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PODCAST

Social Geek

Social Geek Radio

412557 Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.

business marketing

All Episodes

00:03:00

Franchise Dictionary Magazine: Facebook Tips for...

Social Geek ·

2021/05/01

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2021. Text version

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00:40:00

Healthcare and Franchising Leadership with Shelly Sun

Social Geek ·

2021/04/30

Shelly Sun is the Founder and CEO of BrightStar Care and the former Chair of the International Franchise Association. In the past year, she’s been a leader the healthcare space providing PPE, helping to get industry professionals vaccinated, and still directing Franchising’s direction for the coming years. Shout out today to David Barr, John Rotche, and more. Thanks to Social Joey, Franchise Payments Network, Suttle-Straus, and Scorpion!

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00:07:00

Franchise News Podcast 4.28.2021

Social Geek ·

2021/04/28

The Franchise News Podcast for Wednesday, April 28, 2021 In the news this week: The Small Business Administration Panera Bread, Chris Correnti BrightStar Care, Shelly Sun Stellar Brands, Gary Findley Taco John's Barry Westrum Zaxby's, Joel Bulger FranConnect, Keith Gerson Club Pilates, Caitlin Tvrdik Sanvello, Aly Raisman Little Caesars, Jeremy Vitaro, Glen McIntosh Goldfish Swim School, Mike Skitzki 9Round Franchising, Jarrod Brooks The Franchise

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00:20:00

Fashion, Digital Marketing, and Personal Power with...

Social Geek ·

2021/04/27

Helga Andersen is the founder of Danish Reveal, a digital platform for the fashion space with the mission of unlocking the personal power of the women of today. "Fashion is so much more than clothes; it’s personal power." Helga shares her story of leaving the pharmaceutical industry to become an entrepreneur. She also shares advice for women who are thinking of making a move, including defining your value proposition, discovering what you can contribute and why, and learning from

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00:12:00

Facebook Franchise Tip of the Week: iOS Changes

Social Geek ·

2021/04/26

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Today is D-Day for Facebook on Apple devices! Apple is officially changing everything today, with some ads getting shut off and many Pixels dropping their reporting data. Facebook has shared with Mike a list of things to watch out for including: Interest sizes and audience sizes greatly changing todayCampaign results are now

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00:55:00

Women's Franchise Committee Podcast: Shannon Wilburn

Social Geek ·

2021/04/24

Shannon Wilburn, CFE, is the Co-founder and CEO of Just Between Friends Franchise Systems, Inc., North America’s leading pop-up children’s and maternity consignment sale. Just Between Friends has 150+ franchises in 32 states. Each franchise hosts two or more seasonal sales a year in their community. JBF was founded on the idea that everyone deserves to feel good about providing well for their families. JBF was named to Forbes “Top Ten Franchises in America” for 3 years in a row and has been named in

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00:26:00

Interior Marketing with Pam Ross and Derrick Ableman

Social Geek ·

2021/04/23

Today we’re talking about marketing and branding inside a franchise location with Pamela Ross, Senior Manager of New School Openings at School of Rock and Derrick Ableman, Marketing Manager of Northeast Color. How do the colors, textures, and decor create the right vibes and brand consistency? How did the pandemic change the interior designs? And, what does it mean to be Environmental Marketers? Thanks to Franchise Payments Network, POLN8, AnswerConnect, and Scorpion!

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00:07:00

Franchise News Podcast 4.21.2021

Social Geek ·

2021/04/21

The Franchise News Podcast for Wednesday, April 21, 2021. In the news this week: The PRO Act Domino's, Dennis Maloney Nuro Scorpion, Daniel Street Mikel Chertudi, Raj Ramanan, Azim Nagree Duck Donuts, Russ DiGilio Lapels Dry Cleaning Martinizing Dry Cleaning Assisted Living Locators, Angela Olea Franchise Business Review, Michelle Rowan FOCUS Brands, Guillermo Cremer, Joe Guith Jack in the Box, Dustin Thompson Zaxby's, Brenda Trickey Hilton, Colette, Baruth Christian Brothers

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00:17:00

Restaurant Tech Trends with Stephen Gladney and...

Social Geek ·

2021/04/20

Ordering food from restaurants via apps has gone through a revolution in the past year. Stephen Gladney (the Sales Nerd) and Justin Barber (the Tech Nerd), co-founders of a fantastic new technology called OrderNerd join us today to share trends on third party delivery, ghost kitchens, and consumer data. Thanks to Northeast Color, iPost, and Oneupweb

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00:25:00

MasterMind Minutes with Gary Occhiogrosso and Eric...

