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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:01:21

Announcing Retail Rebirth: A Report from Future Commerce

Future Commerce ·

2020/07/16

We all feel it: the rhythm of retail has been disrupted. Current events have changed the way consumers shop and Future Commerce has partnered with Gladly to bring you Retail Rebirth: a report that will inform retailers what this "new normal" is and how consumers plan to spend.

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01:18:18

Stairway to CEO: Trailblazing in Style with Brian...

Future Commerce ·

2020/07/14

DAILYLOOK is a personal styling service that sends you a box of hand-picked fashion items right to your door every month. In this interview, Brian shares with us how he started his first business at 15 years old, created and then sold a newsletter with over 450k subscribers to a poker company, and then raised over $11M to build his company DAILYLOOK. Brian uncovers the challenges he faced from pivoting his business and shares some important red flags he looks out for when hiring. In This Episode

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00:40:04

What Makes a Brand Meaningful? A Nine by Nine Report...

Future Commerce ·

2020/07/10

What makes a brand meaningful? We sought to answer this question in our recent report, Nine by Nine: 81 Brands Changing Our World. In this episode, we sit down and reflect on the report and the categories included, and even talk about what is coming up in Part Two.Nine by Nine: What Is It and How Was It Received?Nine by Nine is our report that asks the question “What makes a brand meaningful?” Spoiler alert: There are nine answers! Nine categories and nine brands that exemplify those nine

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00:32:03

The Digitally-Enabled Local Business: Transitioning...

Future Commerce ·

2020/07/03

Local commerce is making a comeback and the digital realm is crucial to its success. OfferUp strives to create a platform that enables anyone to buy and sell locally. Nick Huzar, CEO of OfferUp joins the show to discuss how they're evolving with local commerce.The Potential for Secondhand CommerceNick loves to build and create things. While having a baby on the way, he needed to clear a room and was frustrated at the time and effort it would take to sell his belongings. The idea for OfferUp

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00:54:26

Reflections on Gladly's 2020 Consumer Expectations...

Future Commerce ·

2020/06/26

Joseph Ansanelli, CEO at Gladly and friend of Future Commerce, sits down with Phillip & Brian to talk about Gladly’s 2020 Consumer Expectations report. Now more than ever, consumers expect a much more personal experience than ever before, and Phillip, Brian, and Joseph discuss practical ways eCommerce brands can exceed those expectations.

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00:30:46

Fixing a Practice That Doesn't Align with Values...

Future Commerce ·

2020/06/19

How was Sunday born? Lawns are the 3rd largest crop by land area: 40 million acres of land.“You can’t purport to have a deep care for carbon sequestration and soil and the way we treat land, runoff, and environmental issues and not think about [lawn care].” - Coulter LewisA typical managed lawn gets 5x the amount of pesticides per acre than an industrial farm.In starting Sunday, Coulter saw these statistics as a hole in our ethos. We spend time being conscious about what we’re putting into our

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00:06:23

Announcement: Stairway to CEO Podcast Joins Future...

Future Commerce ·

2020/06/17

We have some big news here at Future Commerce! The Stairway to CEO podcast is joining Future Commerce. Every Tuesday, Lee Greene, host of Stairway to CEO will bring you fresh and insightful interviews with CEOs and Founders, highlighting their journey to leading a company. You don't want to miss it! Like & Subscribe to the Stairway to CEO podcast to catch the official relaunch on June 23.

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00:47:26

Pictures to Paint of a Better Future

Future Commerce ·

2020/06/12

Diversity and TransparencyIt’s important to instill trust into diverse founders.Transparency in businesses allows for a culture to be built that is proud to be shared.Instagram account Pull Up or Shut Up has held brands accountable for their diversity numbers and has had many brands go transparent in their diversity numbers.“The culture of your business is built in your first five hires.” A brand’s culture is naturally built through the employees and their diverse backgrounds and perspectives.Aiding

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00:54:57

The Yes: App? Department Store? Personal Shopper?...

Future Commerce ·

2020/06/05

Today, Brian sits down with Julie Bornstein, former COO of Stitch Fix, currently launching the personally curated shopping app, The Yes. What is The Yes? How does an AI-integrated shopping app differ from traditional retail or eCommerce experiences? THE YES AND THE NEED FOR TECHNOLOGICAL INNOVATIONJulie has been working in the industry since the beginning of eCommerce and has always seen new ideas and opportunities which are now finally possible through technology.The Yes is an AI-shopping app which

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00:44:30

"People Aren't Buying Into A Story, They're Buying...

