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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

54:47

Mistakes Smart Web Designers Make That Can Kill SEO

Webcology ·

2016/09/29

Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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52:27

On-Page SEO Tips and Tricks with Jon Henshaw

Webcology ·

2016/09/22

Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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52:16

Google Penguin Launch Announcement Imminent

Webcology ·

2016/09/15

More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics. Thom

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48:11

Long March of the Google Penguin

Webcology ·

2016/09/08

Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here. Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again])Plus, the demise of ClickZ/SES, Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboardsSupport this podcast at —

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47:45

SpaceX Test Mishap Sets Back Facebook’s African...

Webcology ·

2016/09/01

SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns. Pokemon Gone and the Lifespan of Fads as Washington Post did an interesting piece on the life of fads today. Pokemon Go has faded faster than virtually every other Internet game (Farmville, candycrush, etc...) in

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52:31

Google Cracking Down on Interstitials on Mobile Pages.

Webcology ·

2016/08/25

Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January.Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.• Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that

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49:18

Moz Layoffs, Gawkers Googbye, and the NSA hacked

Webcology ·

2016/08/18

Moz LayoffsThe search marketing world was stunned late yesterday with the announcement Moz is laying off 28% of its staff in a move to become profitable. Moz CEO Sarah Bird made an emotional blog post yesterday titled, “Moz is Doubling Down on Search” outlining a renewed focus on core SEO related products in the Moz Toolbox such as rank tracking, keyword research, local search listings, duplicate management, onpage items, web crawl, and links analysis. Left unmentioned in her post was the community

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40:36

Marissa Mayer and her Future with Yahoo

Webcology ·

2016/08/17

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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40:36

4 Daily Habits of Successful SEOs

Webcology ·

2016/08/11

4 daily habits of successful SEOs1 – Read the News2 - Review all analytics tools to figure out what is and isn’t working 3 – Take hands-on action.4 – Constant skills upgrading requires constant tinkeringPlus, Arianna Huffington stepping down from HuffPost. Huffington said the new health and wellness company she is launching, Thrive Global, demands her full-time attention. Thrive will start in November.Links still Crucial, as explained by Jason deMers in Search Engine Land; Google Brain teamtaking

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51:07

Google Giveth and Google Taketh Away?

Webcology ·

2016/08/04

Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on canonical URL; AMP in general SEPS; AMP pages no longer need structured data to be valid in Google

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52:32

Marissa Mayer and her Future with Yahoo

Webcology ·

2016/07/28

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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52:34

Machine Learning and Trying to Predict Google Rankings

Webcology ·

2016/07/21

Machine Learning and Trying to Predict Google Rankings as Jim Hedger and Dave Davies speak with JR Oaks, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, "An experiment in trying to predict Google Rankings" Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy &

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49:03

WME Training Founder David Ogletree on AdWords, PPC...

Webcology ·

2016/07/14

Air BnB taking housing stock out of communities; Pokemon Go – Pokemongo • WTF? Marketing boom for small businesses with lures or gyms; Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable.. Pop-ups asPrimary Content? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads in new and improved ways. Plus, Jim Hedger and Dave Davies speak with WME Training founder David Ogletree to talk about AdWords,PPC, SEO and his

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51:29

SEO: As Dirty As Ever?

Webcology ·

2016/07/07

Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recentSearch Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still

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55:15

Google Keyword Planner Restricted?

Webcology ·

2016/06/30

Big Change to Keyword Planner: Google Restricts Access to Those With AdWords Accounts as reports say reports that Google has turned off access to those that use the tool without also being an active advertiser with a currently active campaign. Plus, Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; Plus, AMP is Not Currently a Ranking Factor as Gary Illyes, Webmaster Trends Analyst at Google, opened up SEJ Summit Chicago with a twenty-minute presentation about

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51:22

Gaining Demographic Data In Relation to Facebook and...

Webcology ·

2016/06/23

Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . In his Conversion Conference 2016 presentation, “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes. Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion

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50:46

Why Would Microsoft Buy LinkedIn?

Webcology ·

2016/06/16

Why Would Microsoft Buy LinkedIn? Google search analytics report adds the ability to compare queries. Google just made a key AI investment in Europe, tax investigations be damned. Super polite grandma's Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile. Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted. Vanity Keyword TLD Domain Names Do Not Get Ranking BoostSupport this podcast at —

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53:48

Importance of Infographics with Brian Wallace

Webcology ·

2016/06/09

Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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53:35

Facebook Looking For a SEO; Google Separate Mobile...

Webcology ·

2016/06/02

Facebook looking for a SEO; Life is just a fantasy or perhaps just a sim ; Elon Musk: There's a 'one in billions' chance our reality is not a simulation Google still working on separate mobile search index; Next Mobile Friendly Update Includes Page Speed; Coming in Months; You can probably ignore scraper sites links but, if you’re battling low quality links, don’t ignore them...says Gary Ilys at Google Dance JapanSupport this podcast at —

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54:50

Bill Hartzer and the Move to Advice Local

Webcology ·

2016/05/26

Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move. "I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look forward to helping companies, from small businesses to large enterprise organizations, become more visible

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827 results

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