Social Geek ·

2021/04/19

MasterMind Minutes with Gary Occhiogrosso Today’s guest: Eric Gagnon, Co-Founder and President of We Sell Restaurants Today’s question: What should buyers look for when purchasing an existing business?

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00:20:00

Service Brand Trends with Kevin Wilson

Social Geek ·

2021/04/16

Kevin Wilson is the CEO of Buzz Franchise Brands which includes the Pool Scouts, Home Clean Heroes, and British Swim School. Kevin shares trends he’s seeing for home service brands, business opportunities for corporate refugees this year, and what it means to be Amazon-proof. Thanks to Social Joey, Citrin-Cooperman, and Scorpion!

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00:20:00

Email Marketing Trends with Andrew Kordek

Social Geek ·

2021/04/09

Today we're taking another look at e-mail marketing with industry veteran Andrew Kordek of iPost. Andrew geeks outs about e-mail challenges and trends including unique content, segmentation, and dealing with fragmentation for local franchisees. Be sure to catch the Social Joey crew May 7 - 8 at Franchise Expo Nashville with MFV Expositions! Thanks to Scorpion, and Suttle-Straus.

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00:07:00

Franchise News Podcast 4.7.2021

Social Geek ·

2021/04/07

The Franchise News Podcast for Wednesday, April 7, 2021 In the news this week: Chick-fil-A, Dan Cathy Pizza Hut, Nicolas Burquier Firehouse Subs, Don Fox Moran Family of Brands, Pete Baldine Turbo Tint, Greg Goodman Xponential Fitness, Anthony Geisler Jersey Mike's Subs, Peter Cancro Pizza Hut, Lynne Broad Zaxby's, Mike Nettles Potbelly, Scott Swayne Floyd's 99 Barbershop, Phil Horvath MRI Network, Emily Phair Connect Agency, Jason Jacquot Sport Clips Haircuts, Edward Logan Robert

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00:21:00

MasterMind Minutes with Gary Occhiogrosso and Mickie...

Social Geek ·

2021/04/05

MasterMind Minutes with Gary Occhiogrosso Today’s guest: Mickie Kennedy, Founder of eReleases Today’s question: Why Use Press Releases for Your Business?

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00:14:00

IFA Marketing Workshop Preview with Kristen Pechacek...

Social Geek ·

2021/04/02

Kristen Pechacek is the Chief Growth Officer at MassageLuxe and joins Jack for a preview of a valuable upcoming event for all Marketing Pros in the Franchise space. The International Franchise Association is hosting a Marketing Workshop on April 27th at 2pm EDT. We will gather as a group for some networking, then break into smaller workgroups to discuss our challenges and share solutions in the areas of: * Optimizing Digital Marketing to Generate Consumer Interest, Foot Traffic, and Revenue *

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00:04:00

Franchise Dictionary Magazine: Senior Care and...

Social Geek ·

2021/04/01

This is the Audio version Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2021. Here's the text version: https://franchisedictionarymagazine.com

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00:07:00

Franchise News Podcast 3.31.2021

Social Geek ·

2021/03/31

The Franchise News Podcast for Wednesday, March 31, 2021. In the news this week: President Joe Biden The International Franchise Association Propelled Brands, Catherine Monson FASTSIGNS, NerdsToGo Yum! Brands, Tictuk, Clay Johnson Saladworks, WoWorks The Simple Greek, Kelly Roddy Marcus Lemonis, The Profit Orangetheory Fitness, Ellen Latham Texas Roadhouse, Jerry Morgan Self Esteem Brands, Kaley Rohlinger Volofit, Kory Angelin Jabz, Erin Seaboyer Church's Chicken, Gregg Gallagher,

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00:14:00

Facebook Franchise Tip of the Week: Using Facebook...

Social Geek ·

2021/03/29

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable

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00:17:00

Local News, Marketing, and Franchising: Michael Shapiro

Social Geek ·

2021/03/26

Today we’re speaking with Michael Shapiro, founder and CEO of TapInto. Michael is in the center of where local news + marketing + franchising meet. TapInto is a local media network with 85 franchise locations that fills the void left by the lack of local news outlets and provides marketing opportunities for other small businesses. Thanks to Northeast Color, Suttle-Straus, and Scorpion.

en

00:24:00

Smart Eyewear with Harrison Gross

Social Geek ·

2021/03/23

Today’s guest is Harrison Gross, CEO of Smart Eyewear company, Lucyd! Harrison chats about this emerging category, the rise of Audio Branding, and the power of audio for SMBs & Franchises. Thanks to Social Joey, iPost, Oneupweb, and Northeast Color.

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