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PODCAST

Digital Marketing Today

<p>How to do it, who is doing what and how to succeed in the wild world of digital marketing. Every day we scour the world for the best stories on Digital Marketing. Tune in each week day to get new ideas and techniques.</p>

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All Episodes

4:57

Combating Ad Fraud and Embracing AI: The New Era of...

Digital Marketing Today ·

2024/06/18

Podcast Description: Digital Marketing TodayJoin the experts on Digital Marketing Today, as they delve into the latest trends and innovations shaping the digital marketing world. Each episode unpacks new strategies, technologies, and insights that are dominating the digital landscape.Recent Episode: Innovations and Challenges in Digital MarketingThis episode of Digital Marketing Today journeys through significant innovations and pertinent challenges currently impacting digital marketing. From...

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4:21

Mastering Local SEO and Innovative Advertising for...

Digital Marketing Today ·

2024/06/17

Digital Marketing Today: Innovations and Techniques for the Modern MarketWelcome to the latest episode of Digital Marketing Today, where we zero in on the latest trends and essential tactics that are shaping the landscape of digital marketing. In this episode, we delve into the power of Google Business Profiles (GBP) and its pivotal role in optimizing local SEO specifically for the legal sector.Our discussion begins with a comprehensive look at how correct categorization in GBP is not just a ...

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4:05

Mastering Niche Markets: Innovations in Digital...

Digital Marketing Today ·

2024/06/16

Podcast Episode DescriptionDigital Marketing Today: Leveraging Industry-Specific Strategies for Enhanced Online PresenceIn this captivating episode of Digital Marketing Today, join our hosts as they explore groundbreaking digital marketing techniques that are propelling niche industries to new heights. Dive deep into the world of tailored strategies with our first case study, a pioneering partnership between 1SEO Digital Agency and the Tree Care Industry Association (TCIA).Discover how this c...

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3:26

Unlocking the Power of Mobile Marketing: Geofencing,...

Digital Marketing Today ·

2024/06/13

Podcast Description for "Digital Marketing Today"Welcome to the latest episode of Digital Marketing Today, where we delve into the emerging frontier of mobile marketing in the digital ad realm. Discover how the pervasive nature of smartphones and tablets is revolutionizing the way marketers connect with consumers. Our focus in this episode zeroes in on the power of location-based advertising, particularly geofencing, and its effectiveness in elevating consumer engagement by leveraging proximi...

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5:37

Exploring Immersive Advertising in the Metaverse with...

Digital Marketing Today ·

2024/06/12

Podcast Description: Digital Marketing Today - Episode: Welcome To The 3D WebDigital Marketing Today: "Welcome To The 3D Web"Episode Summary: Dive into the future of digital marketing with “Welcome To The 3D Web”, the latest episode of Digital Marketing Today. This episode features an in-depth look at Super League Entertainment, a pioneer in immersive advertising within popular digital environments such as Roblox, Minecraft, and Fortnite.What You'll Learn: The burgeoning scope of immersive a...

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3:33

Exploring the Cutting-Edge of Digital Marketing:...

Digital Marketing Today ·

2024/06/11

Welcome to "Digital Marketing Today"In our latest episode, we dive deep into the forefront of digital marketing innovations and techniques. This discussion is essential for anyone keen on staying ahead in the rapidly evolving sector of digital marketing.What's Inside This Episode: CommerceNow 2024: A spotlight on this groundbreaking conference that showcases the latest in SEO, conversion optimization, and customer retention. Discover why these elements are becoming increasingly pivotal for c...

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4:42

Revolutionizing Engagement: Innovations in Digital...

Digital Marketing Today ·

2024/06/10

Digital Marketing Today: The Latest Innovations and StrategiesWelcome to the latest episode of Digital Marketing Today, the go-to podcast for marketers and business professionals seeking cutting-edge insights into the rapidly evolving digital marketing landscape. This episode delves into the significant changes and innovations post-pandemic, and the indispensable role of a robust digital presence in today’s marketing strategies.Main Discussion Points: Content Marketing Evolution: Explore the...

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3:58

Revolutionizing Retail: COSTCO's Digital Marketing...

Digital Marketing Today ·

2024/06/09

Welcome to the Latest Episode of Digital Marketing TodayIn this insightful episode, we unravel the dynamic world of digital marketing, where technological innovation and strategic creativity converge to redefine brand success. As we dive into the nuances of the digital landscape, we emphasize the crucial transition from traditional advertising methods to cutting-edge digital approaches that are pivotal for any brand's online presence and growth.This episode shines a spotlight on how consumer ...

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4:04

LinkedIn Innovates and Legal Battles Loom: Navigating...

Digital Marketing Today ·

2024/06/06

Welcome to "Digital Marketing Today"Stay ahead of the curve with the "Digital Marketing Today" podcast, your essential guide to understanding the fast-paced world of digital marketing. Each episode dives into the latest news, techniques, and innovations that are shaping the industry. Our recent episode offers expert analysis and discussions on several critical developments that could impact your digital marketing strategies.Episode Highlights: LinkedIn's New B2B Advertising Features: Discove...

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4:21

Unlocking New Frontiers: Innovations in Digital...

Digital Marketing Today ·

2024/06/05

Podcast Episode Description: Digital Marketing Today - Innovations and InsightsWelcome to the latest episode of Digital Marketing Today, where we dive into the cutting-edge strategies and partnerships that are defining the future of digital marketing. This week, our focus is on both innovative marketing techniques and significant developments in digital ad spending across various sectors. Here’s what to expect: Targeted Ads at EV Charging Stations: Learn about JOLT's new mobile video and r...

