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PODCAST

The Three Month Vacation Podcast

Sean D"Souza made two vows when he started up Psychotactics back in 2002. The first was that he"d always get paid in advance and the second was that work wouldn"t control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take

business marketing

All Episodes

37:10

The Five Competing Forces of Business - Part Two

The Three Month Vacation Podcast ·

2017/08/19

No one thinks running a small business is easy But even so, there are forces that pull you in all directions. These five forces almost seem to tear at us as we go through our daily work. It's not just a question of coping with the forces. We have to somehow make them part of our lives. Let's find out how. ============= Read Online: How To Cope With The Five Forces of Business: Part 1 ============= In this episode Sean talks about Part 1: What are the five forces of business? Part 2: Why it is a

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37:08

How To Write Enthusiastically (And Why It's Important...

The Three Month Vacation Podcast ·

2017/08/12

Articles can be mundane or enthralling. But what makes an article stand out? The short answer is enthusiasm. Yet, it's not easy to know how to create enthusiasm in an article, is it? In this podcast, we learn how to step through the three phases that makes your article pack a rollicking amount of enthusiasm. ========== Read the article online: #152: How To Write Enthusiastically and Avoid The Dull Article ========== In this episode Sean talks about Part 1: Why you need to outline and how to keep it

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33:19

Unusual Methods to Find Outstanding Coaches

The Three Month Vacation Podcast ·

2017/08/05

How do you find a good coach? We've all done courses that have been a waste of time, money and energy. Yet, finding a great coach isn't easy, is it? There doesn't seem to be any way to know in advance how good (or bad) a coach will be. Or is there? There are a few benchmarks that make the difference between average and special coaches. And strangely, your first point of due diligence is located right on the sales page in the testimonial section. In this episode Sean talks about Factor 1: Look for

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31:03

Rerun- How I Write 4000 Word Articles Without Getting...

The Three Month Vacation Podcast ·

2017/07/29

The biggest problem with article writing is the exhaustion factor. It's write, delete, write, delete and the endless cycle goes on. So how do you go about article writing? Can you really write articles and not get exhausted? In this series you get to see how I went from getting really frustrated, to writing 800 word articles and then 4000 word articles. What's the secret to such an enormous output? And how do you do it without getting exhausted? Let's find out how spacing the writing and the timer

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45:39

Rerun- The Talent Journey and How to Get There

The Three Month Vacation Podcast ·

2017/07/22

Why do others seem more talented than we are? Is talent innate? Is it just practice? Or is there something else. Incredibly the key to talent is in the way you define talent. Change the definition and you see it in a whole new light. In Part 1 of this episode on talent, you'll see how mere definitions change the way you see the world of talent (and how it can get you talented faster than before).

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25:57

ReRun - How To Deal With Envy In Business

The Three Month Vacation Podcast ·

2017/07/15

Envy isn't something we talk about, or even to admit to openly. And yet it's the one thing that all of us feel. We feel that others are going places and doing more than us. We even feel we need their spot and somehow that spot belongs to us. So how do we overcome this intense envy before it kills us? Find out how even the superstars of the world have to deal with envy. Yes, even people who seemingly have unimaginable wealth and success.

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40:19

ReRun- How To Make the Leap from a Job into...

The Three Month Vacation Podcast ·

2017/07/08

The leap may seem physical, but it's mostly mental. In your head you don't know if it's the right time to jump into being an entrepreneur. What about the mortgage, the family and the bills? And how do you deal with the fear? How do you stay steadfast to your vision? And what about focus? These are the questions that spin in your head over and over again. This episode isn't an answer to your question. No one can answer the questions, but you. However, it helps you understand how to keep true to your

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30:14

ReRun - How To Name Your Information Product

The Three Month Vacation Podcast ·

2017/07/01

Trying to come up with a suitable name for your book or info-product seems like a nightmare. What if you're wrong? What if the name isn't well received? However, there's a way to make your book really stand out. And guess what? It's not the title that matters. It's the sub-title. Find out why we've been tackling things the wrong way and how to get a superb name for your book or information product/course before the day is done.

en

26:19

ReRun - Why Kicking Angels Help Create Momentum in...

The Three Month Vacation Podcast ·

2017/06/24

Most of us know of the concept of the "guardian angel". They come into our lives and they take care of us. The "kicking angel" is quite different. The angel shows up just to push us over the edge and then he/she disappears from our lives. How do we know when we're being kicked? And what "kicks" do we pay attention to and what do we ignore?

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29:34

Info-product Creation Part 2: Double Your Sales With...