Future Commerce ·

2020/05/29

Brian chats with Melanie Travis, founder of Andie Swim. How has COVID affected Andie and similar direct to consumer brands? How might we shift our approach from product-centered advertising to building a direct brand-to-consumer relationship? MELANIE AND THE CREATION OF ANDIE SWIM Melanie tells her history and experiences building up to creating Andie. Melanie’s experiences with brand storytelling and customer acquisition lead her to testing the waters for Andie with advertisements to feel out the

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00:48:19

"Our Base Sense of Self is Heightened Right Now"

Future Commerce ·

2020/05/21

Phillip and Brian are joined today by Ingrid Milman Cordy. How have brands contributed to community-based fanaticism or an individualized mindset? How has COVID-19 affected the online and in-person consumer experiences? What residual effects will the pandemic have on consumer experience? How can we be innovative in staying ahead of the curve on these changes?PELOTON, MIRROR, AND THEIR DIVIDING LINE:Ingrid owns a Mirror, which has proven an essential and loved piece of equipment in the time of

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00:44:03

"The Beginner's Mindset is Full of Possibilities" -...

Future Commerce ·

2020/05/15

Show notes coming soon.

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00:45:57

"Scrappier and Faster" - Using GDocs to Build Community

Future Commerce ·

2020/05/08

Main Takeaways: Somehow Google Docs has become the future of eCommerce, or ecommerce or E-Commerce or however everyone wants to spell it (eCommerce is correct) There's a virtual mall in Google Docs, and it's insanely cool Phillip may or may not be really into Jurassic Park Brands are finding "scrappy" new ways to get feedback from their customers eCommerce has become the name of the new shopping game, could that be a forever thing? Google Docs is The Future of Everything: At

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00:37:18

"The Fight Of My Life" feat. Christina Stembel, CEO &...

Future Commerce ·

2020/05/01

Christina Stembel joins Brian to discuss what the last few months has looked like from a CEO and owner of a "nonessential" business's perspective.

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00:24:39

"The Consultation Is Not Where It Begins And Ends"...

Future Commerce ·

2020/04/30

Brian sits down with Ariel Kaye, CEO and founder of Parachute Home to discuss innovation in crisis as a home goods brand.

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00:47:30

Gen Z Founders: "Grind and Put In the Work"

Future Commerce ·

2020/04/28

Gen Z founders Lesley De La Uz of LUDU, Madison Semarjian of Mada, and Chris Meade of Crossnet join the show to discuss their journeys as some of the first Gen Z founders in the retail world.

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00:43:06

"Customers Need Safety" - feat. Summer Jelinek

Future Commerce ·

2020/04/24

Main Takeaways: We have a super exciting guest this week, and she used to work for the happiest place on earth Brian's not on the show this week so, things might get a little dark Does anyone do branding better than Disney (probably not) What does the future of commerce, the future of brands, the future of this planet even look like anymore? Was February Two Months or Two Years Ago? Since time has absolutely no meaning anymore, it seems like February was forever ago, but two months ago,

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00:51:02

Wyze Leadership: "This Changes the Climate Going...

Future Commerce ·

2020/04/17

"I think that eCommerce only grows as we move forward, as people are being forced to realize the benefit of shopping online." Today's interview unpacks the eCommerce investment and technology adoption efforts of DTC consumer electronics and home automation brand, Wyze.

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00:36:36

Brands x Better feat. Adam Bridegan, CMO - Rhone

Future Commerce ·

2020/04/10

"What we are Witnessing is the Humanity of Love" is a phrase that shook us in this interview. Brands like Rhone, M. Gemi, Cotopaxi, and more have banded together to raise hundreds of thousands of dollars for COVID-19 relief in a matter of days. On pace to raise over one million dollars in the month of April alone, they have gained the attention of over 60 other brands ready to join their ranks. Sign up today at Brands for Better's website: brandsxbetter.com

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00:30:32

Consumer Spending to Follow Maslow's Hierarchy, feat....

Future Commerce ·

2020/04/03

Klaviyo's Director of Product Management joins us to talk about Klaviyo's COVID-19 response and their sudden transformation into a collaborative media organization. Using their own data and insights, as well as consumer research, they're helping businesses make real-time decisions during the economic fallout of coronavirus. Main Takeaways: What does the next generation and cutting edge commerce even mean anymore? Phillip and Brian are joined this week by Jake Cohen, Director of Product at

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