chris calls in with a question: when's the right time to hire a project manager and how can I do it without killing our creativity? Listen to our full-length coaching calls: http://freelancetofounder.com Support

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56:55

How to Find Referral Partners

Freelance to Founder ·

2022/03/17

On today’s show: we all know client referrals can be a great way to grow your business. In fact, most service businesses still identify word of mouth marketing as their #1 source for new clients. But if you never know when that next referral is coming, it can be a bit nerve-racking. Today’s guest, Erik Jensen, shares how to find and leverage high quality referral partners for your business. Referral partners who can send you consistent leads on a predictable basis. We’ll dive in after this quick

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54:52

The Power of Productizing

Freelance to Founder ·

2022/03/10

Have you ever wanted to say goodbye to writing custom proposals or charging low rates by the hour? If so, today’s your lucky day. Clay’s on leave today which leaves me to chat with our expert guest, Tyler Gillespie. Tyler has grown and sold multiple productized businesses—including one he grew to over 125 freelance employees. In this episode, he’ll unpack exactly what it means to productize your service, how you can get started, and why productizing can turn your freelance business into a massive

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58:59

The #1 Reason You’re Not Making Progress

Freelance to Founder ·

2022/03/03

Have you ever felt like you don’t know where you’re going in your business? It can be debilitating and frustrating. Not only that, but it can leave you spinning your wheels and wishing you knew what to do next to finally get some traction. That’s the situation we find today’s caller in. Her name’s Bernadette and she’s calling from New Zealand with questions about how to restart her business and build something she can get excited about. It’s one of the most raw, personal sessions we’ve had to date,

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61:40

Who wins? Employees -vs- Contractors

Freelance to Founder ·

2022/02/24

On today’s show: Are you still debating whether you should build your business with full-time employees or independent contractors? For Josh, a former side-hustler who recently quit his job to pursue his business full-time, the question is a tough one. That’s because Josh’s business is thriving and he’s hired 10 new team members in the last year and a half or so. They’re all contractors which leaves him wondering if he’s “doing it right.” You can hear our take on the Employee vs Contractor debate in

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55:13

Hiring the Best Freelancers

Freelance to Founder ·

2022/02/17

On today’s show, have you ever thought: if I could just find the right person to hire, I could scale up my business. That’s how Virginia from Argentina feels about her unique content marketing company. The challenge? Virginia’s company develops content around witchcraft and spiritualism—so she needs teammates who speak fluent English, writes well, and understands her unique niche. It’s a tall order, but Clay and I serve up some solid advice for hiring the best freelancers. For more info on this

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53:27

You’re a Strategist, Get Paid for It

Freelance to Founder ·

2022/02/10

On today’s show: have you ever wished you could actually get paid to do things like write up a proposal or send a pitch? Well, today’s guest, Austin Church reveals how he built a system to sell strategy to his clients—allowing him to get paid for a lot of the work many of us do before ever closing a deal. Austin also opened my eyes to how selling strategy can lead to increasing your rates, only working with clients you like, and scaling up your business fast. Stick around for this fun brainstorming

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62:25

“Risking” Money on Paid Ads

Freelance to Founder ·

2022/02/03

On today’s show: when’s the right time to spend money on paid advertising? If you’re not sure when or how to approach paid growth as a freelancer, you’re not alone. Our guest today, Jason, is a pastor who sells a course focused on addiction counselling and recovery. Jason has had early success with his course but knows he can’t rely on his personal mailing list or friends and family for much longer. He needs new customers. So, this jam-packed episode gives Jason lots of ideas for getting new

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65:47

Will you sink or swim?

Freelance to Founder ·

2022/01/27

On today’s show: what would you do if you suddenly had to start making full-time money from your business tomorrow? In this episode, that’s a question we pose during our coaching call with Kate—a very talented motion graphics designer living in Orange County California. Kate has been building her business on the side of her day job and she’s ready to make some serious progress toward working full-time. It’s time to sink or swim. But she’s bogged down with so many questions, it can be hard to know

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523 results

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