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PODCAST

Digital Marketing Today

<p>How to do it, who is doing what and how to succeed in the wild world of digital marketing. Every day we scour the world for the best stories on Digital Marketing. Tune in each week day to get new ideas and techniques.</p>

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All Episodes

4:15

Revolutionizing Engagement: AI Innovations and Global...

Digital Marketing Today ·

2024/07/17

Podcast Episode Description: The Latest in Digital Marketing InnovationsWelcome to another insightful episode of Digital Marketing Today. In today's discussion, we delve deep into the cutting-edge innovations reshaping the digital marketing landscape, featuring highlights from The MarTech Summit held in Hongkong.What's New in Digital Marketing Technology?In this episode, we spotlight Aurora Mobile Limited and their groundbreaking offerings: EngageLab and GPTBots. These tools are setting new s...

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5:46

Revolutionizing Engagement: AI, Big Data, and New...

Digital Marketing Today ·

2024/07/16

Digital Marketing Today Podcast DescriptionWelcome to Digital Marketing TodayIn our latest podcast episode, we explore some of the most exciting updates and innovations in the digital marketing arena. Here's what we cover: Tenovos: A trailblazer in Intelligent Digital Asset Management, Tenovos has been acknowledged by the IDC MarketScape as a sector leader. The platform's integration of data, AI, and a composable framework significantly boosts the efficiency of content performance measurem...

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3:10

MercadoLibre's Rise and Influencer Marketing Revolution

Digital Marketing Today ·

2024/07/15

Welcome to the Latest Episode of Digital Marketing TodayIn this exciting new episode, dive into the forefront of digital marketing innovations and strategies shaping today's industry landscape. We focus specifically on the remarkable growth of MercadoLibre and the dynamic changes within the realm of influencer marketing.Spotlight on MercadoLibreDiscover how MercadoLibre has skyrocketed to prominence in Latin America's digital advertising market. With a user base that surged to 54 million in t...

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5:44

Mastering Digital Marketing in Trading & Investments:...

Digital Marketing Today ·

2024/07/14

Podcast Episode Description: Digital Marketing TodayUnveiling Top-Notch Digital Marketing Strategies in Trading and Investments with a Spotlight on MercadoLibre's Advertising TriumphWelcome to another exciting episode of Digital Marketing Today, where we delve into the latest and most innovative digital marketing strategies reshaping key industry sectors. This episode turns the spotlight on the trading and investment sector, unpacking effective strategies for engaging targeted audiences, foll...

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5:25

Apple's Ads to AI: Navigating Innovations and Ethics...

Digital Marketing Today ·

2024/07/11

Podcast Episode DescriptionDigital Marketing Today: Innovations and Ethical Challenges Shaping the FutureWelcome to this insightful episode of Digital Marketing Today, where we delve into the latest news and controversies surrounding digital marketing techniques and innovations.Segment 1: Apple's Digital Advertising StrategyThe episode kicks off with a discussion on Apple's strategic push into digital advertising. With plans to integrate ads into its app ecosystem, including AppleTV+ and the ...

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4:18

Redefining Engagement: Innovative Trends in Digital...

Digital Marketing Today ·

2024/07/10

Welcome to the Latest Episode of "Digital Marketing Today"In today's vibrant episode, we delve into a whirlwind of groundbreaking digital marketing phenomena that are setting the pace for the future of advertising and stakeholder engagement. Join us as we unpack some of the most creative and significant strides in digital advertising, discussed in detail by industry leaders and marketing experts.Episode Highlights Include: Ivee's Tailored Passenger Ads: Discover how Ivee is transforming pass...

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3:39

Revolutionizing Digital Strategies: Shifts in...

Digital Marketing Today ·

2024/07/09

Welcome to Digital Marketing TodayEpisode Summary: Explore the latest shifts in consumer behavior and innovative digital marketing strategies in this enlightening episode of Digital Marketing Today. Join us as we delve into how digital platforms are revolutionizing decisions in the financial services sector and beyond.What's Inside This Episode: Changing Consumer Dynamics: Discover how consumer behavior within the financial service sector is shifting away from traditional referrals, especial...

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4:31

Adapting to New Norms: TikTok's Teen Policies and...

Digital Marketing Today ·

2024/07/08

Welcome to Digital Marketing Today, the go-to podcast for the latest in digital marketing techniques and innovations. Tune in to our newest segment where we dive into the impactful changes and forward-thinking strategies currently reshaping the landscape of digital advertising.In This Episode: TikTok's New Advertising Policies: Discover how TikTok is setting new boundaries with its advertising restrictions aimed at teens. Learn about their shift towards less personalized data usage, focusing...

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4:02

Stretching Every Dollar: High-Impact Digital...

Digital Marketing Today ·

2024/07/07

Welcome to "Digital Marketing Today"In this revealing episode of Digital Marketing Today, we delve deep into the realm of effective digital marketing strategies tailored for small to medium-sized businesses operating on a tight budget. Whether your marketing budget is capped at $10,000 annually or less, this episode offers actionable insights and success stories to help you optimize your digital marketing efforts.What's Inside This Episode?Google Ads: Maximizing ROI on a ShoestringWe explore ...

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4:55

Breaking Boundaries: Innovations and Partnerships...

Digital Marketing Today ·

2024/07/04

Digital Marketing Today Podcast DescriptionPodcast Episode Description: Navigating New Frontiers in Digital MarketingWelcome to the latest episode of Digital Marketing Today, where we explore groundbreaking innovations and strategic partnerships that are shaping the future of digital marketing. Dive into an in-depth discussion with our experts on the following key topics:Azeridne and Captify's Novel Venture: Learn about their efforts to pioneer cookieless audience targeting. Discover how this...

