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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:26:11

Bright Spots Amid Chaos - eCommerce Leadership in the...

Future Commerce ·

2020/03/27

We point out some bright spots in the wake of COVID-19 and offer up our help to businesses needing to obtain grants from the SBA at this time. Future Commerce is offering assistance to SMB eCommerce businesses who need help applying for Small Business Administration Disaster Recovery loans. Drop us a line at hello@futurecommerce.fm and we'll do our best to get you the right resources. Links: 1909 West Palm Beach: weare1909.org SBA Disaster Recovery Loan Process: Resource portal here Future Commerce

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00:45:35

Uncharted Territory: Amazon and COVID-19 (feat. Kiri...

Future Commerce ·

2020/03/20

Phillip and Brian sit down with Kiri Masters to talk about how the ongoing Covid-19 pandemic is affecting the world of DTC. Main Takeaways: Kiri Masters, the Founder of Bobsled Marketing and author of Amazon for CMOs, joins Briand and Phillp in this week's episode. How is eCommerce being affected by Amazon restrictions on nonessential products? The world has entered an unprecedented period of social distancing, and brands are dealing with this in different ways. Brands are stepping up in

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01:04:30

Make the Data Come Alive: Vision 2020 Retrospective...

Future Commerce ·

2020/03/13

Main Takeaways: Phillip and Brian are joined today by research guru, Rachel Swanson, founder of Method + Mode which gives bespoke insights for brand growth. First, Brain and Phillip give a COVID-19 update. The trio review Rachel’s work on Future Commerce’s Vision 2020 Report and reflect on the process of the research and give their own insights to the findings. Rachel makes data come alive and creates a story from the data she gathers. The three discuss the cyclical nature of retail and how DTC

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00:01:55

The Future is What You Make of It. Shape Your Future.

Future Commerce ·

2020/03/12

Hey, Phillip from Future Commerce here. I'm so glad you're listening. I want to tell you a little bit about what makes future commerce so special and different than every other e-commerce podcast on the market today. The first thing is that we believe that commerce connects people. This is all about people. Commerce is what brings people of disparate backgrounds and races and creeds together. No matter what you believe or who you are or where you come from. If I have something you need, or you have

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00:56:00

The DTC Echo Chamber, feat. Ingrid Cordy, Guest Host

Future Commerce ·

2020/03/06

Main Takeaways: Brian and Phillip are joined in today's episode by guest host extraordinaire, Ingrid Cordy, the Vice President of Global E-Commerce and Consumer Experience at e.l.f. Cosmetics. The direct to consumer industry is taking a shift towards profitability, and significant changes are happening to accompany it. Why are smaller companies expected to innovate and scale entire categories? Larger and more established brands are no longer the most relevant in the spaces that they helped

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00:39:27

[Step by Step] Where Does Data Fit Into My Tech...

Future Commerce ·

2020/02/28

Main Takeaways: In the final episode of this season of Step by Step, Brian and Phillip are joined by Dan Nephew, the Director of System Operations at Lovepop. Lovepop offers robust customization options for its products and needs a rich tech stack to manage the fulfillment of such unique orders. How can you best use data to inform your business decisions and what technology can aid in your decision making? There is no single, silver-bullet application that will handle all your tech requirements, so

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00:48:33

[Step by Step] What Happens After the Buy Button?...

Future Commerce ·

2020/02/27

Main Takeaways: Grant Van Kirk, the Head of Finance at ROKA, joins Brian and Phillip in this episode of Step by Step. A single, all-encompassing tech solution is not always the best choice for your business and diversifying your tech stack can minimize integration demands. How do you decide when it is time to add a piece of software to your tech stack? Fulfillment expectations are higher than ever, but streamlining your operations can meet these demands and boost customer lifetime value. The ROKA

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00:38:47

[Step by Step] What Role Does a Tech Stack Play in...

Future Commerce ·

2020/02/26

Main Takeaways: Brian and Phillip are joined in this episode of Step by Step by Alida Sholl, the Director of Operations at Rep Fitness. Rep has tackled the unique challenges of setting up a warehouse for larger than average products and has perfected processes to handle these items. What are some tools that your brand can leverage to better your customers' post-purchase experience? Arming your customers with knowledge and guiding them through the purchase process not only builds their trust of your

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00:38:48

How Do I Acquire New Customers? feat. Andy Zuro,...

Future Commerce ·

2020/02/25

Main Takeaways: Brian and Phillip are joined in today's episode by Andy Zuro, the President at ZLINE Kitchen and Bath. ZLINE has grown over the years to be a brand focused on innovation and providing customers with unique products that they cannot get anywhere else. With so many channels available today in which to acquire and convert customers, how do you know where to focus your efforts to get the most substantial returns? How do you decide what tools to add to your technology stack? What is

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00:47:09

[Step by Step] How Do I Build an eCommerce Tech...

Future Commerce ·

2020/02/24

In the first episode of Season 2 of Step by Step, Scott Hill, SVP of Product at Brightpearl is on the show to talk about Brightpearl, the technology ecosystem, and how this season of Step by Step is going to teach our audience how to build an eCommerce Tech Stack! Main Takeaways: Scott Hill, the SVP of Product at Brightpearl, joins Phillip and Brian in this episode of Step by Step. What are some of the topics that will be covered in this season of Step By Step? Brightpearl empowers retailers by

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00:45:25

Buy Better: Empowering Customers to Know the Impact...

