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PODCAST

Freelance to Founder

Freelance to Founder is a call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. The podcast is hosted by Preston Lee, a former freelancer who has started, built, and even sold successful businesses of his own. Preston is joined nearly every weekday by other expert founders, freelancers, and entrepreneurs to help you take your solo business to the next level. You can submit your questions at FreelanceToFounder.com/ask If you enjoy content from

business entrepreneurship

All Episodes

65:47

Will you sink or swim?

Freelance to Founder ·

2022/01/27

On today’s show: what would you do if you suddenly had to start making full-time money from your business tomorrow? In this episode, that’s a question we pose during our coaching call with Kate—a very talented motion graphics designer living in Orange County California. Kate has been building her business on the side of her day job and she’s ready to make some serious progress toward working full-time. It’s time to sink or swim. But she’s bogged down with so many questions, it can be hard to know

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50:07

Hate “Networking”? Do this.

Freelance to Founder ·

2022/01/20

On today’s show: do you keep hearing how important networking is, but you really just don’t enjoy it? In this episode, we chat with Morgan, a freelancer from Chicago. Morgan can see the potential in networking with local clients, but can’t quite figure out how to enjoy it. So, Clay and I start brainstorming a few fun and exciting ways she can leverage her unique talents to network with local business owners and potential clients. Stick around for this fun brainstorming session starting right after

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60:33

Client Referrals: Dangerous or Powerful?

Freelance to Founder ·

2022/01/13

On today’s show: if you get most of your clients from referrals, is that a good thing? Or is your business at risk of failing? You’re about to hear a coaching call with Dwaynia who’s calling in from Alabama in the USA. Dwaynia has a great writing business going. She’s working with clients she loves and has a small team to support her. But, Dwaynia literally lies awake at night worried about not having a client generation system in place to bring in predictable new work. Her annual goals are

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65:57

The Power of Automation

Freelance to Founder ·

2022/01/06

On today’s “best of” episode which originally aired in Oct 2020, Preston has a one-on-one conversation with James Rose. James is a total rockstar when it comes to automating tasks in your business. In fact, as you’ll hear by the end of this conversation, in order to accomplish everything James automates in his business, he’d have to hire a full-time employee. Instead, he leverages affordable tech and brilliant workflows to save money and get more done. If you find yourself bogged down, short on

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45:36

Powerful Lead Generation Strategy for 2022

Freelance to Founder ·

2021/12/30

On today’s show, it’s Clay’s birthday, so he has the day off, but I have a great conversation with Yash who built an agency from 2 people to over 55 employees in just a few years. Now, Yash is building a tool called ClientJoy—helping thousands of freelancers and agency-builders take control of their client management and processes. Today, Yash outlines in exact detail one way you can build a high-converting lead-generation machine to ensure you always have clients coming your way. You won’t want

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55:04

Scaling without Sacrificing Personality

Freelance to Founder ·

2021/12/23

On today’s episode, we have a coaching call with Eva—a branding expert from Portugal. Eva has gained some nice traction on Instagram and delivers her clients a highly customized service when it comes to her entire on-boarding process. But her attention to detail and propensity for perfectionism could lead to burnout as she tries to scale. So today, we explore how to scale your business without losing your personal connection with clients. Support our sponsors so we can keep airing new

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62:23

Our Mega Productivity Episode

Freelance to Founder ·

2021/12/16

Today is our mega-productivity episode. It’s nearly an hour of our best tips, tricks, tools, and advice for getting more done and making more money with less time and effort. That’s the dream right: keep growing your business without working yourself to death. And in today’s show, that’s exactly what you’ll get. It all starts right after this message from our sponsors. Support our sponsors so we can keep airing new episodes: ButcherBox: Get our meat delivered, for free, right to your

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58:18

To Retire Early, Hire These People

Freelance to Founder ·

2021/12/09

On today’s show, we chat with Carey from PodcastFastTrack.com where his business has taken off over the years. Carey is a bit further along in life than many of our guests and is contemplating retirement. But instead of just selling his business, he wonders: can he just hire the right people to keep the business running smoothly and send him a paycheck each month? The answer is “yes” and by the end of the show, Carey admits he wished he’d considered this question much earlier in his career. Lucky

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52:35

Spend Money to Make Money?

Freelance to Founder ·

2021/12/02

On today’s show, our guest skipped out, so Clay and I hit record to discuss something we see a lot of business builders get wrong: marketing budgets. You know that phrase, “you’ve got to spend money to make money”? Well, you might have thought: "that’s not necessarily true. I get referrals for free." But you DO have to spend money in order to predictably SCALE your business. So how can you know exactly how much to spend on marketing efforts next year? Today, we’ll walk you through a simple formula

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62:46

Charge Like a Founder—Not an Employee

Freelance to Founder ·

2021/11/25

Today we have a coaching call with Joseph, a digital nomad working in Mexico. Joseph is building his Wordpress development company on the side of his day job with dreams of becoming a full-time entrepreneur. But there’s one major thing standing in Joseph’s way. As you’ll hear him explain during the show, Joseph is charging what he calls “employee” prices which just doesn’t give him enough cashflow to scale. Clay and I are up to the challenge as we spend the full second half of the episode tackling