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4:12

Exploring New Frontiers: Controversial PPC Tactics,...

Digital Marketing Today ·

2024/07/03

Welcome to Digital Marketing TodayJoin host Rachel Kiley on Digital Marketing Today, the go-to podcast for the latest and most intriguing advancements in the digital marketing landscape. This week, we dive into a range of cutting-edge topics that are pioneering changes and setting trends within the industry.Highlights of Today's Episode: Controversial PPC Tactics on TikTok: Discover the controversial methods employed by @clicksnothits on TikTok. Using ingenious yet contentious pay-per-click ...

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4:11

Adapting to New Norms: Exploring Latest Trends and...

Digital Marketing Today ·

2024/07/02

Welcome to This Episode of Digital Marketing TodayJoin us on Digital Marketing Today as we delve into the latest trends and pivotal happenings in the digital marketing world. This episode brings to the forefront vital news and innovations that are shaping the industry today.Featured Topics: Meta and Europe's Tech Laws: We kick off the discussion with the challenges Meta is currently facing under Europe's stringent tech competition laws. Learn about the conflict between user privacy and monet...

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6:01

Revolutionizing Digital Strategies: AI,...

Digital Marketing Today ·

2024/07/01

Digital Marketing Today - Innovations and UpdatesDigital Marketing Today: Innovations and InsightsWelcome to Digital Marketing Today, the go-to podcast for the latest and most significant trends in the world of digital marketing. In this insightful episode, we delve into several groundbreaking updates reshaping the landscape of digital marketing: Adobe Experience Manager's Content Hub: Discover how Adobe's newly launched Content Hub in AEM Assets is revolutionizing digital asset management. ...

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4:06

Unleashing the Power of AI in Search Marketing with...

Digital Marketing Today ·

2024/06/30

Digital Marketing Today: Revolutionizing Strategy with AI in Search IntelligenceWelcome to the latest episode of Digital Marketing Today, where we delve into groundbreaking advancements that are transforming the landscape of digital marketing. This episode shines a spotlight on a remarkable innovation in search intelligence - Ask Arlo 2.0 introduced by Adthena.What's New in Ask Arlo 2.0?Upgraded to fuse real-time Generative AI, Ask Arlo was initially launched in 2023. This enhanced version pi...

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4:05

Exploring AI Innovations and Strategic Digital Shifts...

Digital Marketing Today ·

2024/06/27

Welcome to Digital Marketing Today PodcastIn today's episode, join us as we delve into some of the latest and most exciting developments in digital marketing. Our expert panelists cover a broad range of topics—from transformative AI technologies to strategic educational initiatives—all aimed at keeping you at the forefront of the digital marketing landscape.Today's Topics: Generative AI in Business: Elliott Knight from Microsoft Advertising unveils the power of Generative AI. Discover how Mi...

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4:37

Innovative Strategies in Digital Marketing: From...

Digital Marketing Today ·

2024/06/26

Digital Marketing Today: Innovations and Strategies UnveiledWelcome to Digital Marketing TodayIn this essential episode of Digital Uplink Today, we delve deep into the latest advancements and strategic shifts in the world of digital marketing.Spotlight on ad2cart InContext Technology by eye squareDiscover the groundbreaking ad2cart InContext technology, a novel approach by eye square that is revolutionizing social media advertising. Learn how this technology enables marketers to track consume...

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5:02

Empowering Innovations: Shaping the Future of Digital...

Digital Marketing Today ·

2024/06/25

Digital Marketing Today - Episode OverviewDigital Marketing Today: Innovations and Techniques Shaping the FutureIn this insightful episode of Digital Marketing Today, join leading experts and industry pioneers as they dissect the evolving landscape of digital marketing.Featured Topics: Creating Authentic Connections: Harry Lowes from Meta highlights the success of Sundae Body in maintaining a genuine brand identity across multiple platforms, showing how authenticity leads to deeper audienc...

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5:22

Transforming Industries: Innovations in Digital...

Digital Marketing Today ·

2024/06/24

Welcome to Digital Marketing TodayWelcome to the latest episode of Digital Marketing Today, brought to you by Digital University Today. Tune in as we explore the latest news and innovative developments in digital marketing techniques that are transforming customer experiences across various industries.In This Episode: Bupa's Digital Transformation: Discover how Bupa is revolutionizing personalized customer services through a significant IT overhaul and employing Pegasystems' software. Learn ...

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4:32

Unlocking the Future: Innovations and Strategies in...

Digital Marketing Today ·

2024/06/20

Digital Marketing Today: Revolutionizing Techniques and Innovations in the Digital RealmWelcome to this captivating episode of Digital Marketing Today, where we delve into the latest and most innovative strategies reshaping the landscape of digital marketing. Join us as we uncover groundbreaking advancements in streaming ads, explore the power of community-focused SEO, and unveil cutting-edge data-driven marketing innovations.Episode Highlights:Streaming Device Advertisements: Discover how le...

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7:25

Embracing Innovation: The Future of Digital Marketing...

Digital Marketing Today ·

2024/06/19

Digital Marketing Today Podcast DescriptionWelcome to Digital Marketing TodayIn our latest episode, we delve deep into the evolving world of digital marketing, focusing on the latest advancements and trends that are reshaping the industry.Highlights from this episode include:Shirofune's Expansion: At the IAB Australia AdTech & Ops Summit 2023, Shirofune announced its entry into the Australian market, bringing their AI-driven tools for advertising automation and analytics. Already dominati...

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