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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

19:23

What Bourbon, Gelato and Horse Sex Can Teach Us About...

Product Chats Podcast ·

2016/12/01

Prices and pricing strategies are everywhere. And sometimes we can learn the most valuable pricing lessons in some of the most interesting places. In this podcast, Mark Stiving, Pragmatic Marketing instructor and pricing expert, tells us some of the strangest examples of pricing he's seen in his travels and how you can apply these same techniques to your own products and companies. If you've got an example of a strange but true pricing strategy that you've seen, we'd love to hear it. Email us and we

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24:10

Win/Loss Analysis: Discover What Makes Your Customers...

Product Chats Podcast ·

2016/11/17

What if a secret sauce for winning more business was available? Would you use it? It turns out there is one: win/loss analysis. Ellen Naylor, a pioneer in competitive intelligence and win/loss analysis, and the author of Win/Loss Analysis: How to Capture and Keep the Business You Want, shares her tips and tricks for increasing your company’s positive outcomes using win/loss success. For more on win/loss analysis, be sure to read Competitive Intelligence Gathering Through Win/Loss and visit Ellen

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27:09

Webinar Follow-Up Questions: How Betas Give Your...

Product Chats Podcast ·

2016/11/10

We welcome back Emily Hossellman, director of marketing at Centercode, to answer questions posed by participants in September’s popular webinar How Beta Testing Can Give Your Product a Competitive Edge. If you’d like to learn how to dramatically increase participation in your company’s beta tests, read Emily’s eBook Reaching 90% Beta Test Participation. And be sure to check out when our courses are coming to your area.

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01:01:13

Getting the Whole Company to Fall in Love with Your...

Product Chats Podcast ·

2016/11/03

Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into

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37:31

How Gender and Generations Impact Leadership

Product Chats Podcast ·

2016/10/27

Today’s multi-generational workplace presents unique challenges for leaders, especially since work style and expectations often differ by gender and generation. In this week’s podcast, Tracey Wilen, Ph.D., discusses her research on how gender and generation factor into perspectives on work, leadership and the use of technology and how we can all work together to create productive and healthy work environments. You can learn more about Tracey’s work at TraceyWilen.com. And be sure to check out when

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26:26

A Holistic Look at Revenue Management

Product Chats Podcast ·

2016/10/20

Think of all the things that impact your topline: pricing, discounts, incentives, etc. When was the last time you looked at these parts collectively to ensure you were optimizing overall revenue management? In this podcast, Chanan Greenberg, vice president and general manager at Model N, a Silicon Valley-based software company that delivers revenue management solutions for high-tech and life-science companies, shows you how to holistically examine the processes that impact revenue so that you don’t

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28:54

Product Management Lessons from Entrepreneurs

Product Chats Podcast ·

2016/10/13

What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with

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27:31

Winning with the C-Suite: Lessons from the New...

Product Chats Podcast ·

2016/10/05

In football, when a play is called, everyone immediately knows their role and how they contribute to the team’s success. Neil Baron, lifelong New England Patriots fan and founder of Baron Strategic Partners, discusses how you can pick and execute winning product plays so your product team will make an impact on senior- level customers. Neil explains how the concept of a play can also apply to selling business outcomes to the C-suite. To request a copy of Neil’s original PPT presentation, email him

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23:19

How to Earn a Raise: Lessons from Pricing

Product Chats Podcast ·

2016/09/29

In this week’s podcast, Mark Stiving, Pragmatic Marketing instructor extraordinaire and world-renowned pricing expert, tells us how we can effectively price ourselves using the same techniques and tools we use to price our products. That’s right, you can take the concepts such as, “will I” or “which one,” “value-based pricing” and “willingness to pay” to maximize how much you earn in your career. Listen now. Curious how your price compares to that of your peers? Check our Annual Product

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33:55

In Search of Talent: The Girl in Procurement

Product Chats Podcast ·

2016/09/22

Organizations are only as good as the talent they employ, yet finding that talent can be a massive challenge. And although there may be plenty of qualified candidates, what if they don’t have that indescribable quality you’re looking for? What if instead you find it somewhere unexpected? Greg Adams-Woodford and Kaili Barone have worked together at two companies over a span of eight years, first at Pearson, and more recently at the New York Stock Exchange. Greg and Kaili discuss how they met, and

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28:30

How Businesses Today Kill Innovation

Product Chats Podcast ·

2016/09/15

Join Pragmatic Marketing instructor Kirsten Butzow as she explores the three main traps that keep companies from delivering truly innovative products: culture, focus and discipline. Find out what many of today’s companies are doing wrong, and what you can do to enable innovation within your organization. Got an idea for another podcast? Have some feedback on what we could be doing better with our podcasts? We’d love to hear it! Please take a moment to complete our survey.