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56:24

When You're Too Busy to Scale

Freelance to Founder ·

2021/11/18

On today’s episode, we have a great conversation with Will Gibbons—a product rendering guru who works with huge brands like Pelaton, 3M, Vizio and more. After a year of working for himself, Will is facing perhaps one of the best problems you can ask for as a freelancer: He’s got too many client requests coming in and too much work that needs done. So in this episode, Clay and I walk him through a few hiring, scaling, and management tips to help him go from freelancer to agency without losing control

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52:31

Crushing it with Cold Outreach

Freelance to Founder ·

2021/11/11

On today’s episode, we have a coaching call with Mohcine who’s building a facebook ads business from Morrocco. Mohcine has had some great success getting jobs on Upwork, but he’s ready to diversify his marketing and has decided to go with cold outreach for starters. Clay and I give Mohcine enough great advice to fill 3 pages with notes about cold pitching to grow your business. ATTENTION: We Need YOU! We're currently casting new guests for our upcoming season and we want to feature your business

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53:22

If We Had to Start Over from Scratch...

Freelance to Founder ·

2021/11/04

Today, I (Preston) got a text from Clay. "I just let my entire team go." It took me completely by surprise, but also got me thinking about what it would take to start all over. On today’s episode, Clay and I answer the question: “what would we do differently if we had to start freelancing from scratch today?” We think you'll be pleasantly surprised by some of what we share. Have a listen. ATTENTION: We Need YOU! We're currently casting new guests for our upcoming season and we want to feature your

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54:30

Getting Clients to Trust Your Team

Freelance to Founder ·

2021/10/28

On today’s show, we’re joined by Chad who’s working on building his agency in Utah, USA. Chad works with clients all over the world. They hire him because they like and trust him. But now, Chad is beginning to hire some freelancers to help get the work done in his business and he's wondering: how can I get my clients to trust my team? Building trust in your team can help take some work off your shoulders and free you up to continue growing your business. But transferring trust can be fragile and

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66:22

Filling Your Lead Generation Gap

Freelance to Founder ·

2021/10/21

On today’s show, we chat with Kendrick who is building a video production agency in Atlanta, Georgia, USA. Kendrick’s a talented videographer with a highly-skilled team, but he’s feeling stuck when it comes to building a process to generate new business on a regular business. Kendrick and his former partner went their separate ways recently, leaving Kendrick without someone to handle all the business development full-time. So Clay and I walk him through a few options for filling in the lead

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58:08

The Power of Personal Brand

Freelance to Founder ·

2021/10/14

On today’s episode, we have a coaching call with Denise, a freelancer from South Carolina, USA. Denise works in higher education and is happy with the way her freelance business is going. But after finding some early success in e-learning thanks to Covid and other factors, Denis is ready to branch out and grow other segments of her business. Throughout the call, we keep coming back to two critical themes: the importance of building your brand and the power of opportunity costs. If you want to build

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50:49

A Flood of Questions (Can We Keep Up?)

Freelance to Founder ·

2021/10/07

On today’s show, our guest Nouman slams us with more questions than any guest before and we do our best to deliver some good answers. Nouman has quickly grown his agency from 3 partners to over 20 employees in just a couple years. But most of Nouman’s clients still come from Upwork or Fiverr and he’s unsure how to break into more legitimate, bigger clients—particularly in countries where cultures are so different. We talk about how to hire the right people, how to overcome cultural barriers, where

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51:02

Are High-Ticket Clients Enough?

Freelance to Founder ·

2021/09/30

On today’s show, we have a conversation with Rachel Cooke who designs high-ticket training experiences for massive clients. Rachel’s business is doing well. She’s happy with the amount of money she’s making and where her business is headed. But she doesn’t necessarily like the fluctuation in revenue and not knowing exactly how much she’ll make in the coming months or years. So Clay and I walk her through a few ideas including how to diversify her product offering in a way that might bring in some

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24:41

Should Managers Code?—Introducing 'Compiler', an...

Freelance to Founder ·

2021/09/28

To listen to more episodes or subscribe to Compiler, click here. Technology can be bold. But it can also be complicated. Compiler breaks down the big questions about tech and the tech industry in this new original podcast. On today's bonus episode, I share with you a brand new podcast called 'Compiler', an original podcast from Red Hat. Becoming a manager can be a triumphant milestone of working life. It’s often a recognition of leadership and, in the tech industry, technical skill. Many argue those

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42:05

The Freedom of Being "Out of the Loop"

Freelance to Founder ·

2021/09/23

Looping yourself out of every aspect of your business can be a bit terrifying. But it's also incredibly liberating. Hear why on today's show. On today’s show, I talk with Joe Babi who’s building his own SEO agency. Not long ago, Joe found himself overworked and missing out on important life events. That’s when he realized he HAD to make a change. So over the last year or two, Joe has scaled his agency in a way that loops him out of his business more and more. Being okay with being "out of the loop"

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