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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

01:07:48

Episode 115: 2022 Higher Ed Marketing Predictions,...

Higher Ed Pulse ·

2022/01/06

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions:What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop? What’s an underrated higher ed marketing trend that you think more people should be focused on? What marketing channel will rise the most in importance for higher

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00:47:59

Chat's What (S)he Said Episode 3: 9 Ways To Level Up...

Higher Ed Pulse ·

2021/12/28

On this episode of Chat’s What (S)he Said, join Zach and Nicole for an epic ideastorm on how to level up your website game to optimize the user experience. From quick hacks like A/B testing top ranking blog posts, to more labor-intensive solutions like creating a majors and minors recommendation engine based on known data of your visitors, there’s something for everyone in this high-energy, fast-paced episode.Learn more about this episode in our show notes. - - - -Connect With Our Co-Hosts:Mallory

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00:51:17

Episode 114: She Designed for Brands Like The Weather...

Higher Ed Pulse ·

2021/12/16

On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg. After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation, Kathleen decided to try something new — and that something new was stepping into her first higher ed marketing role at the University of Lynchburg just about a year ago. Tune in to hear the story behind how Kathleen decided to

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01:18:24

Signals #6: Here’s How to Reach Us on Social Media —...

Higher Ed Pulse ·

2021/12/15

On this episode of Signals, Zach sits down with Hannah Donahue and Kemal Warouw, who are senior marketing students at the University of New Hampshire that have both secured jobs at HubSpot after graduation.Zach has interviewed more than a hundred marketers and admissions professionals over the last year about how to attract Gen Z, but this is the first podcast where he interviews not one, but TWO real-life Gen-Zers.In addition to their studies, Hannah and Kemal lead Voice Z Digital, which is a

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00:50:30

Signals #5: How to Plan, Start, Grow and Maintain an...

Higher Ed Pulse ·

2021/12/15

On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed. Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content. Furthermore, Joe outlines the creative framework he uses to brainstorm and create new

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01:26:08

Signals #4: What Actually Influences Students on...

Higher Ed Pulse ·

2021/12/15

On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing. This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.In the second part of the show, Zach interviews Callie Goodwin from Columbia

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01:05:02

Episode 113: She Left Her Job as AVP of Enrollment to...

Higher Ed Pulse ·

2021/12/09

On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses on parent and family communication and engagement to help universities impact enrollment, student success, retention, and annual giving. In March of 2009, Erin became an admissions counselor at The Parson’s School of Design, which is a part of The New School in New York City. Over the course of a decade, Erin worked her way up to the role of Associate

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00:55:11

Episode 112: How Predictive Analytics Works for...

Higher Ed Pulse ·

2021/12/02

On this week’s episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics to discuss how predictive analytics helps higher ed marketers and admissions professionals make smarter decisions on how to spend their time, energy, and money. Most enrollment marketers are at least somewhat familiar with predictive analytics as it relates to deciding which names to buy for a student search campaign, but there is so much more to predictive. Discover how schools are using

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00:51:11

Chat's What (S)he Said Episode 2: How to Connect...

Higher Ed Pulse ·

2021/11/30

One of the biggest challenges for higher ed marketers is to personalize their communications at scale. No, not just use or personalization tokens, but actually communicate to prospects where, when, and how they wish to be engaged. On this episode of Chat’s What (S)he Said, Zach and Nicole break down several frameworks for communications segmentation and discuss when and where to use email, texting, chatbots, and video SMS within your overarching comm flow. As always, you can expect decent

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00:42:05

Episode 111: Candid Thoughts on My Career in Higher...

Higher Ed Pulse ·

2021/11/18

On this week’s episode of The Enrollify Podcast, we feature the first episode in Enrollify’s mini series on “My Career in Higher Education.” Janice Cheng-McConnell is the Assistant Director of Graduate Enrollment Communications at Syracuse University. Janice started working in higher ed as a fry cook in the dining hall of her alma mater, Binghamton University. Since then, she has worked at state schools, community colleges, and larger private schools, and as such, has a diverse perspective on how

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01:04:33

Signals #1: Where Do High School Students Really...

Higher Ed Pulse ·

2021/11/17

Higher ed marketers, like all marketers, are in the market for attention. And yet interestingly enough, there is often a huge chasm between where schools spend their media budgets and where current high school students spend their time. On the pilot episode of Signals, Matt Diteljan, Co-Founder and CEO of Glacier, and our own Zach Busekrus from Enrollify, sit down for an educational conversation about where high school students actually spend their time online.The duo offer creative ideas for how to

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00:48:05

Signals #2: A Breakdown of the Ads that High School...

