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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

48:48

Facebook IPO Fallout; Xoomfile Version 3 Software...

Webcology ·

2016/05/24

Facebook IPO fallout from Wall Street following its initial public offering, Jim and Dave analyze the past 7 days, plus they discuss an article titled Linking to Promote Keyword Clusters.Also, Xoomfile founder and CTO Robert Gagnon tells us about the latest launch of the newest version of their Xoomfile Secure File Transfer software.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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58:10

Laura Lippay Joins SEOgadget; Press Release Leads to...

Webcology ·

2016/05/24

The SEO is Dead debate, Importance of Working Yahoo! into your marketing strategy and rollerblading for the Ringling Brothers Circus as Jim and Dave welcome former Director of Technical Marketing at Yahoo! Laura Lippay, now the new CEO of SEOgadget.com. Jim and Dave also discuss the Press Release announcing a Google Acquisition Hoax, how the Google Penalty Removal Wont Necessarily Improve Rankings and the Anti-Google Holiday Shopping Campaign from Microsoft.Support this podcast at —

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56:10

SES Chicago 2013: SEO Isn't Dead, Its Been...

Webcology ·

2016/05/24

SES Chicago 2013: SEO Isnt Dead, Its Been Reincarnated; Google Penalty On WWW Revoked But Remains On Non-WWW. Also,Matt Cutts responds to a Hacker News thread where someone was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mothers site.Matt responded that the scraper site is not benefiting from the stolen content and is not getting any traffic from Google, from what he can tell.Support this podcast at —

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55:23

Google Gives Ranking Boost To Secure HTTPS/SSL Sites...

Webcology ·

2016/05/24

Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites and theSEO IndustryReacts. Will Google Ever Update PageRank Again?Right To Be Forgotten To Blame For Removal Of 50 Wikipedia Links From EU Search Results. Also, Dave proclaims his proactiveness following the recent story whereRussian Hackers Amassed Over a Billion Internet Passwords. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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55:18

The Art of the SEO Audit

Webcology ·

2016/05/19

Discussing The Art of the SEO Audit as Jim Hedger and Dave Davies welcome Alan Bleiweiss, a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors a month. Alan explains how forensic SEO audits provide a road-map to those tasks most likely to take your business web site to the next level in organic search resultsSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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52:59

Google Rolls out Mobile Friendly Ranking Boost

Webcology ·

2016/05/12

Google Rolls out Mobile Friendly ranking boost, Bing Ads Bans Third-Party Technical Support Services Companies, plus Jim Hedger and Dave Davies discuss:Google AdWords Bans Payday Loans & Other Risky Loan AdsGoogle Plans to Map the Interior World in 3-DGoogle Dismisses Any Recent Major Algorithm UpdateGoogle reportedly announcing a standalone Android VR headset next weekNew Title & Description Lengths for Google SEO in Search ResultsThe True Value of technical SEOsSupport this podcast at —

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53:54

How to Perfom a Manual Backlink Audit

Webcology ·

2016/05/05

Siri’s creators say they’ve made something better that will take care of everything for you. Plus, Need to get rid of problematic or unnatural backlinks and not sure where to begin? Dave Davies outlines his process for performing a manual backlink audit.Plus, Dave Davies and Jim Hedger discuss Hacker collects 272m email addresses and passwords, some from Gmail; Sneaky Mobile Redirects & Manual Actions: Google Warns Webmasters Again; A Look at the May 2016 Google Webmaster ReportSupport this

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55:56

Patent on Reasonable Searchers

Webcology ·

2016/04/28

Jim and Dave interview patent guru Bill Slawski from SEO By The Sea on a recently granted patent on reasonable searchers. They discuss the significant impact on link calculations this patent introduces as well as what webmasters need to know to maximize the impact on their energies.Plus, Jim and Dave also discuss :Getty Images EU Lawsuit against GoogleFTC Anti-Trust investigation against GoogleThe announcement that Webmaster Radio has re-branded as Cranberry RadioSupport this podcast at —

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53:32

Google Ad Updates To Affect Local Search

Webcology ·

2016/04/21

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps.Plus, Jim and Dave also discuss :75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results?Google Penguin Update! Stahp Already!U.S. Supreme Court Refuses to Hear Google Book Scanning CaseGoogle Displaying A Featured Snippet From

