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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:26:20

5 ways to leverage medical podcasts, a podcast...

The MM+M Podcast ·

2022/07/05

Learn how marketers, like you, can best leverage medical podcasts to reach their specialty audience.In the second part of this series, Mike and Marc discuss the benefits and strategies you can use to reach a captive and constantly growing audience.How have peer-reviewed publishers like Lippincott pivoted into this medium, and how can that help elevate your brand and impact your audience’s behaviors? Find out now!www.wolterskluwer.com Check us out at: mmm-online.comFollow us:YouTube:

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00:22:18

Pulling at the threads of HCP marketing in an age of...

The MM+M Podcast ·

2022/06/30

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:15:06

MM+M Agency 100 StoryCast, Vue Health: Change is...

The MM+M Podcast ·

2022/06/30

What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original

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00:21:40

MM+M Agency 100 Storycast, Syneos Health...

The MM+M Podcast ·

2022/06/30

Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced

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00:19:38

MM+M Agency 100 Storycast, CIEN+: Intrapreneurship in...

The MM+M Podcast ·

2022/06/30

How corporate executives turned entrepreneurs and tech innovators anticipating shifting demographics and accelerating inclusion as a business advantage in healthcare. In the wake of COVID and given demographic, policy, and reimbursement shifts in healthcare, many companies and agencies are working towards building capabilities to promote health equity and inclusion in healthcare. Ahead of these trends, former corporate executive Lili Gil Valletta dared to create the company and agency they couldn't

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00:16:16

The health data ‘dream state,’ a podcast presented by...

The MM+M Podcast ·

2022/06/29

Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. This episode delves into the building blocks of custom audiences - real-world health data (RWD), in conjunction with artificial intelligence (AI) and machine learning (ML) - and how custom segments provide a better way than traditional targeting methodologies for brands to drive script lift. Check us out at: mmm-online.comFollow

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00:25:56

Redefining patient centricity at the point of care, a...

The MM+M Podcast ·

2022/06/29

How digital engagement is empowering patients to make better health care decisions Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM&M podcast “Redefining Patient Centricity at the Point of Care,” Julie Cosgrove, director of marketing, Alnylam Pharmaceuticals and Isaac Gealer, lead client experience manager, Phreesia Life Sciences, explored the digital innovations at point of care that help marketers

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00:31:49

MM+M Podcast 6.28.22: Highlights from MM+M’s Women of...

The MM+M Podcast ·

2022/06/28

From the panel discussions to the keynote fireside, here are audio snippets and commentary from MM+M’s Women of Distinction 2022 educational summit, which took place June 7.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:36:01

MM+M Agency 100 Storycast, Evoke: Inclusion &...

The MM+M Podcast ·

2022/06/28

Inclusion and Innovation – two areas that aren’t often considered together or talked about in the same conversation, but they are both critical to advancing health equity around the world. In this podcast, Karla Anderson, Chief Diversity, Equity, and Inclusion Officer, and Will Reese, Chief Innovation Officer, of Evoke, discuss how these two vital areas of focus are such a powerful combination and what every healthcare marketer needs to know to ensure we are not having the same conversation 10 years

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00:17:12

Guidemark Health: The specialty agency enters a new...

The MM+M Podcast ·

2022/06/27

In this MM+M sponsored podcast, Marc Iskowitz, executive editor, MM+M, spoke with Michael Parisi, global president and Marissa Poli, head of workflow at Lumanity Creative Strategy and Engagement about how Guidemark Health, an agency that specializes in oncology and rare disease, is entering a new phase.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced

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00:13:36

Live at Cannes - Klick Health’s Rich Levy and...

The MM+M Podcast ·

2022/06/22

Klick Health’s Rich Levy, chief creative officer, and Bernardo Romero, maker, share their impressions of the winning work, comment on trends like craft and the role of technology in creativity, and weigh in what’s holding back pharma brands from garnering more attention in Cannes.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:17:48

Live at Cannes - Wunderman Thompson Health’s Patrick...

The MM+M Podcast ·

2022/06/22

Patrick Wisnom, the new CEO of Wunderman Thompson Health, explains what it’s like to be back in Cannes after the festival’s three-year hiatus, opines on the drop in awards entries, and offers his take on the work, including WPP sibling VMLY&R NY’s Pharma Grand Prix for tech-inspired storybook I Will Always Be Me.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely,

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00:07:54

Live at Cannes - Cleveland Clinic's Paul Matsen

The MM+M Podcast ·

2022/06/21

In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Paul Matsen, chief marketing and communications officer for the Cleveland Clinic, about his impressions of the festival, lessons learned from the pandemic, as well as a panel session the two took part in. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read

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00:09:40

Live at Cannes - Area 23's Franklin Williams

The MM+M Podcast ·

2022/06/21

In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Franklin Williams, a Pharma Lions juror who's also EVP, director of experience design at Area 23, to talk about his experience as a jurist and Area 23's two Lion-winning campaigns.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely,

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00:15:44

Brand experiences built for TV streaming with Roku, a...

The MM+M Podcast ·

2022/06/15

This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention. CTV Myths will be debunked, Streamer expectations for pharma brands revealed, and solutions for how brands can build experiences to exceed these expectations will be discussed.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the

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00:36:41

MM+M Podcast 6.14.22: Why Europe wants to close the...

The MM+M Podcast ·

2022/06/14

Preferential treatment for orphan drugs is very much in play overseas. Pricing guru Jack Mycka, VP in the PRMA division of Indegene, explains what potential European reforms could mean for pharma marketers in light of U.S. pressure to reform drug pricing.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:34:21

Closing the gender gap in advertising, a podcast...

The MM+M Podcast ·

2022/06/13

While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing. *More than 50% Of SHC leaders are women (EVP and above)*We are also proud of our newly appointed CEO, Michelle Keefe.https://www.adweek.com/performance-marketing/pinterest-right-the-ratio/ Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:20:52

MM+M Agency 100 StoryCast, Triple Threat...

The MM+M Podcast ·

2022/06/07

Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:17

MM+M Agency 100 StoryCast, RevHealth: Science-first...

The MM+M Podcast ·

2022/06/07

We discuss the role of the PharmD and other medical- and science-based professionals along with RevHealth’s “Science First” philosophy with Revhealth’s Valerie Qiao, PharmD (EVP, Chief Medical Strategist) and Ryan Wolfe, PharmD (Medical Writer). Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:35:23

MM+M Agency 100 StoryCast, Relevate Health:...

The MM+M Podcast ·

2022/06/07

Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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670 results

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