Future Commerce ·

2020/02/20

Main Takeaways: Brian and Phillip are joined in today's episode by Sandra Capponi, the co-founder of Good On You. Good On You is a brand rating system that evaluates brands in the fashion industry based on their impact against material, social, and environmental issues. How does Good On You quantify a brand's impact against various sustainability and social criteria? Every choice we make as consumers can have a positive effect on the future, so arm yourself with the knowledge of what brands are

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00:54:49

"Affiliate Is A Very Tricky Word" w/ Nilla Ali,...

Future Commerce ·

2020/02/14

Main takeaways:Brian and Phillip are joined in today’s episode by Nilla Ali, the SVP of Commerce at BuzzFeed.The role of publishers has shifted in recent years when it comes to commerce, but is the attribution model in need of an update?The latest updates to consumer privacy protection are changing the way publishers are acquiring consumers.How are brands reaching and connecting with younger generations like Gen Z?What is BuzzFeed Today?: Evolution Through the Years:Nilla has been at BuzzFeed for

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01:02:14

What Can Retail Learn from the Performing Arts? - w/...

Future Commerce ·

2020/02/07

Phillip & Brian are joined by Aubrey Bergauer to talk about marketing in the arts. Aubrey discusses that orchestras need to better serve the general population by making orchestral music more approachable by the general population. Not a change in product, rather a change in presentation. Show Notes: Main Takeaways: Brian and Phillip are joined in today's episode by Aubrey Bergauer, Vice President of Strategic Communications & Executive Director of the Center for Innovative Leadership at

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01:11:18

The Skill Set of the Modern CMO (w/ Ian Leslie,...

Future Commerce ·

2020/01/31

This week, Phillip talks with Ian Leslie, CMO at Industry West on topics that every CMO needs to know. Show Notes: Main Takeaways: Ian Leslie, the Chief Marketing Officer at Industry West, joins in on today's episode. The modern CMO goes beyond just driving awareness for your brand and relies on your knowledge of the tech stack and how to leverage that tech stack to reach customers that you need. Ian gives some insider perspectives on what is working and not working when it comes to marketing

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00:59:38

Monoculture is Dead: LIVE from NRF 2020

Future Commerce ·

2020/01/21

Is Omnichannel really dead? How are niche brands reaching an entirely new (or not so new) generation of customers? And does Coty know what to do with Kylie Cosmetics? Find out during our LIVE NRF 2020 episode where Phillip and Brian are joined by Ingrid Cordy! Main Takeaways: Brian and Phillip are joined by Ingrid Cordy live from NRF 2020! The Future Commerce Vision 2020 Retail Report is out and contains tons of predictions for where commerce is heading in 2020. The Filter Bubble restricts

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01:06:29

Vision 2020: A Future Commerce Podcast on the State...

Future Commerce ·

2020/01/10

Download the Vision 2020 Report Right now The next phase of the growth of your business will be based on your ability to plan for the changes coming over the next 10 years. Things like outsized customer expectations, online behemoths and marketplaces like Walmart and Amazon, Generation Z coming of age, aging of the Millennial population, and a whole lot more there are things to consider in the 2020s that will either put you ahead of the pack in your DTC or retail business or at the back of the pack

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00:58:02

How Accurate Were our 2019 Predictions?

Future Commerce ·

2020/01/07

It's time to look back on our 2019 predictions to see how accurate we were. Death of Apple? Nope. The departure of Walmart from DTC? Yep. Acceleration of customer expectations? YES. Lots to unpack in our first episode of the year. Listen now! Show Notes: Main Takeaways: Brian and Phillip are journeying back to our 2019 predictions episode, episode 92, to analyze which predictions came true. As of 2019, Apple is still alive and somehow thriving Second-hand commerce is growing and will continue

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01:05:03

"You See the Glory, But You Don't Know the Story" w/...

Future Commerce ·

2019/12/27

After the birth of her daughter, the creator of cult brand Frank and Eileen saw the world a little differently. Women are superheroes and Audrey McLoghlin wanted to create a shirt just for them. Grayson is the result of her 5 year consideration on building a new brand from the ground up. In this episode, we talk about how to create a sustainable business with a B2B component in the new DTC era, how to play the long game, and how to join the “hundred club” — owning 100% of the business. Listen

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00:39:37

Climate Neutral: The New Minimum Standard for...

Future Commerce ·

2019/12/20

Measure, Reduce, Offset. That's the simple formula for Climate Neutral, a new label that certifies the commitment of a brand to track, and lower, their carbon emissions. Austin Whitman and Caitlin Drown join us to talk about the future of brand trust, consumer expectation, and even a little bit of speculation on how offsetting today can change the world tomorrow. Listen now! Show Notes Main Takeaways: Phillip is joined in today's episode by Austin Whitman and Caitlin Drown from Climate

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00:34:54

[Step by Step] How Can I Successfully Sell My...

Future Commerce ·

2019/12/13

Welcome to Step by Step, a 5-part series from Future Commerce to help walk you through how to launch and grow a successful business. This season, we're talking about funding. Today is episode 5. Phillip & Brian are joined by Michelle Cordeiro Grant, Founder of Lively to chat about her experience working with Venture Capital from a founder's perspective. Listen Now! SHOW NOTES Main Takeaways: Michelle Cordeiro Grant from Lively is back again to walk us through successfully selling your

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