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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:11:58

Ep 17: Conversation on Visualization

Market Proof Marketing: Home Builder Marketing Insights ·

2018/06/09

You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more! Story Time Andrew is getting harassed by Google and Facebook reps – are you? Kevin is amused that Kroger thinks free cookies may help fight off Amazon instead of matching their level of innovation News More paid search results coming from mobile – but ad

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00:38:10

Ep 16: Website Stalker Options

Market Proof Marketing: Home Builder Marketing Insights ·

2018/06/01

A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online? Story Time Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well Kevin is surprised that many universities still deny the internet’s existence when it comes to choosing curriculum News Why consumers give up privacy so quickly online Opendoor moves quickly

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01:02:19

Ep 15: Analytics Like McDonalds

Market Proof Marketing: Home Builder Marketing Insights ·

2018/05/26

Andrew is in Kevin’s basement for the first-ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy! Story Time Andrew’s home keeps getting smarter –August Door Lock Kevin spent some time giving back in Guatemala with his family – Watch videos 1 & 2 News Zillow CEO gives additional insight into their new strategy on Mad Money Facebook more popular than ever after “scandal” Update on google and your other options

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01:05:08

Ep 14: Where Home Shoppers Go Online

Market Proof Marketing: Home Builder Marketing Insights ·

2018/05/11

The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s 360 topic. Story Time Andrew explains why his terrible golf game reminded him how important repetition (practice) is important to be a great digital marketer. Kevin shares the importance of pattern recognition in identifying where to invest your time to move the marketing needle or identify

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01:02:37

Ep 13: Jedi Mind Trick Zombies

Market Proof Marketing: Home Builder Marketing Insights ·

2018/05/05

Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic. Story Time The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING Andrew views a message on the side of a van that convinces him of only one thing. Not to ever use the service it talks about. News Holy loads of copy Batman! Adwords to begin testing 3 lines of headline text on an ad Search query results now available in latest version

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01:10:49

Ep 12: What Exactly Is SEO Anyway?

Market Proof Marketing: Home Builder Marketing Insights ·

2018/04/28

SEO is a critical component of long-term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway? Story Time Andrew wants to make sure you keep branded and unbranded terms separate for more accurate reporting. Kevin shares why EVERY photo you use in marketing doesn’t have to be Insta-worthy. News Facebook “premier” video format aims to bring even more video “live” to FB users Sorry #DeleteFacebook movement… FB doesn’t look to be going

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01:02:22

Ep 11: Facebook Finally Gives Clarity

Market Proof Marketing: Home Builder Marketing Insights ·

2018/04/21

We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally! Story Time Andrew has some hard dating showing just what kind of impact real photos has vs renderings. Kevin travels back in time to the day his builder’s home was torn down on Extreme Home Makeover. News Responding to online reviews increases conversions – perhaps as much as having better reviews? Google officially testing “more

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00:52:08

Ep 10: Tracking Ad Effectiveness

Market Proof Marketing: Home Builder Marketing Insights ·

2018/04/13

Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you! Story Time Andrew is still talking about pictures! This time they were on the builder’s site… but hidden? Kevin interviewed two marketing candidates – learn why one made a much better impression. News Check to see which apps can see your Facebook data Kevin & Andrew’s take on Zuck’s testimony – with audio clips! Native ads are a REALLY big deal – are they worth it? Google link shortener

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00:59:57

Ep 9: An Owner’s Perspective

Market Proof Marketing: Home Builder Marketing Insights ·

2018/04/06

Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more! Story Time Andrew is getting excited about how smaller builders are starting to use video Kevin has a new analogy for marketers… does it work? News Mobile SEO results will soon depend on the mobile content being shown How to find which pages are causing 404 errors in Google Analytics Instagram API plug is pulled. More fallout from privacy concerns. Adwords may begin running their suggested ads… without

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00:51:37

Ep 8: Is Facebook Dying? (and Ninja Tips)

Market Proof Marketing: Home Builder Marketing Insights ·

2018/03/30

More fearful tales from Facebook land, and processes and tactics to stay efficient with your time as a marketer. Story Time Kevin’s worst (and at the same time best) marketing campaign ever Andrew’s swagger wagon gets damaged in the car wash News (Is Facebook Dying?) Facebook putting a pause on new bots for Messenger over privacy concerns Third-party targeting is (maybe) all going away on Facebook 3 Facebook ad metrics you SHOULD be looking at 360 Topic Of The Week How to Be a Marketing

