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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

03:05

How Should I Use Fixed Costs When Setting My Prices?

Product Chats Podcast ·

2016/06/30

Should your prices change as your costs change? Pragmatic Marketing Instructor Mark Stiving shares the shocking truth about fixed costs and their relationship to pricing.

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28:46

Beta Testing 101

Product Chats Podcast ·

2016/06/23

Find out what’s involved in running a solid beta test from Emily Hossellman, director of marketing at Centercode. You’ll learn how to recruit the right testers to ensure that they reflect your target market. You’ll also learn about the importance of thanking testers for the significant role they play in improving your product. And finally, you’ll learn about the most common mistakes people make when they set up their first beta test, and how to avoid them. Discover what your market really wants and

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48:57

On Being a Pragmatic Marketing Instructor

Product Chats Podcast ·

2016/06/16

Join Pragmatic Marketing instructors Mark Stiving, Stacey Weber and Paul Young as they share their experiences and discuss the career paths they followed that led them to become instructors. Find out what makes them passionate about teaching, and the joy they experience when they have an impact on businesses and the lives of their students. Mark, Stacy and Paul also reminisce about some of their favorite travel memories and describe what it’s like to be on the road constantly. As they share their

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25:10

Creating a Compelling Product Roadmap

Product Chats Podcast ·

2016/06/09

Discover solutions to the top challenges of creating efficient product roadmaps from Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams. Jim shares tips and techniques for communicating an effective product strategy through your roadmap and the best way to plan and prioritize product features. He also discusses how to create a simple roadmap that can be easily changed and widely communicated across your organization, including how to make a

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26:25

Kill the Zombies

Product Chats Podcast ·

2016/06/02

Do some customers still use an old product that you want to get rid of? Have you ever wondered how much money you’re losing by keeping that product around? Join Pragmatic Marketing instructor Mark Stiving and VP of product management at CDK Global, Dave Nash, as they discuss how to kill that rarely used, costly "zombie" product that slows down your business. Dave also discusses the best approaches for encouraging customers to happily migrate from the old product to the new one. You’ll learn to

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24:35

Empower Your Sales Team to Sell at Your Price

Product Chats Podcast ·

2016/05/27

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews Reed Holden, the author of several pricing books and Pragmatic Marketer article, Make Salespeople the Champions of Your Pricing Strategy. Reed discusses how you can create a strategy to solve market problems by using services to differentiate your product and get the upper hand on your competition. Does your sales team have too much authority in offering discounts? Do they really know how valuable your product is and how it

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26:26

Pricing Power

Product Chats Podcast ·

2016/05/19

To do pricing well, you have to create innovative products and understand how valuable those products are to others. Join Pragmatic Marketing instructor and pricing expert, Mark Stiving, along with pricing consultant and former CEO of Ardex, Stephan Liozu, as they discuss how to establish a solid foundation for your organization to improve pricing power. You’ll learn how to properly organize pricing teams and assign roles and responsibilities to the right resources. Listen to find out how. For

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34:36

Setting the Best Price for Your Product

Product Chats Podcast ·

2016/05/12

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product. Ward also discusses the importance of establishing the most profitable business model – Would your customers be willing to pay for a subscription with frequent updates to your product, or will you increase

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23:43

Art of Value

Product Chats Podcast ·

2016/05/05

Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. Learn how Kirk discovered the value of pricing, and how his pricing strategy led to dramatic growth in his own business as well as the businesses of others in his role as a passionate pricing consultant. Kirk also discusses the importance of ignoring the costs and focusing on what your customers see in your product to determine how much they are willing to

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03:48

Using Measurement to Influence Decisions

Product Chats Podcast ·

2016/04/28

It’s important to bring facts to the table to understand the performance of your product and what’s happening in your market segment. In this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three questions he always asks to effectively measure product success. He also discusses some common—and highly effective—measurements to optimize product performance. Learn how to sift through a mountain of data to discover metrics that are meaningful to your business in the latest issue

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26:21

Key Results from the 16th Annual Pragmatic Marketing...

