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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

22:13

How To Maximize Productivity If You Work From Home

optYOUmize ·

2023/09/07

If you work from home, no doubt you've been told by someone who doesn't how lucky you are. But working from home is far more challenging than most people realize or expect. If you aren't careful, you can find constant distractions and see your productivity drop like a stone. But if you do it right, it can also be empowering and liberating. Here's how to do it right, coming from someone who struggled with it and then finally figured it out.

en

24:00

6 Steps To Hire Outsourcers and Freelancers Right the...

optYOUmize ·

2023/09/06

To build a business we all need help. Whether it's employees or outsourcers, it's best to hire them right the first time because it saves a lot of time, money, and headaches. I made some big mistakes when I first started outsourcing, but I learned through time how to do it right and I have some freelancers that I'm still working with years later. Here are the steps to do it right.

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22:36

What Would You Do If You Were Starting Over Your...

optYOUmize ·

2023/09/05

Whether you're still thinking about starting a business, just getting started, or been at it for years... what would you do if you had to start over tomorrow? it's a good question, and while it might seem like fantasy it reveals important insights. The normal thing most people do is start with a product or service, then decide how to sell it. But it today's world, that's hard and it's risky. There's a much simpler way to do it, and if you do it right it's as close to a guarantee of success

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23:31

How To Stop Buying Software Apps You Don't Use

optYOUmize ·

2023/09/04

Software and online services can do so much to automate and simplify our business. But it's easy to fall into the trap of buying (or joining trials) apps we plan to use but just never do for some reason. That wastes a lot of capital that could be used for other investments to grow our business faster and make it more profitable. Here is a simple 2-part fix that will solve that problem for you forever.

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22:53

How Much Is Your Business Really Worth?

optYOUmize ·

2023/09/01

We love our business and maybe want to run it forever, but what would happen if we woke up tomorrow and couldn't do it anymore? We usually spend all of our energy and time thinking about how to grow, and most business advice we see is centered around that too. But we need to consider the future and how we will exit, because one way or another we all will. if we've poured years of time, blood, sweat and tears into it, it would be nice to know we will be getting something out of it when we're done

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23:06

5 Hacks To End Procrastination and Skyrocket...

optYOUmize ·

2023/08/31

We've all been there...we know we have a lot to do but avoid getting it done and waste time instead. There are a lot of reasons we do that, but no matter the cause there's also a simple fix to overcome procrastination and become super productive. Make a habit of these 5 simple hacks and you'll be amazed by how effective, productive, and powerful you'll become.

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22:06

5 Empowering Questions To Ask Yourself as an...

optYOUmize ·

2023/08/30

The questions we ask ourselves shape our thoughts, mood, actions, and whole perspective. The wrong questions can have a powerful, negative effect and reinforce bad or unhealthy beliefs, shut down creativity, and stifle success. But the right questions can have a positive, empowering effect that can make us more effective and accelerate our success.

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22:25

How To Choose the Right Email Marketing Platform for...

optYOUmize ·

2023/08/29

Email marketing can be very profitable when it's done well. Choosing an email marketing platform can be overwhelming with so many choices, but I learned the hard way that not all services are equal. Here's how to choose the right platform, and if you're already using one how to tell whether it's working well or if you're losing out on extra sales you could be making every single day.

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23:43

3 Ways To Joint Venture With Entrepreneurs When You...

optYOUmize ·

2023/08/28

Joint ventures are one of the fastest and most cost-effective ways to grow your business. In a typical JV, each partner offers something of value to the other so it makes for a win-win agreement. But what if your business is new or you don't know what you have that would help potential partners? Here are 3 ways to joint venture even if you have nothing to offer.

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22:33

How To Balance Delegation vs Control in Your Business

optYOUmize ·

2023/08/25

One of the toughest things for most entrepreneurs is to delegate and give up control. When starting a business this is good, because it requires a lot of effort, focus, and drive to get a new business started and this get-it-done-myself attitude helps in the beginning. But the same need for control that helps get our business started, also becomes an obstacle to growth because we become the bottleneck trying to do everything ourselves. The key is to find the balance between control and

en

21:15

The Lesson Every Entrepreneur Can Learn From a...

optYOUmize ·

2023/08/24

It's football season, and that means there are lots of team and player storylines. One fascinating player situation is so crazy it sounds like a made-up movie script. When we look closer, we can see how it mirrors what happens in business and take lessons that every entrepreneur should learn.

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21:02

5 Steps To Build Your Personal Brand

optYOUmize ·

2023/08/23

Having a product or service and a website is no longer enough to be successful online. With overwhelming competition, it's important to stand out with a personal brand that will have your audience searching for you instead of needing to find them. Here are the 5 steps to build your personal brand.

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21:22

9 FREE Online Tools To Save You Time and Money

optYOUmize ·

2023/08/22

If you want to get more done in less time and save money too, here are 9 online tools you can use for your business

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21:27

The Hidden Success Factor for Entrepreneurs

optYOUmize ·

2023/08/21

We are surrounded by health reminders in our daily lives--both the dangers of certain habits and environmental factors, and also the solutions like lifestyle changes, exercise, and more. Most of these reminders focus on our physical or mental health. But there's another type of health that's just as important as an entrepreneur, and it's actually vital to our ability to succeed.

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22:23

Foolproof Sales Template To Sell More of Anything

optYOUmize ·

2023/08/18

Needing a way to convert prospects into customers and sell goods and services goes back to the beginning of civilization. Over the years some frameworks have been developed that are tried and true, proven ways to sell more. On this episode I am sharing with you the one I think is the best. I've seen it used by many marketers and even some top copywriters use it as their template too.

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21:13

Is It Better To Be an Expert in One Thing Or Very...

optYOUmize ·

2023/08/17

With so much to do, it can be hard to know where your time is best spent and which skills are most valuable to develop. We can't be an expert at everything, so we need to decide whether we should become an expert in one thing or spread out our time and become solid at a bunch of things.

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19:37

How To Get Focused, Inspired, and Motivated Even When...

optYOUmize ·

2023/08/16

Business, like life, has its ups and downs. Some days are fun and easy, while others are hard. And no matter how passionate we are, we all have days where we just don't feel like doing anything. But of course we need to, especially if we are leading people because they follow our example. It's important to understand this is normal and not be too hard on ourselves. But at the same time, we need to find a way to keep going and get it done. Here are 10 ways to get focused, inspired, and

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19:39

A Simple Tweak To Boost Profits with Zero Extra Cost

optYOUmize ·

2023/08/15

if there was a way to generate extra revenue for your business, without adding any expenses, without any extra ongoing work, and that was set-n-forget simple, would you use it? That's what I'm going to share with you right now.

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19:21

The Clunking Car That Created a Lifelong Customer

optYOUmize ·

2023/08/14

It's not always easy to see the impact of our actions, both in life and in business. But that doesn't make them less important. Sometimes the effect of a simple thing we do can have benefits or consequences that go on for years.

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19:05

How To Grow Your Business By Working LESS and...

optYOUmize ·

2023/08/11

Most of us don't have an unlimited budget to grow our business, but sometimes we actually may be better off without it. Instead of spending, it forces us to get creative and think beyond traditional marketing methods. This approach will help you grow your business without spending more and even do it working less by leveraging what you already have

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