The Three Month Vacation Podcast ·

2017/06/17

Can you really double your sales of a product you've created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? In this episode we look at info-products as we'd look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and why you don't have to keep crazily searching for newer clients all the time. Read it online: Double Your Sales With Versions and Satellite Products -----------------

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33:11

Info-product Creation Part 1: When to Leave The...

The Three Month Vacation Podcast ·

2017/06/11

When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you're getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in another phase. So when do you include the client? And when do you leave her out? Let's find out in this two part series on info-product creation. Read online: Info-product

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33:23

How to Make Your Uniqueness Stick In The Client's...

The Three Month Vacation Podcast ·

2017/06/03

When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there's little point in doing any testing at all. In this episode you'll find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a permanent part of your client's brain. In this episode Sean talks about Step 1: You have to consistently get the word out. Step 2: You have to state the

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35:53

How To Quickly Create Your Uniqueness

The Three Month Vacation Podcast ·

2017/05/27

How do you position your products and services? Finding your uniqueness is incredibly difficult, yet some companies do it consistently well. How do you learn from their ability to position their products and services? Also, do you really need a uniqueness for every business product and service? The answer is “yes” and this episode will reveal why that's the case. ============ In this episode Sean talks about Part 1: How do you go about finding uniqueness for your business/product/service? Part 2: Do

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35:37

How Giveaways Increase Sales of InfoProducts

The Three Month Vacation Podcast ·

2017/05/20

Information product sales don't always increase with promotions alone Often they increase by giving away content that you could easily sell. But shouldn't you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Find out in this episode on giving as a strategy. ---------------- In this episode Sean talks about Part 1: Small value giveawayPart 2: Big value giveaway Part 3: How to structure the giveaway and how often Click to read

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27:21

How To Achieve A Lot (Even As You Switch Tasks All Day)

The Three Month Vacation Podcast ·

2017/05/12

How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss? Read online: https://www.psychotactics.com/high-productivity/ =============== I was asked in e-mail: I am curious to know, since you do so many tasks in a day, how do you deal with context switching? I can do a task for 60 minutes, but doing something different immediately, requires some time for the brain

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31:43

Validating Your Idea: How To Beat Analysis-Paralysis

The Three Month Vacation Podcast ·

2017/05/03

Even if you have the best business idea in the world, analysis-paralysis can stop you in your tracks You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn't get you very far, does it? Even famous people like Leonardo da Vinci and Michelangelo would get stuck in this mode, just like you. But they still went on to create great art. So how do you create great “art” as well? Find out and beat the analysis-paralysis once and

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37:59

How To Validate Your Idea (And Overcome Self-Doubt) -...

The Three Month Vacation Podcast ·

2017/04/29

How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series is about the validation of your business ideas. We will explore what is important when you’re about to embark on a new business idea. ------------- In this episode Sean talks about Part 1: How to

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30:29

Why Success Is Hindered By The Lack of the Tolerance...

The Three Month Vacation Podcast ·

2017/04/22

How does tolerance play a role in small business? It might not seem like tolerance is the root for success, but if you dig deeper, you'll find that small businesses struggle without the core concepts of tolerance. So how does tolerance play a part in something like a successful artwork, or music, or the next product or course you produce? Let's find out in this podcast. ------------- In this episode Sean talks about Part 1: The Tolerance for Success and Failure Part 2: The Tolerance to Learn Part 3:

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32:40

How to increase energy (even in the midst of chaos)

The Three Month Vacation Podcast ·

2017/04/15

"I wasted too much time getting angry". So said world-famous tennis champion, John McEnroe. McEnroe and arch-rival, Jimmy Connors had similar temperaments on the court. Both were easily provoked. Yet both of them managed to get to the No.1 ranking in the world for many years consecutively. Yet McEnroe was gone from the tennis scene by the age of 34. Connors, on the other hand, was still around at the highest level, even at the age of 40. So what happened? ============= In this episode Sean talks

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39:41

When Things Went Wrong at Psychotactics (And What We...

The Three Month Vacation Podcast ·

2017/04/08

In a small business, strategy and tactics often go wrong. Yet all you hear about is success, success and how someone made it big. This episode is about some bad judgment calls and also about plain pomposity. It's taught us to be better marketers and better people. ============ In this episode Sean talks about Story No.1—The Internet Marketing Conference Fiasco of 2003 Story No.2—A Mess In Wellington: Why Extreme Personalisation is Not A Good Idea Summary: How our minus two learning has helped us To

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