Product Chats Podcast ·

2016/04/21

Our very own VP of marketing, Rebecca Kalogeris, shares some impressive nuggets she uncovered from of our 16th Annual Pragmatic Marketing Product Management and Marketing Survey. Rebecca also discusses how the data compares to previous surveys and possible trends we may see from future surveys. Click here to view and share these survey results!

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38:30

Follow-Up Questions to Falling in Love with Your...

Product Chats Podcast ·

2016/04/14

Once again, we welcome back Johnathan Lucky to answer even more follow-up questions from viewers of our very popular webinar Falling in Love with Your Personas. If you haven’t listened to Part I of this podcast, click here. Read Johnathan’s article, Personas: The Journey, featured in Pragmatic Marketer.

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31:37

Follow-Up Questions to Falling in Love with Your...

Product Chats Podcast ·

2016/04/11

In this week's podcast, we welcome back product management and marketing professional Johnathan Lucky to answer questions from viewers of February's outstanding webinar Falling in Love with Your Personas. For even more insight on understanding and using personas, watch for Part II on 4/14. Read Johnathan’s article, Personas: The Journey, featured in Pragmatic Marketer.

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17:01

The 30 Day Launch Plan – Week 4

Product Chats Podcast ·

2016/03/31

Join Pragmatic Marketing instructor Dave Daniels for the final episode in his four-part series about creating a simple, 30-day plan to improve product launches. In this episode, Dave discusses six points to consider when evaluating market segments, and how to identify the best one for your organization. He also shares ways to use internal and external resources to execute your launch plans quickly while continuing to optimize revenue. Listen Now! Check out the rest of the series: The 30 Day Launch

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26:26

The 30 Day Launch Plan – Week 3

Product Chats Podcast ·

2016/03/17

Join Pragmatic Marketing instructor Dave Daniels for week 3 of his simple, 30-day plan for improving product launches. In the third episode of his four-part series, Dave discusses how to identify the gaps in marketing assets in order to provide the tools your buyers need on their journey to purchase your product. He also shares even more details from week two about organizing cross-functional teams to assess the best approach to communicating with your market. Listen Now! Check out the rest of the

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24:15

The 30 Day Launch Plan – Week 2

Product Chats Podcast ·

2016/03/10

Join Pragmatic Marketing instructor Dave Daniels as he discusses his simple, 30-day plan for improving product launches. Dave identifies the key elements necessary for creating a successful launch plan and tips for avoiding the common pitfalls of launch failures. In the second episode of his four-part series, Dave discusses how to fully understand your buyer personas, and ensure that you convey a compelling message that will resonate with them. He also shares best practices for organizing

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23:59

The 30 Day Launch Plan – Week 1

Product Chats Podcast ·

2016/03/03

Pragmatic Institute instructor, Dave Daniels, has developed a simple, 30-day plan to help you improve your launches by identifying the key elements necessary for creating a successful launch plan and avoiding the common pitfalls of launch failures. In this first part of the series, Dave discusses how to create internal launch goals and focus your efforts on key market segments. Listen now! Check out the rest of the series: The 30 Day Launch Plan Part 2 The 30 Day Launch Plan Part 3 The 30 Day

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31:36

Internal Partners: Understanding Sales Personas

Product Chats Podcast ·

2016/02/25

Join Greg Alexander, CEO of Sales Benchmark Index, as he identifies the key personas in an internal B2B sales environment, and learn how to leverage these personas to build a more successful sales strategy. To subscribe to the SBI magazine, and get the latest on business news and thought leadership, create your MySBI account here.

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33:45

How to Optimize Usability Test Interviews

Product Chats Podcast ·

2016/02/18

Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up. Want even more information? Order Peter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for Pragmatic Marketing community members, you just pay shipping) or read Peter’s article, Reduce the

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26:45

Follow Up Questions to Aligning Your Product and...

Product Chats Podcast ·

2016/02/12

CEO of Sales Benchmark Index, Greg Alexander is welcomed back to answer several questions from viewers of last month's lively webinar, Aligning Your Product and Sales Teams for Success. Watch the webinar here. Register for a MySBI account to get the latest on business news and thought leadership here. Stay tuned for another podcast with Greg Alexander on Feb 25th!

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