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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

35:00

Episode 38 - How to be Really Productive with Grace...

The Extraordinary Business Book Club ·

2016/12/05

I'm fed up with saying, 'I haven't got enough time. I want to have a different conversation about time.' Grace Marshall was naturally disorganised, but also incurably impatient. She therefore decided the only way to make sure she was able to develop her business while raising a young family was to get really, really good at managing her time more effectively. She got so good at it that she became the first female Productivity Ninja with Think Productive and has written two books on the subject. As

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34:36

Episode 37 - Personal branding with Robin Waite

The Extraordinary Business Book Club ·

2016/11/28

Robin Waite was a web designer who got increasingly frustrated with clients who only thought about websites. He understood, although they didn't, that your website is only part of your online strategy and your personal brand. Online Business Startup was written out of frustration, but the result was the transformation of Rob's own personal brand. This is also a masterclass in how to write a book at speed: despite having a new baby and a full-time job, Rob managed to dictate, transcribe and edit

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36:50

Episode 36: The Membership Economy with Robbie...

The Extraordinary Business Book Club ·

2016/11/21

In business today it's personal. Across every sector, businesses are shifting their emphasis from the transaction to the relationship, from simple communication to community. Membership, says Robbie Kellman Baxter, is a transformational trend. In this episode we talk about the implications of that trend, but we also explore Robbie's own approach to writing her book The Membership Economy - how she discovered the power of writing as a problem-solving tool and how she used the research period to

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36:40

Episode 35: Don't Make Me Think with Steve Krug

The Extraordinary Business Book Club ·

2016/11/14

Steve Krug tells it like it is. 'People don't read nearly as much of [your book] as you think.' Painful though it is, much of writing is actually editing: reworking sentences, cutting out fluff, converting long paragraphs to bullet-points, so that you get your point across. Steve used all these tricks and more when the wrote the bible of usability experts - Don't Make Me Think. He wanted it to be readable in a two-hour plane journey, because that's about how long his target reader would be able to

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37:11

Episode 34 - The Writing Habit with Rebecca Evans

The Extraordinary Business Book Club ·

2016/11/07

"What separates the successful writers from those who 'kind of want to' write," Bec Evans realised during her time working at a writers' centre, isn't talent or even the original idea, important though they are. "What made them successful was their persistence, building that writing habit, and, fundamentally, finishing their projects." And so she developed WriteTrack, 'Fitbit for writers', a clever way of using technology to hold yourself accountable for your writing progress. In this podcast she

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34:54

Episode 33 - The Footbath of Academia with Andy Cope

The Extraordinary Business Book Club ·

2016/10/31

You know those business book authors who tell you, 'Dip in and out, read this book any way you choose'? Andy Cope, author of The Little Book of Emotional Intelligence, is not one of them. "I specifically set this book out so it starts easy, and then it gets a little bit stodgy in the middle, and then it knocks your socks off at the end... It's like going to the swimming baths. You get your bathers on, and then you go out, first of all, you step through the chlorinated little bath, where your feet

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33:15

Episode 32 - The Creator's Code with Amy Wilkinson

The Extraordinary Business Book Club ·

2016/10/24

Amy Wilkinson pulls off an extraordinary feat with The Creator's Code: she interviewed 200 top entrepreneurs to discover what had made them successful, then rigorously distilled down her findings into 6 universal skills - the Code. The research, on 'the biggest data set currently in the entrepreneurship world on high-scale or high-impact entrepreneurs', took 5 years. The 300 pages of the book were distilled down from 10,000 pages of transcripts. As you'd expect from someone who lectures at

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41:08

Episode 31 - Hustle with Patrick Vlaskovits

The Extraordinary Business Book Club ·

2016/10/17

When Patrick Vlaskovits told his dad he was writing a book called Hustle, his father was baffled: 'Why would you want to write a book about stealing?' And that's part of the interesting thing about this book - it's about giving things a name, or in this case taking back a name, giving shape and weight to things we know but perhaps haven't articulated to ourselves. It's full of phrases that hit home, such as 'cycle of suck', 'mediocrity of meh'. Patrick argues that this is a key duty of the writer in

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38:56

Episode 30 - The Best Bits

The Extraordinary Business Book Club ·

2016/10/10

New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 21-29, including: Seth Godin on blogging and what writing means to him Joanna Penn on dealing with the 'saggy middle' when you're writing a book Tony Crabbe on how he finally wrote the book after five years of talking about it Giles Colborne on writing as a dialogue with the reader Barbara Grey on why reading

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43:52

Episode 29 - Live This Book with Tom Chatfield

The Extraordinary Business Book Club ·

2016/10/03

We spend our lives just one click away from the answer to any question, with instant access to entertainment, education, distraction, connection to the hive mind. Our digital culture makes so much possible, but what's the cost to us? In this episode Tom Chatfield explores the nature of attention and creativity, how print books engage us differently and why that matters. Write This Book is a beautiful, tactile experiment in interactivity and physicality, because as Tom says, 'We need things to have

