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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

19:07

Do You Own a Business or Did You Buy a Job?

optYOUmize ·

2023/08/10

When we start a business, we think about the freedom we'll have by being our own boss. The reality, though, is we often work more and make less and all of our time is consumed by it, at least in the beginning. If you're spending most of your time on the operations of your business, you're actually trading time for money which is really just a job. If your business can run daily operations without you and still be profitable, you have a business. There's a very simple way to tell where you are

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20:38

4 Leadership Rules That Will Make You a Better...

optYOUmize ·

2023/08/09

As entrepreneurs and business owners, we are all leaders. Whether we lead people or just visions and strategies, we are responsible for making it happen. Because we are so passionate, sometimes we assume that that alone is enough to make it work. These 4 leadership rules will help you start and keep growing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:22

Simplify Your Business in a Complex Changing World

optYOUmize ·

2023/08/09

The speed of the world and business increasing, and it's easy to get overloaded with ideas, content, and new technologies. That can make it difficult to know what strategies and tactics to use and which trends to focus on and which to ignore. But if we think of business in its simplest form, we can cut through the noise and clarify what we need to do to make sure we thrive. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:04

Life Is Unfair. What Are YOU Going To Do About It?

optYOUmize ·

2023/08/04

We can't control who are parents are or the situation we're born into. But that has a major impact on how easy or hard our roads in life and careers are. But here's the thing... we all get a certain amount of time to do what we will with our lives. So it doesn't matter where we come from, all that matters is what we do. What will YOU do? --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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20:01

5 Simple Tweaks To Get Your Marketing Emails Inboxed

optYOUmize ·

2023/08/02

Our marketing emails may never see the inbox of our subscribers, even if we're doing everything right. And because we can send emails daily, if we can double our clicks, we can double our sales and income not just one time but every single day. So getting marketing emails inboxed should be a top priority because it has a major impact on our income. Here are 5 tweaks to make sure your emails get seen by your subscribers. --- Send in a voice message:

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19:52

How To Maximize Your Email Marketing Opens and Clicks

optYOUmize ·

2023/08/01

Email marketing can be among the most profitable digital marketing methods you can use. But if you don't do it right, your messages can get trapped in SPAM, or worse your entire account can get shut down. My own email has been a consistent, reliable source of affiliate income for years until recently when it got shut down suddenly. I struggled to get it back up and running, and I was able to eventually optimize it to get better results than I had before. Here's how to maximize your opens and

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22:14

5 Steps To Outsource and Freelance Anything

optYOUmize ·

2023/07/31

Outsourcing is the fastest way to grow and scale a business IF it's done right. Unfortunately, many people make mistakes and then give up thinking it won't work for them. Here's a simple 5-step process for how to do outsourcing the right way. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:40

Is the Affiliate Marketing Model Right For Your...

optYOUmize ·

2023/07/28

Affiliate marketing as a promotion method for your products and services has a lot of benefits. You have no upfront promotion costs, loyal affiliates will promote every product or service you offer, and you can tap into networks of affiliates that are already in place and waiting for you. But affiliate marketing has its drawbacks too. It takes time to develop relationships, only products and services with certain characteristics are suited for it, and the potential for scaling sales is limited. So

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19:07

The 5-Step Process To Solve ANY Problem in Your Business

optYOUmize ·

2023/07/27

Whatever business we have or industry we're in, the one thing we can be sure of is we will experience gut-wrenching problems from time to time. It's normal to feel anxiety, fear, and panic, but it's important to have a strategy to get past that and overcome the issue. I had an unexpected, major problem in my business, and it led me to create a 5-step approach that will help solve any challenge. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:45

4 Ways To Add Recurring Revenue To Any Business

optYOUmize ·

2023/07/26

Recurring revenue is like the goose that lays golden eggs, because sales flow in every month without extra promotion. But how do we set it up and how do we keep customers paying month after month? Here are 4 ways to add recurring revenue to your business, regardless of your product, service, or industry. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:34

5 Free Ways To Grow Your Sales FAST

optYOUmize ·

2023/07/25

When we think about growing sales, we usually think about more advertising and promotion to get more prospects and customers. But there are ways to generate more revenue without spending more, with just a few simple tweaks to your sales process. These can be adapted to online or offline sales. Any one method can help, but the combined effect is exponential. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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18:44

Movie Grandma's Quote Perfectly Nails the Life of an...

optYOUmize ·

2023/07/24

Life, art, and business are always intersecting at strange and random moments and places. Recently I was reminded of a movie I saw years ago and I remembered a quote from it that always stuck with me. In the movie, it had nothing to do with business or entrepreneurship, but reflecting about it now I think it sums up being an entrepreneur perfectly. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:52

Is Speed or Quality More Important in Business?

optYOUmize ·

2023/07/21

As business owners, we're always pressed to get things done quickly, but we need high quality also to win in a competitive marketplace. So what do we do? --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:16

Why You Should Drop Everything and Build a Personal...

optYOUmize ·

2023/07/20

The business world today is moving faster than ever, and it's constantly evolving. So what worked yesterday may not work today, and what works today may not work tomorrow. There is clear evidence of this in the recent explosion of artificial intelligence (AI) alone, with its potential to wipe out entire careers. So what do we do? The answer is to build a personal brand. When you have a following, those people care about your message and will make the jump to a different platform or

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18:44

The Big Lie About Being an Entrepreneur

optYOUmize ·

2023/07/19

When we think of entrepreneurs, we think about visionaries and people who have done things that change they way we live. But not every entrepreneur and business owner sets out to change the world. Some just want to do what they love and make a difference to their customers. Embrace it, do what you love, and do it to the best of your ability. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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18:33

Too Many Browser Tabs Open? Problem Solved.

optYOUmize ·

2023/07/18

OK I admit it. My web browsers are overstuffed with too many open tabs. Chrome, Safari, Opera, Firefox, Edge, whatever. No matter how hard I try to keep my Internet browser organized with just a few open tabs, I always find too many sites or webpages I want to revisit. Then my browser would get cluttered, run too slowly, and start crashing. Finally, I found a solution. This is so clever and cool I had to share it with you. Now it's easy to stay fully organized and still keep all the tabs

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19:29

Success Hacking: How To Achieve Whatever You Want in...

optYOUmize ·

2023/07/17

We all have goals and things we want out of life, yet some people are more successful in making them a reality. The simple 3-step success hacking formula is the easiest and most direct path from where you are to where you want to be, and it's proof that this is the greatest time in history to achieve anything, --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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19:44

The 3 Traits That Predict Your Success as a Digital...

optYOUmize ·

2023/07/14

There are a lot of important traits to be a successful entrepreneur, but three stand out as predictors of success in digital marketing. When you have these traits, you're set up to successfully navigate the constant change in the industry. Without them, regardless of your current situation, you will struggle to maintain success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

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18:57

The Business Idiot That Taught Me a Lesson I'll Never...

optYOUmize ·

2023/07/13

Sometimes the lessons we learn come from the strangest people and places. One of the most powerful traits we can develop as entrepreneurs is looking at everything from a perspective of understanding. It helps us grow both personally and professionally, and at times can be profound. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

en

18:59

The 3-Letter Word That Will Transform Your Business...

optYOUmize ·

2023/07/12

Steve Jobs, one of the most successful entrepreneurs in history, said a simple 3-letter word was the start of his amazing success. Many people never think about it, and even fewer ever do it yet its power can be transformative in both your business and your life. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message

en

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