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16:09

Why Pricing Shouldn’t Be an Afterthought

Product Chats Podcast ·

2016/09/08

Pricing conversations often occur far too late in the product development process. But if you want to create more profitable products and product portfolios, it’s important to incorporate pricing concepts from the outset. Pragmatic Marketing instructor Mark Stiving discusses why pricing conversations should be more than an afterthought when you launch a new product. He also discusses the role pricing plays when customers decide between your product and a competitor’s and why the question “is it

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18:43

How To Reinforce your Company’s Value With Content...

Product Chats Podcast ·

2016/09/06

A good content marketing strategy should reinforce what your company does. And when your company sells its thoughts and expertise, content marketing becomes even more critical. Join Rebecca Kalogeris, vice president of marketing at Pragmatic Marketing, as she discusses how to get the most out of each piece of content, reach the largest audience and why the best content marketing is often the least obvious. Our goal is to provide the content you need in the format you want to help you create and

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02:48

Should You Price to Compete or Differentiate?

Product Chats Podcast ·

2016/08/18

There are no easy answers about where you should set your pricing in relation to your competitors. But the answer could be found in how fast your market is growing, according to Pragmatic Marketing Instructor Mark Stiving. Find out more in this week’s Pragmatic Live podcast. Want to learn more about how to price your products to optimize profitability? Check out our Price course. Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.

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20:27

Customer Advisory Boards: Top 10 Questions

Product Chats Podcast ·

2016/08/11

We welcome Gavin Nathan, senior consultant and partner of Ignite Advisory Group, to answer the top 10 follow-up questions posed by listeners of our recent webinar, Creating and Managing a Successful Customer Advisory Board Program. If you would like to learn more about customer advisory boards, read the article by Gavin’s colleague, Rob Jensen: Why Advisory Boards Matter, featured in Pragmatic Marketer. And for more information on CABs, email Ignite at info@igniteag.com. If you have a question

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26:33

Blurring the Lines Between Product and Brand

Product Chats Podcast ·

2016/08/05

As the lines between product and brand become increasingly blurred, our guests discuss why—at least in terms of the user experience—it makes sense to build your company brand into the product from the outset. Join Robert Wallace, executive vice president of marketing at Tallwave and Jesus Ramirez, vice president of product at Tallwave, as they talk through the challenges product management and marketing pros face in building an appropriate product tone that resonates with customers. Got a

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04:15

Setting Pricing By Region

Product Chats Podcast ·

2016/07/28

Should you set different prices depending on the cost of living in a set region? Pragmatic Marketing instructor Mark Stiving looks at the techniques you can implement to charge different prices to different people without rocking the boat. Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.

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34:30

The 5 Aspects of Customer Profiling

Product Chats Podcast ·

2016/07/21

Do you know your customers well enough to create a product they actually want to buy? Paul Schwada, author of 8 Blocks: The Critical Realities for Growing Any Business and manager partner of Locomotive Solutions, discusses key aspects of profiling your customers. You’ll discover how to objectively perceive your customers’ desires, rather than what your company may have in mind for larger market segments. You’ll also learn how to gain key insights from understanding why customers hesitate to buy

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25:42

Beta Testing 101 - Part II

Product Chats Podcast ·

2016/07/14

Centercode’s director of marketing , Emily Hossellman, is welcomed back to share even more effective strategies for beta test management. You’ll learn how data collected during beta testing can help with different elements of your product, from dev to QA to support to marketing. Emily also discusses how you can use beta testing to make data-driven decisions and integrate the voice of the customer throughout the product development lifecycle. Find detailed resources on beta testing on Centercode’s

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05:44

Implementing the Pragmatic Marketing Framework

Product Chats Podcast ·

2016/07/07

So you’ve just come back from a Pragmatic Marketing training and are wondering how to create a market-driven environment and implement the Pragmatic Marketing Framework at your company. Pragmatic instructor Steve Gaylor gets us started on some ways you can get your organization thinking strategically and focus everyone on the market.

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474 results

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