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4:17

Revolutionizing Engagement: Mastering Ads, Live...

Digital Marketing Today ·

2024/06/04

Digital Marketing Today: Innovations & Impactful StrategiesWelcome to this latest episode of Digital Marketing Today, where we dive into the exciting world of digital marketing innovations and their transformative effects on today's businesses.Episode Highlights: Boomcycle's Google Ads Mastery: Discover how Boomcycle Digital Marketing harnesses Google Ads to achieve a stunning 35% increase in conversion rates and a 27% decrease in cost per conversion, while also seeing impressions skyroc...

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2:43

Revolutionizing the Digital Space: Privacy Strategies...

Digital Marketing Today ·

2024/06/03

Welcome to Digital Marketing TodayExplore the future of digital marketing with us in this action-packed episode of Digital Marketing Today, where we dive into the most significant and revolutionary partnerships and innovations shaping the digital landscape.In This Episode: Privacy-Centric Advertising Solutions: Discover the pioneering partnership between Seven Network and AdFixus. We examine how they are developing cutting-edge, privacy-focused advertising strategies that cater to modern nee...

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3:50

Unlocking the Future of Marketing: Audio Ads and SEO...

Digital Marketing Today ·

2024/06/02

Podcast Description for Digital Marketing TodayWelcome to Digital Marketing Today, the essential podcast for all things digital marketing. In our latest episode, we dive into some of the most cutting-edge developments in the industry, focusing on innovations and leaks that are shaping the future of how we market online.Episode Highlights: Audio-Based Advertising: Discover why audio advertising is becoming a powerful tool in the digital marketing arsenal. We discuss recent findings from resea...

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5:09

Maximizing the First Three Seconds: Innovations and...

Digital Marketing Today ·

2024/05/30

Podcast Episode Description: Digital Marketing TodayDigital Marketing Today: Rapid Engagement and Strategic InnovationsWelcome to another intriguing episode of Digital Marketing Today, where we dive deep into the latest advancements and strategies that are reshaping the landscape of digital marketing. Today, we spotlight the essential role of the initial three seconds in engaging customers on digital platforms and discuss strategic innovations that are setting the pace for future marketing ta...

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5:46

Revolutionizing Digital Experiences: Mergers, Tools,...

Digital Marketing Today ·

2024/05/29

Digital Marketing Today: Innovative Strategies ExploredWelcome to "Digital Marketing Today"!In our latest episode, we delve into groundbreaking strategies in digital marketing reshaping various industries. Join us as we uncover how company mergers, evolving technologies, and regulatory changes are influencing marketing landscapes.What's in this episode? Eurostar's Digital First Initiative: Discover how the Eurostar Group's merger with Thalys and their subsequent 'Delta' digital transformatio...

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3:39

Breaking New Ground: International Expansion, Agency...

Digital Marketing Today ·

2024/05/28

Digital Marketing Today: Innovations and UpdatesDescriptionWelcome to Digital Marketing Today, a podcast dedicated to keeping you on the frontier of the digital marketing landscape. Focusing on new techniques and significant innovations, our latest segment covers up-to-date insights into the evolving digital marketing sector.Episode Highlights International Expansion in DOOH: We delve into Vistar Media's latest strategic partnership with ChinaDOOH. This exciting expansion into mainland Chi...

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3:24

Revolutionizing Marketing: The Power of AI in...

Digital Marketing Today ·

2024/05/27

Digital Marketing Today: Harnessing AI InnovationsWelcome to this captivating episode of Digital Marketing Today, where we delve into the cutting-edge world of generative AI and its transformative impact on digital marketing strategies. With insightful discussions centered around the latest findings and real-world applications, this segment is essential for anyone interested in the forefront of marketing innovation.AI Transforming Creative StrategiesToday's conversation includes an in-depth a...

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3:12

Empowering Marketers with AI: New Tools and...

Digital Marketing Today ·

2024/05/26

Welcome to Digital Marketing Today: Revolutionizing the Industry with AIIn our latest episode of Digital Marketing Today, we dive into the most exciting advancements shaping the future of digital marketing. From cutting-edge AI platforms to strategic shifts in marketing approaches, our discussion provides invaluable insights that are vital for anyone looking to stay ahead in the rapidly evolving digital space.Feature Highlight: LaunchAds.ai by Launch CartLearn about LaunchAds.ai by Launch Car...

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3:14

Mastering Banner Design: Strategies for Engagement...

Digital Marketing Today ·

2024/05/23

Welcome to Digital Marketing TodayOn this episode of Digital Marketing Today, dive deep into the world of banner design and learn how it profoundly impacts digital marketing outcomes. Discover the art of crafting banners that not only capture attention but also drive engagement and conversion.Episode Highlights: Understanding Your Audience: We start with a fundamental principle – the importance of knowing your audience. Learn how to analyze and utilize demographic and behavior data to tailor...

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5:45

Unlocking Adobe's Innovations and Navigating New...

Digital Marketing Today ·

2024/05/22

Podcast Description for "Digital Marketing Today"Welcome to Digital Marketing Today, where we delve deep into the latest trends and innovations in the realm of digital marketing. In today's episode, we're exploring some groundbreaking developments that are shaping the future of digital marketing strategies.1. Unpacking Adobe's Express for EnterpriseWe kick off this segment by examining Adobe’s new Express for Enterprise platform. This innovative solution is designed specifically for enterpris...

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