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PODCAST

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world"s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream

business management

All Episodes

00:30:38

95. The Honest Company’s Jessica Alba: Make your...

Masters of Scale ·

2021/10/12

Jessica Alba’s approach in founding and building The Honest Company revolves around three letters: IRL, a useful acronym for “In Real Life.” This phrase acts as a reminder for the company to shine the spotlight onto their customer’s real needs – not only to understand them, but to address them as well. Alba built the company around her passion to make childcare and household products that are safe and eco-friendly. By asking her team “What’s the IRL version of this?”, Alba focuses the company to

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00:29:11

Rapid Response: SolarWinds: Urgent lessons from a...

Masters of Scale ·

2021/10/07

Last year, SolarWinds became the subject of a massive and sophisticated cyberattack, potentially affecting thousands of organizations. CEO Sudhakar Ramakrishna, who joined the company soon after the breach was discovered, speaks with host Bob Safian about how he and the company responded, and how other companies should approach the ever-looming threat of cyber-risk. "There is no such thing as 'I won't be breached because I'm too secure or too smart,’ says Ramakrishna. “You could be breached. And

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00:35:52

94. No data, no scale, w/Care.com’s Sheila Lirio Marcelo

Masters of Scale ·

2021/10/05

No matter what phase of growth you’re in, data is essential to scale. Take it from Sheila Lirio Marcelo, the founder and former CEO of Care.com, the two-sided marketplace connecting working families with care providers. Marcelo scaled her business past the competition by getting the right data at the right time. Marketplaces are tricky flywheels to get started, and Marcelo used data to help her determine which markets Care.com should pursue first — and when to wait. "Something I coach a lot of

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00:27:18

Rapid Response: How to scale tech responsibly, with...

Masters of Scale ·

2021/09/30

To compete against bigger players, you need a special edge. Sridhar Ramaswamy, who led Google’s huge ad business, is now going head-to head against his former employer with an ad-free subscription-based search engine called Neeva. Ramaswamy became disillusioned by Google’s priorities and practices and argues that big platforms – including Facebook and Amazon – have failed to scale responsibly. Sharing inside stories of how big tech makes decisions, and his own experiences with a startup, Ramaswamy

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00:34:09

93. How to unlock your team’s creative potential w/...

Masters of Scale ·

2021/09/28

To get the most out of your talent, you need to create an environment that allows them to thrive. Nobody knows this better than Indra Nooyi who spent 12 years as the CEO of PepsiCo. It was her drive to support talent that underpinned all of the initiatives that transformed the company. Her approach, which she calls “Performance with Purpose,” centers around delivering great financial performance while simultaneously focusing on the company’s environmental impact and creating an environment where

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00:29:08

Rapid Response: How to lead for enduring impact w/...

Masters of Scale ·

2021/09/23

Your ability to make quick decisions in the face of a crisis can define your career. That’s been the case for Dr. Mary Schmidt Campbell, president of Spelman College, the all-women's HBCU in Atlanta. In her second appearance on Rapid Response, Dr. Campbell, who recently announced her plan to retire at the end of the academic year, discusses how listening to her community has led to resolving complex conflicts. As was the case at the beginning of the school year when the Spelman faculty threatened a

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00:32:30

Bonus: Five secrets to keeping your best employees

Masters of Scale ·

2021/09/21

Managing your team right now requires fresh thinking. Learn what motivates the best performance, and how to build creative teams in remote, hybrid, and fluid conditions, from some of the sharpest minds in management. In this special episode, we share five moves that are essential to building a team right now. Tapping into lessons from top leaders at Apple, Canva, Delta, Uber and more – plus President Barack Obama – the episode offers a roadmap for getting the most from your talent, reconnecting them

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00:26:29

Rapid Response: In hard times, the show must go on,...

Masters of Scale ·

2021/09/16

18 months ago, the lights went out on Broadway. What can you learn as this $16bn industry begins to re-light the lights? Tony-winning producer Bonnie Comley, the CEO of BroadwayHD and board president of the Drama League, shows us how Broadway's 41 theaters are coming back to life — and how the 18-month pandemic closure created some breathing room for her industry to reimagine itself. At the core: broaden the customer base, embrace digital, and expand the touchpoints for each show as a brand. Read a

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00:30:48

92. How setbacks create momentum w/ Robert Reffkin,...

Masters of Scale ·

2021/09/14

As dangerous as obstacles and setbacks may appear, they can also present opportunities. Robert Reffkin, founder and CEO of the real estate platform, Compass, knows this well. He’s a perfect example of how to use challenges to generate a fresh burst of energy. Reffkin explains how he’s been able to reassess situations in the wake of setbacks, plan his next move, and successfully execute pivots. The trick isn't necessarily to avoid obstacles at all cost, but rather, quickly identify them as resources

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00:30:00

Rapid Response: When to build the company before the...

