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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

56:31

How To Accelerate Your Personal Brand Through Strong...

Wealthy and Well-Known Podcast ·

2021/07/13

In today’s episode, we get together with our good friend Stephen Scoggins. Stephen is an entrepreneur, keynote speaker, best-selling author, and business and life-mastery thought leader. We talk with Stephen about how he was able to overcome adversity early in his life to build a highly successful business empire comprising of different pursuits like real estate and building a personal brand. In our conversation, Stephen shares why he was resistant to building a personal brand for so long and how

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20:10

Claire Díaz-Ortiz: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/07/09

In today’s episode, we revisit our conversation with longtime Silicon Valley influencer Claire Díaz-Ortiz. Rory and AJ share their top three takeaways from the interview and discuss how they see the lessons reflected in their own lives and business. Tuning in you’ll hear about how it’s an entrepreneur's responsibility to share their idea with the world and how ultimately you have the ability to be your own media company thanks to the power of social media. We discuss what it means to reframe PR as

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33:29

How Entrepreneurs Should Use Their Personal Brand to...

Wealthy and Well-Known Podcast ·

2021/07/06

For public speakers, establishing a personal brand is essential, but what about entrepreneurs and the owners of new companies and startups? When it comes to the two spheres of social media marketing and tech startups, and how they overlap, there is no one better to talk to than Claire Díaz-Ortiz. Claire established herself in tech during her time at Twitter, where she was hired to lead corporate social innovation. She is the author of several books with titles ranging from Social Media Success for

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16:41

Tom Rath Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/07/02

On today’s recap episode Rory and AJ get together to discuss Rory’s conversation with Tom Rath, bestselling author of books like StrengthFinders 2.0 and It’s Not About You. Rory and AJ each share their top three takeaways from the interview and what they learned about creating a work of nonfiction that will sell and have an impact. Tuning in you’ll hear about the importance of giving your readers something to do and why it’s important to give advice that is backed up by data and research, not just

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26:34

How to Sell 10 Million Books

Wealthy and Well-Known Podcast ·

2021/06/29

What are the factors that determine whether a nonfiction business book will be a bestseller? In today’s episode, we get together with a highly knowledgeable and accomplished figure in the world of publishing to find the answers to this question. Tom Rath is the author of several bestselling books, including StrengthsFinder 2.0, which happens to be one of the bestselling nonfiction books on Amazon. He has sold over 10 million copies of his various books over the years and is a senior scientist and

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22:22

Pete Wilson Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/06/25

On today’s special recap episode, Rory and AJ get together to discuss their interview with their former pastor, Pete Wilson. We hear from AJ about why she is so passionate about the concept of reinvention and why she believes that we are all in a constant state of reinvention in some area of our lives. She shares how a behind-the-scenes conversation with Pete gave her an insight into how he sees himself and his accomplishments, versus how other people see him, and how we can all benefit from seeing

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41:21

4 Keys to Reinventing Your Career and Your Personal...

Wealthy and Well-Known Podcast ·

2021/06/22

In today's episode, AJ and Rory get together with their former pastor Pete Wilson to discuss the topic of reinvention, especially when one considers the amount of upheaval that has been caused by the COVID 19 pandemic. Pete is the best-selling author of Plan B: What to Do When God Doesn't Show Up the Way You Thought He Would, which he wrote after undergoing his own reinvention several years ago when he drastically altered his life by leaving his successful career in ministry. In 2019 he established

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19:44

Kim Scott Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/06/18

In today’s special recap episode, Rory revisits his conversation with Kim Scott, author of Radical Candor and most recently Just Work. Rory reflects on their conversation and how its lessons extend far beyond applications to one’s personal brand. Rory shares his top three takeaways from their conversation, the most fundamental of which is the idea that discrimination exists on a continuum, with Kim categorizing its different forms in the workplace as bias, prejudice, and bullying. Rory also reflects

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32:20

How to Develop Stronger Social Justice Sensitivity...

Wealthy and Well-Known Podcast ·

2021/06/15

Most of us aspire to behave in a manner that is ethical, fair, and just, but our efforts are often undermined by unconscious biases, and without outside interventions, we may never take the necessary steps to change these unintended habits. In today’s episode we sit down with Kim Scott to talk about her new book Just Work: Get Sh*t Done, Fast & Fair. Some listeners may recognize her as the New York Times bestselling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity. Kim has

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20:18

Mark Divine: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/06/11

On today’s special recap episode, Rory revisits his interview with Mark Divine, a Navy SEALs commander, and New York Times and Wall Street Journal bestselling author. Rory shares his top three takeaways from speaking with Mark about his lessons on cultivating an Unbeatable Mind. Rory dives right into box breathing, a method that Mark uses with his operatives before going into battle as a way to center themselves and calm their nervous systems. Rory reflects on the fact that this can be applied to