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01:11:56

Ep 7: Content That Sells

Market Proof Marketing: Home Builder Marketing Insights ·

2018/03/24

What is content marketing, and how can it help you sell more homes? (and Kevin records his audio in a tin can – apologies) Story Time Nike really wants Andrew to buy some shoes Kevin tries to justify why he spent too much money on cologne News Facebook is DYING!!! Right? Adwords Interface Upgrade Your Users Don’t Need to ‘Learn More’ Inventory Homes are HOT 360 Topic Of The Week Content Marketing (and Twitter) – with special guest Will Duderstadt Question Of The Week Sometimes

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01:12:17

Ep 6: Efficient and Effective

Market Proof Marketing: Home Builder Marketing Insights ·

2018/03/16

If you had to pick between effectiveness and efficiency – which would you choose? Story Time Kevin is actually enjoying personal Twitter use?! Andrew goes to the gym at 5am Kevin got an AMAZING gift… even though some parts were leftovers News Toys R Us Is Closing – Why? SERPs Are Getting Longer Google May Double Your Daily Budget Without Asking Lawyers Get Into Trouble For Violating Google’s Review Policies 360 Topic Of The Week Efficient & Effective – with special guest Mike

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01:02:02

Ep 5: Old Habits Die Hard

Market Proof Marketing: Home Builder Marketing Insights ·

2018/03/09

What are builders still doing out of habit that they should think about stopping – or at least changing? Story Time New community launch – missed opportunity Re-marketing got Kevin to buy an expensive piece of equipment News Robots Are Coming To An Open House Near You New Logo – Yes or No? Google Display vs Facebook Remarketing Test Results 360 Topic Of The Week Old Habits Die Hard with Special Guest – Steve Shoemaker Parade of Homes Directional Signs Broker’s Opens Question Of The

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01:01:48

Ep 4: Fixing That Broken Community

Market Proof Marketing: Home Builder Marketing Insights ·

2018/03/02

How do you diagnose the best way to help a struggling community with your marketing efforts? Story Time The importance of clear communication and definition of the “problem” Don’t change your answer (if it right) just because of pressure from others News How FB ad strategies affected the last election KW build an AI app for their agents (SO smart) How fast your page loads on mobile is (really) important Surprise! New home sales were UP (why reading beyond the headline is important) 360

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00:59:34

Ep 3: Defining The Definitions

Market Proof Marketing: Home Builder Marketing Insights ·

2018/02/23

Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect. Story Time The Olympics are making us think about… marketing! Why practicing your craft isn’t enough News Facebook making another change to organic reach metrics Google image search making it harder to “borrow” photos Chrome’s built-in ad blocker Analytics goals for negative behaviors 360 Topic Of The Week Defining the definitions we use regular in marketing (branding, marketing, advertising,

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00:48:05

Ep2: Social Media Insourcing

Market Proof Marketing: Home Builder Marketing Insights ·

2018/02/16

Story Time Hacked! Why WordPress isn’t always the best choice Large agency perspectives are lagging (ie: geo-targeting on social ads is important) News AMP getting an upgrade in the not-so-distant future Brands not happy with content around their ads Why staging sites are so important 360 Topic Of The Week Social media: insource or outsource it? Question Of The Week When am I ready for online chat? Resources Mentioned Wordfence: Security plug-in for WordPress Ryan’s Toy

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00:54:35

Ep1: Landing Pages Forever (Sometimes)

Market Proof Marketing: Home Builder Marketing Insights ·

2018/02/13

Story Time With Andrew Why redirects are so important when launching a new website How they affect both robots and humans Why they are so often overlooked News The winning Superbowl commercial Google search results and secure websites (httpss) Facebook testing the ability to downvote comments Four ways to work with designers (via Seth Godin) 360 Topic of the Week Landing Pages Forever! (Sometimes) Resources Mentioned URL structural tool for SEO & redirection Unbounce – preferred

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437 results

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