Higher Ed Pulse ·

2021/11/17

It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ad recall than millennials, but are also quicker to recognize and skip ads than older generations. On this episode of Signals, Zach and Matt break down helpful frameworks for how to create digital ads that capture and keep the attention of high school students. Join the duo for a walkthrough and creative riff on what does and doesn’t work on Instagram,

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00:59:53

Signals #3: How to Design a Student Recruitment...

Higher Ed Pulse ·

2021/11/17

On this episode of Signals, Zach and Matt are joined by TikTok influencer, Paige Pinder, to discuss how to build, manage, and grow your school’s TikTok account. Paige shares detailed insight into what does and doesn’t work on the platform, who should be (and shouldn’t be) creating content on your TikTok account, and how to increase your chances of going viral. Stream a fun dialogue filled with campaign ideas, expert tips and tricks, and examples of the colleges and universities that are early

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00:38:02

Episode 110: Innovation is Turning Colleges Into Tech...

Higher Ed Pulse ·

2021/11/11

On this week’s episode of The Enrollify Podcast, we feature a recent conversation between Eric Stoller and Cliff Holekamp that was originally published on the In Your Element podcast — a sister show to The Enrollify Podcast. This fast-paced dialogue drops listeners into a compelling conversation about higher education. In Your Element asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education.Cliff Holekamp is the Cofounder &

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00:55:47

Episode 109: How to Empower Graduate Admissions...

Higher Ed Pulse ·

2021/11/04

Historically, colleges and universities across the country have thought about graduate student recruitment as second in importance to the traditional undergraduate student population. As such, graduate enrollment management teams tend to be under-resourced when it comes to time, money, and talent. But tides could be shifting as fewer students are going to college and as schools across the country are still recovering from losing significant revenue due to the pandemic. In this episode of The

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00:48:55

Fanatical Fridays Episode 48: What Admissions Teams...

Higher Ed Pulse ·

2021/10/29

Stream a dynamic conversation between Mickey and Zach on how enrollment managers can rethink their approach to virtual student recruitment in tandem with a more traditional approach. The duo unpacks how to create content that builds trust throughout a student’s journey from prospect to deposit and how to optimize communications that align with how students find, navigate, and digest information. Also — walk away with tips and tricks for how to make your school’s Error 404 page more dynamic! Learn

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00:53:03

Chat's What (S)he Said Episode 1: How To Talk to Gen Z

Higher Ed Pulse ·

2021/10/28

On the pilot episode of Chat’s What (S)he Said, Nicole and Zach take a deep dive into the should do’s and please don’ts of how to have productive recruitment conversations with Gen Z. Zach shares a couple of stories of how his siblings (Gen Z-ers) navigate, consume, and share information, and Nicole offers several frameworks for how admissions counselors and higher ed marketers can think about attracting, engaging, and delighting prospective students in a way that not only stands out, but helps to

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00:32:22

Fanatical Fridays Episode 47: What Admissions Teams...

Higher Ed Pulse ·

2021/10/22

On this week’s episode of Fanatical Fridays, Zach and Mickey pontificate about what the future of prospect engagement and the admissions team will look like at colleges and universities across the country. The duo discusses the power of two way engagement and what it means for how enrollment teams operate both strategically and functionally.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Co-Hosts:Mallory

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00:21:05

Episode 108: How The Future of Graduate School Should...

Higher Ed Pulse ·

2021/10/21

There are a lot of opinions out there about what the future of higher education should look like, but what do students actually think? After speaking with undergraduate students from across New England about what the future might have in store for collegiate education, Zach sat down with Julia Wheeler, a graduate student at Roger Williams University, to brainstorm what the future of graduate education should look like.Discover Julia’s thoughts on how schools can better prepare students for graduate

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00:46:29

Episode 107: How to Diversify and Personalize Your...

Higher Ed Pulse ·

2021/10/14

Virtual recruitment events are here to stay — even as traditional, in-person events return to most college campuses. On this week’s episode of The Enrollify Podcast, Zach sits down with Paige Steffy, a Customer Success Manager at Unibuddy, to discuss what the future holds for digital events. They discuss ideas for how to approach event marketing in unique and differentiated ways, how to structure and title your events to stand out in a sea of virtual offerings, and what enrollment marketers can

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