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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

9:39

Podcasting is an Ad Bargain, Retail Media's Audio...

Sounds Profitable ·

2024/04/05

Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, retail media networks are starting to see the appeal of audio, and over 50% of surveyed Americans are cord-cutters. Find links to everything covered in this episode and read the full write-up here on Sounds Profitable.

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4:00

Cord Cutting Grows in USA, Podcasting's Netherlands...

Sounds Profitable ·

2024/04/04

Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Netherlands, and more than half of US TV watchers are cord-cutters.Find links to every article mentioned and the full write-up at Sounds Profitable.com

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5:34

Podcasting's Ad Bargain, Gen Alpha's Favorite...

Sounds Profitable ·

2024/04/03

Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building. Find links to everything mentioned, as well as the full write-up, on Sounds Profitable.

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5:25

Retail Media x Audio, Podcasting's PR Power, & More

Sounds Profitable ·

2024/04/02

Here's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utility of podcasts like Lex Fridman's, insights from leaders at the top of podcasting, and Evan Shapiro's take on the 'creator economy' and how it's evolving. Get links to every story mentioned as well as the full write-up on Sounds Proftiable.

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5:38

Audio Strategy @ the NYT, YouTube's Podcaster...

Sounds Profitable ·

2024/04/01

Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to host Creator Workshop, Gary Clark Jr. experienced the Joe Rogan bump, and podcasters explore diverse revenue streams.Register now for The Ad Bargain's debut webinar. Catch links to everything mentioned in this episode and the full write-up on Sounds Profitable.

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4:32

Audible Grows Originals, True Crime's Advertiser...

Sounds Profitable ·

2024/03/28

Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investment commitments in women's sports, and why true crime podcasts are great for advertisers.Find links to everything discussed and the full write-up on Sounds Profitable.

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4:03

2024 Ambies Winners, Top Executives Love Podcasts, &...

Sounds Profitable ·

2024/03/27

Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential exeutives, why marketers need to embrace the funny when it comes to podcasting, how to turn a comedy podcast into a comedy documentary, and Indigenous Screen Office pairs with Acast. Find links to everything mentioned in today's episode and the full writeup on

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4:20

Political Podcasting Survey, Spotify's Education...

Sounds Profitable ·

2024/03/25

Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with politically-attentive respondents, eMarketer finds poltical ad spend is nearly triple what it was in 2016, and Spotify is testing video-based learning courses in the UK version of the app. Find links to everything mentioned and the full write-up here at Sounds

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8:29

Podcasting's March Madness Potential, New Host-Read...

Sounds Profitable ·

2024/03/22

Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish on TikTok spending after recent political developments. Find links to every article mentioned in this episode and the full write-up here on our website.

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5:49

AdvertiseCast to Rebrand, Podcasting's Ad...

Sounds Profitable ·

2024/03/21

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. Catch links to everything discussed here on Sound Profitable.

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5:26

Streamlining Host-Read Ads, BBC Proposes UK Podcast...

Sounds Profitable ·

2024/03/20

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. Find links to every article mentioned and the full write-up here on Sounds Profitable.

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10:41

Owning Podcasting’s Responsibility

Sounds Profitable ·

2024/03/20

Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder.Written by Bryan BarlettaEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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5:50

March Madness Podcast Potential, YouTube's Teen...

Sounds Profitable ·

2024/03/19

Here's what you need to know for today in the business of podcasting: March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future. Find links to everything discussed and the full write-up right here on Sounds Profitable.

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6:02

Podcasting's Once-in-a-Century Opportunity, BBC...

Sounds Profitable ·

2024/03/18

Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy. Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.

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7:55

Podcasting's SXSW 2024, Video Adopts Podcast...

Sounds Profitable ·

2024/03/15

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. Read the full write-up and get links to everything mentioned

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4:15

U.S. Latino Podcast Growth, Letting Brand Studies...

Sounds Profitable ·

2024/03/13

Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies.Catch links to every story mentioned and the full write-up here on Sounds Profitable.

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5:14

Podcasting's Share of Audio, GenZ Pays for Premium, &...

Sounds Profitable ·

2024/03/12

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews

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3:51

Who's Buying Indie Podcast Companies, Flightpath to...

Sounds Profitable ·

2024/03/11

Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpath debuts a new way to do "faked-in" host-read ads. Find the full write-up and links to every article mentioned here on Sounds Profitable.

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9:51

Apple Podcasts Transcripts Arrive, Bringing Music to...

Sounds Profitable ·

2024/03/08

Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations. Find links to everything covered and the full write-up on Sounds Profitable.

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4:13

New British Podcast Festival Announced, The Roost...

Sounds Profitable ·

2024/03/07

Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts.Find links to everything discussed and the full write-up here on Sounds Profitable.

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