Masters of Scale ·

2021/09/09

Chris Urmson has had to take a different approach in building his company Aurora, which develops self-driving technology. As opposed to creating and iterating a product with a handful of people, and then building a company around that product, Urmson says he’s had to do the opposite. “Given the scale of the problem we're trying to solve and the complexity and breadth of it, we really had to build the company almost ahead of the product,” he says in this interview with Rapid Response host and

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00:24:19

Strategy Session: When to leave the trenches? Can you...

Masters of Scale ·

2021/09/07

Host Reid Hoffman answers seven burning questions from a range of entrepreneurs facing universal and timeless challenges in this all-new Strategy Session. How do you expand to a country where you’re not located? What was the insight that led Reid from entrepreneur to investor? Should you shift from product development to customer acquisition? Plus, Reid gives advice to a recent graduate who wants to change the world. Co-hosted by Anne Kave, Capital One Business. Read a transcript of Strategy

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00:31:34

Rapid Response: When you should require vaccinations...

Masters of Scale ·

2021/09/02

“You have to preserve your energy because this year has been about pace,” says iconic restaurateur Danny Meyer in his fourth Rapid Response interview. Meyer catches us up on the past seven-plus months of operating in the midst of the pandemic. In the beginning of the summer, when Covid rates were plummeting in New York City, he says he was full of optimism. His restaurants were back to indoor dining, and despite dealing with a limited workforce, “progress is progress.” Then came the Delta variant,

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00:37:43

91. Microsoft’s Satya Nadella: Why we need re-founders

Masters of Scale ·

2021/08/31

To achieve massive scale, you don’t just need founders, you also need a re-founder – someone to come in at a later stage to keep the mission and culture on track. As Microsoft’s third CEO ever – after Bill Gates and Steve Ballmer – Satya Nadella is doing just that. He’s fostered a culture at Microsoft that rewards new ideas and makes room for feedback. Satya discusses how, as Chairman and CEO, he has transformed Microsoft from a cutthroat culture towards embracing social networks, collaboration, and

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00:33:35

Rapid Response: How Electronic Arts grows a...

Masters of Scale ·

2021/08/26

Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap into the entrepreneurial opportunities posed by the still-evolving "metaverse." Wilson, who oversees franchises from Apex Legends to FIFA to The Sims, explains how he's playing in this ever-changing field – and how an

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00:03:26

Coming soon on Masters of Scale Season 9

Masters of Scale ·

2021/08/24

Coming August 31st: An all-new season of Masters of Scale, with iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Satya Nadella, CEO of Microsoft, Robert Reffkin, founder and CEO of Compass, Indra Nooyi, former CEO of Pepsico, Jessica Alba, founder of The Honest Company, Beth Ford, CEO of Land O'Lakes, iconic investor and founder Marc Andreessen, Sheila Marcello, founder of Care.com, Lynn Jurich, co-founder and CEO of Sunrun – and many more. Plus,

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00:28:46

Rapid Response: How mission fuels risk-taking, with...

Masters of Scale ·

2021/08/19

Facing off with the FTC isn't for the timid. But when your mission and your business model are aligned, the hard decisions – about risk, about investment, about priorities – become clearer. Francis deSouza is CEO of Illumina, the world’s dominant maker of gene sequencing technology. After playing a key role in the creation of Covid vaccines, Illumina is trying to acquire a company with a breakthrough cancer screening test, over the FTC's objections. DeSouza offers a personal reflection on the

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00:25:06

Bonus: Cultivate an entrepreneurial mindset, w/Reid,...

Masters of Scale ·

2021/08/17

Reid’s personal advice on the most important success factor for any scale leader: your mindset. Talking with editor-at-large Bob Safian, Reid shares how he approaches every challenge with a learning mindset: ask the right questions, leverage networks, and build curiosity and resilience. To cement the idea, he shares Lesson One from the new Masters of Scale Courses app, starring Sir Richard Branson! You'll learn an exercise from Reid that you can practice daily. Redeem code MINDSET at

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00:43:05

46. Make it epic, w/will.i.am

Masters of Scale ·

2021/08/10

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage

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00:23:26

Rapid Response: How Harley-Davidson set a foundation...

Masters of Scale ·

2021/07/29

Even an 118-year-old company needs an entrepreneurial jolt. When Jochen Zeitz took over as CEO of motorcycle maker Harley Davidson in early 2020, he moved quickly to restructure the business – even in the midst of the pandemic's highest uncertainty. That defiance paid off, settling investors and refocusing the company. He's trimmed the product line, set up equity grants for employees including factory workers, and doubled-down on Harley’s brand power. Challenges persist, including ongoing supply

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00:32:48

90. The beauty of emphasizing the obvious,...

Masters of Scale ·

2021/07/27

Unconventional ideas define entrepreneurship: They fuel dreams but also spur naysayers and obstacles. Katia Beauchamp, co-founder and CEO of Birchbox, has repeatedly found ways to recast the unconventional as something obvious, enabling ongoing growth through repeated challenges. When Katia and her co-founder introduced Birchbox, its novel business model went against many beauty-industry norms. Then, as it caught on, competitors from Amazon to Sephora took direct aim by copying Birchbox's approach –

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666 results

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