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53:32

Google Ad Updates To Affect Local Search

Webcology ·

2016/04/21

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In […]Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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56:07

Rise of the Content Delivery Networks

Webcology ·

2016/04/14

Rise of the Content Delivery Networks + Content Delivery Networks and SEO, Artificial Intelligence and Facebook – The Bot Revolution or, Are the bots are revolting? Google and Free Product Reviews; The Landscape of Linkbuilding ; Google: Do Not Replace Mobile / Responsive Sites With AMP; USE Rel Canonical / and HREFLANG tags within section, not after is ; Google goes after Clickjackers.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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55:22

Google Damages to Oracle Downplayed

Webcology ·

2016/04/01

Google downplays the importance of Java to Android, to disprove Oracle claims that it’s owed $9.3 billion in damages. A ZDNet reports states Google has filed a rebuttal to Oracle’s claim that it’s due $9.3bn in damages for unlicensed use of Java code in Android. Google says its own damages expert “strongly disagrees” with the financial relief […]Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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49:48

RankBrain Ranking Signal Importance Roundtable

Webcology ·

2016/03/24

RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost.Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed.When Google originally announced RankBrain, a Google Spokesperson confirmed with The SEM

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54:31

New WordPress Plugin to Create Facebook Instant Articles

Webcology ·

2016/03/10

New WordPress Plugin to Create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.Instant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the

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53:21

Google Sidebar Ads Update: Google Responds to Changes

Webcology ·

2016/03/03

Google Sidebar Ads Update as recently removed ads from the right-hand side of its desktop search results. Google now gives itsTake On The Recent Changes To The Results Page.Google Would Like You To Buy Products Using Voice Search.Googles next frontier is conversational shopping, which would allow you to buy products without the click of a button.Jim Hedger and guest host Thom Craver, ?Director of Analytics of Acronym Media discuss:Research Proves Positive Effects Of Outgoing Links.AMP now available

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52:39

Google Trademark Violation Against 9to5Google

Webcology ·

2016/02/25

Google Trademark Violation Against 9to5 Google as after five years of continuous operation, Google has reportedly decided that Google-focused tech site 9to5Google is violating trademark by using its name. In the meantime, Google has barred the site from using its AdSense network through which 9to5Google says it makes "well into six figures a month" and has advised 9to5Google to source ads from third-party operators.Plus,Manual Actions on Subdomains Can Affect Entire Site;Updates on Googles 4

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53:35

Yahoo Content Phasing Out

Webcology ·

2016/02/19

Yahoo Content Phasing Out as Yahoo outlined out a plan to simplify its business and focus on its four most successful content areas – News, Sports, Finance and Lifestyle. Yahoo will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate. In other news, Yahoo chief scientist Ron Brachman and V.P. of research Ricardo Baeza-Yates are leaving the company.Plus, Tell Google Why You Want More Data In Search

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55:31

Artificial Intelligence: Why Digital Marketing Will...

Webcology ·

2016/02/11

Artificial Intelligence: Why Digital Marketing Will Never be the Same as Jim Hedger and Dave Davies speak with the author of a blog post on the subject, Eric Enge of Stone Temple Consulting.The article describes "see some changes in the Internet, in the Internet of things, and you know everything from connected refrigerators, to, you know, connected temperature systems, connected radios, you know all this kind of stuff. So, that can shift digital marketing as well.".Plus Moz CEO Rand Fishkin

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49:35

John Giannandrea Named New Google Head of Search

Webcology ·

2016/02/04

John Giannandrea is named Google's new Head of Search, replacingAmit Singhal who is leaving Google. Giannandreawas the Google executive behind their recent forays into machine learning in search, including RankBrain. He has been with Google since 2010. His new official title will be Vice President of Engineering.Plus,Yahoo is laying off about 1,700 employees and shedding some of its excess baggage in a shake-up likely to determine whether CEO Marissa Mayer can save her own job.The

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53:02

Google Penguin To Become Part of Core Algorithm

Webcology ·

2016/01/21

Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder for Google to rank.Google Explains What It Means To Be Part Of The “Core” Algorithm, therefore the

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827 results

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