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48:01

Episode 28 - Blogging with Seth Godin

The Extraordinary Business Book Club ·

2016/09/26

Seth Godin is my hero. Whenever I need an example of a clean, authentic, punchy writing style, he's the one I turn to. When I'm talking about interesting new publishing models, he's my go-to guy. It took me quite a while to work up the courage to invite him onto the show. While I still hadn't asked him, he hadn't said no, right? Yet when I did finally find the nerve to send the invitation, inviting him to talk about blogging, books, and business, he replied within seconds. 'I'd be thrilled..

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32:56

Episode 27 - Ubernomics with Barbara Gray

The Extraordinary Business Book Club ·

2016/09/19

When Barbara Gray thought about pulling together the research she'd done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing. 'The publishing model is broken, Barb,' they told her. 'Sorry.' She did have a chat with an agent, but realised that if she took that route the book wouldn't see the light of day until 2018, by which time it would be ludicrously out of date. So instead she took

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34:01

Episode 26 - Simplicity with Giles Colborn

The Extraordinary Business Book Club ·

2016/09/12

Giles Colborn is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different: 'You have to have a number of things very clear in your mind. You have to understand, at a very deep level, what it is you want to say. You have to understand who your audience is, and you have to appreciate the way in which the writing is likely to land with them. The temptation as an author, or as a designer, is to try and pack

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32:59

Episode 25 - Million Dollar Women by Julia Pimsleur

The Extraordinary Business Book Club ·

2016/09/05

Julia Pimsleur was angry. The statistics on women's business success - only 4% of venture capital goes to women-run businesses, and only 3% of all women entrepreneurs ever reach $1m in revenue - appalled her and she thought someone should do something about this. It was something of a shock to realise it was going to be her. I said to my assistant at the time, "I really want to go out and get the word out that there's this problem that needs to be addressed. Can you please research, for me, how I

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33:29

Episode 24 - Communicating complex ideas with Tony...

The Extraordinary Business Book Club ·

2016/08/29

As a psychologist, Tony Crabbe was fascinated by our habitual response to the question, 'How are you?' 'Busy.' Every conversation and every observation of human behaviour seemed to point to a constant sense of overwhelm, and he saw it in his own life too. 'I had this growing gnawing sense that I was failing to be the dad I wanted to be, failing to have the impact in the career I wanted because of this busy-ness. As a good psychologist, I went to do research and I thought "What can I learn from

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37:59

Episode 23 - The Author Mindset with Joanna Penn

The Extraordinary Business Book Club ·

2016/08/22

A landmark episode this, with one of my all-time podcasting/writing heroes, Joanna Penn, who started her The Creative Penn podcast before the term was even invented. Her new book The Successful Author Mindset brilliantly demystifies the process of writing, and in this episode she shares how she's overcome her own demons of fear and self-doubt - demons that are shared by every writer, but which feel so uniquely our own. She gives some great tips for pushing through the resistance, especially the

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33:10

Episode 22: The New Rules of Publishing with John Bond

The Extraordinary Business Book Club ·

2016/08/15

In this week's episode I chat to John Bond, former MD of Press Books at HarperCollins and founder of Whitefox, which provides publishing services to authors and publishers, about how publishing has changed over the last few years, where it's going, and what that means for authors. 'Writers are getting more impatient and more entrepreneurial... they no longer find it acceptable that there's a process that traditionally involved finding a publisher, maybe via an agent, and that a year to 18 months

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26:03

Episode 21 - Virtual Leadership with Penny Pullan

The Extraordinary Business Book Club ·

2016/08/08

This week's guest is Dr Penny Pullan, author of Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams, and one of the winners of my recent 10-day Business Book Proposal Challenge! Penny describes how she fell first into the world of virtual working and then into writing books about it, and shares some great tips for fellow extroverts who (like me) wilt at the thought of sitting alone in front of a screen for hours.

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39:12

Episode 20 - The Best Bits

The Extraordinary Business Book Club ·

2016/08/01

The Extraordinary Business Book Club is 20 episodes old! To celebrate, this is a 'best bits' compilation, with some of my personal favourite clips from the interviews so far. From structure with Michael Bhaskar and Karen Williams, through the marketing funnel with Bryony Thomas, lean authorpreneurship with Brant Cooper, and metaphor with Michael Neill, to the story of what happened to Natalie Reynold's first draft, which still makes me feel slightly sick. If you're new to the Club, this is a GREAT

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30:44

Episode 19 - Ghostwriting with Ginny Carter

The Extraordinary Business Book Club ·

2016/07/25

In this week's episode I'm joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the 'bestseller' label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting.

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