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41:26

How Personal Brands can Create an Unbeatable Mind

Wealthy and Well-Known Podcast ·

2021/06/08

No plan survives contact with the enemy, which is why you need to be ready for anything. In today’s episode of the Influential Personal Brand Podcast, we speak with Mark Divine. Mark is an exceptional individual who has achieved excellence in an astonishingly diverse range of areas. He holds an MBA from NYU, is a New York Times and Wall Street Journal bestselling author, while also having a long and established career as a Navy SEALs commander. He is also a high-profile public speaker and was

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18:22

Todd Henry: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/06/04

We had such an amazing conversation with Todd Henry in our last episode, and today we will be looking at the biggest takeaways from it! Todd's work is all about accessing creativity and using our energy and strengths to make an impact. Todd talked about how creativity is more about problem-solving than anything else, and this can be applied to so many different areas of our lives. Wherever you look, in your personal, professional, and family life, there are problems to solve, and creativity can be

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34:36

Accessing Your Creativity

Wealthy and Well-Known Podcast ·

2021/06/01

The ocean of creative work is not limited to processes that create art. Creativity is in so much of what we do as humans, and as our guest for today's show, Todd Henry explains, creativity is essentially problem-solving. Todd is the host of the Accidental Creative Podcast, which has over 10 million downloads! He is a leading thinker on the topics of creativity, leadership, passion, and bringing out your everyday brilliance. He has written five books, with the most recent being The Motivation

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16:04

Tom Ziglar: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/05/28

On today's special recap episode, Rory and AJ get together to discuss his interview with Tom Ziglar, son of the legendary Zig Ziglar. Rory and AJ each share their top three takeaways from the interview and unpack the nuances of each point. AJ reflects on an old Zig Ziglar quote that Tom brought up, namely “If you pursue a standard of living you will likely never have a better quality of life, but if you pursue a better quality of life the standard of living will always go up”. They discuss how the

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23:45

Lessons in Personal Branding from the Ziglar Family

Wealthy and Well-Known Podcast ·

2021/05/25

“You can have everything in life if you help enough other people get what they want,” these are the famous words of Zig Ziglar that the Ziglar Inc brand continues to live by. In today’s episode, we get together with Tom Ziglar, CEO of Ziglar Inc, Author, Speaker, and proud son of Zig. His most recent book is titled Choose to Win: Transform Your Life, One Simple Choice at a Time. In our conversation, Tom speaks about the challenges he faced in continuing the family brand and legacy. Tom explains how

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13:52

Allison Fallon: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/05/21

On today’s special recap episode, Rory and AJ revisit their interview with Allison Fallon, author of The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. Rory and AJ each share their top three takeaways and share what they found most valuable from their conversation. They each emphatically agree on the notion that great writing comes from great thinking, which forms a key point in Allison’s book, and they note that the biggest obstacle to great writing is

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27:51

How to Write a Good Book with Allison Fallon

Wealthy and Well-Known Podcast ·

2021/05/18

What transformation do you want the reader to undergo after reading your book and how do you achieve that? Sometimes, the surest way to overcome mental obstacles is to take a new approach and ask different questions. Today’s guest is an expert in helping writers process their self-doubt and put their ideas into motion. Allison Fallon has a distinguished reputation for writing and ghostwriting and has helped countless clients become published authors. She is the author of over 12 books, including

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20:37

Eric Siu Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/05/14

In today’s special recap episode, Rory revisits his conversation with Eric Siu, where they discussed methods for leveling up your paid acquisitions strategy. Rory dives straight into how to create scalable growth for your personal brand by sharing his top three takeaways from his conversation with Eric, and he breaks down the different types of advertising traffic and why they are important, namely paid traffic, unpaid traffic, and get-paid traffic. He notes that paid traffic’s unique attribute is

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29:49

Leveling Up Your Paid Acquisition Strategy with Eric Siu

Wealthy and Well-Known Podcast ·

2021/05/11

Internet marketing is the science of efficiently reaching audiences online, an essential skill set not just for SaaS companies but personal brand builders too. Today we are joined by internet marketing guru, podcast host, and recent author of Leveling Up, Eric Siu, to talk about his audience-building strategies and gamified approach to life and business. We hear about the dual method of influencer marketing and paid ads Eric is using to promote his book. He talks about why he has chosen to write a

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19:19

Natasha Takahashi Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/05/07

It’s easy to feel resistance to setting up chatbots for your brand, but is it all that different from a pre-recorded video or online course? On today’s special recap episode, Rory revisits his conversation with Natasha Takahashi on utilizing chatbots to generate ROI for your Business. Rory shares his top three takeaways from their discussion and how it’s been a learning process for him. Hear Rory’s thoughts on what to look out for when setting up a chatbot service and why it’s important to be

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630 results

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