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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

40:50

Wired's Nick Thompson: Facebook needs to pivot news...

The Digiday Podcast ·

2018/02/21

Nick Thompson, editor-in-chief of Wired, recently co-authored a story on how the 2016 election shook Facebook and catapulted them into an identity crisis. As he investigated this story over two years, it refined his own digital strategy and views towards Facebook's role in the business of news. Thompson discusses the story, what it means when the world of Silicon Valley collides with Washington, why he remains optimistic about Facebook’s interests aligning with publishers’ interests, and more.

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34:02

House of Highlights’ Omar Raja: 'Instagram is the...

The Digiday Podcast ·

2018/02/14

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34:30

AwesomenessTV’s Brett Bouttier: YouTube Red is a data...

The Digiday Podcast ·

2018/02/07

On this week’s Digiday Podcast, YouTube network AwesomenessTV president Brett Bouttier joined us to discuss programming on YouTube and the emerging post-cable world. Awesomeness TV is doing programming for YouTube Red, but Bouttier said the platform is still in experimentation phase.

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56:02

Bleacher Report’s Howard Mittman: Better to be a...

The Digiday Podcast ·

2018/01/31

It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO Howard Mittman said Facebook's community is waning, and all its changes aim to protect that owned and operated platform.

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39:27

Upworthy’s Eli Pariser: Facebook is like gravity

The Digiday Podcast ·

2018/01/24

Viral content site Upworthy arrived in the media industry in 2012, popularizing the famous headline formula that came to be known as clickbait. A year in, Fast Company named it the fastest-growing media site of all time. Then, a decline in traffic occurred, as Facebook cracked down on "curiosity gap" headlines that induced clicks. But Upworthy hasn't gone away. CEO Eli Pariser joined the Digiday Podcast to discuss clickbait, riding the Facebook wave for traffic, building an ad model independent of

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42:42

CNN’s Meredith Artley: ‘We don’t put all of our eggs...

The Digiday Podcast ·

2018/01/17

Facebook sent tremors through the media industry when it announced its news feed change that would deprioritize publishers' content. For this week's Digiday Podcast, we talked to Meredith Artley, svp and editor in chief of CNN Digital Worldwide, before Facebook's announcement. Here's what Artley said about the platform: “The media industry collectively freaks out when Facebook makes a change that impacts your business. Well, what were you expecting? It’s their platform, and they’re not in the news

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32:49

Hearst’s Kate Lewis: One-third of Hearst’s magazine...

The Digiday Podcast ·

2018/01/10

Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This year, we invited Kate Lewis, svp and editorial director of Hearst Magazines Digital Media, on the podcast to check in with Hearst's digital operations. So far, one-third of Hearst's magazine content is video.

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41:07

Columbia University's Emily Bell: Facebook is...

The Digiday Podcast ·

2018/01/03

Facebook and Google wrecked the media landscape in 2017, and while publishers might retrench slowly in 2018, the collateral damage has been massive. The platforms have been the breeding ground for fake news and newsroom restructurings, leading to newsroom layoffs. On this week’s episode of the Digiday Podcast, Emily Bell, director of the Tow Center for Digital Journalism at Columbia University, said Facebook is already a publisher and the need to work forward from that point of understanding.

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33:46

Best of 2017: Facebook, subscriptions and commerce...

The Digiday Podcast ·

2017/12/27

On this episode of The Digiday Podcast, we recap the big themes that emerged for publishers this year, from Facebook to the pivot to video to the focus on subscriptions. We bring you clips from top publishers like Bloomberg's Justin Smith, Axios' Jim VandeHei and New York Times' Meredith Levien.

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34:27

HuffPost's Lydia Polgreen: Trump is not 'topic A' for...

The Digiday Podcast ·

2017/12/20

HuffPost editor-in-chief Lydia Polgreen recently wrapped up a listening bus tour that made stops in various cities across inland America. On this week's Digiday Podcast, she said that in her many interviews, Donald Trump's name didn't come up. Polgreen talked about how the tour will evolve HuffPost's editorial focus, the results of HuffPost's rebranding and more.

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34:27

Live Podcast with Vox Media’s Lindsay Nelson:...

The Digiday Podcast ·

2017/12/13

As the new year approaches, media companies are evaluating their misses in 2017 and goals for 2018. It was a tough year for digital media, with Mashable selling for one-fifth of its one-time valuation, BuzzFeed missing its revenue targets and frequent layoffs. At a Digiday Live Podcast event exclusively for Digiday+ members, editor-in-chief Brian Morrissey chatted with Vox Media CMO Lindsay Nelson about where the industry fell short.

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33:07

Bustle’s Bryan Goldberg on digital media in 2018:...

The Digiday Podcast ·

2017/12/06

There are many blaming digital media woes on ill-thought pivots to video and an addition to venture capital. Nonsense, according to Bustle Digital Group CEO Bryan Goldberg. The fundamental issue is there are too many digital publishers competing for what's left over from Google and Facebook. Goldberg discusses consolidation, investing in digital media businesses, the duopoly and more in this episode.

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29:16

News industry analyst Ken Doctor 'People will pay for...

The Digiday Podcast ·

2017/11/29

This has been yet another turbulent year in the media industry, and publishers have pivoted to wherever they found potential for ad dollars or an alternative revenue model. Some are experiencing success with subscription models, particularly those with a legacy of trust and quality associated with their names, like The New York Times. Ken Doctor, a news industry analyst joins us on this week's Digiday Podcast to discuss subscriptions for local news publishers, FCC decisions, the problem with

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32:46

Al Jazeera's Yaser Bishr: Publishers are platform...

The Digiday Podcast ·

2017/11/22

"Social media platforms are very bad to retain the audience."

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35:08

Bloomberg Media's Keith Grossman on platforms: 'Be...

The Digiday Podcast ·

2017/11/15

"Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be."

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41:30

Attn’s Matthew Segal: Directing audience to your own...

The Digiday Podcast ·

2017/11/08

Attn, the 3-year-old media brand that distributes video stories through social platforms, built itself into a short-form video giant by taking a Facebook-first approach. The publisher has tried to align its content with Facebook’s interests. On this week's Digiday podcast Attn CEO and founder said that directing audience away from Facebook to owned and operated properties is a losing strategy. Segal discussed building a brand on a social feed, Facebook’s new products for publishers and more on the

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36:18

Tasty’s Ashley McCollum: Big video view counts aren’t...

The Digiday Podcast ·

2017/11/01

BuzzFeed food brand Tasty has reached 1.8 billion views monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social feeds, the brand is also selling merchandise like customized cookbooks. Ashley McCollum, general manager of Tasty, joins us on the Digiday Podcast.

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27:17

Washington Post’s Jed Hartman: The industry needs to...

The Digiday Podcast ·

2017/10/25

While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms."

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38:08

Conde Nast's Craig Kostelic: 'We’re completely...

The Digiday Podcast ·

2017/10/18

The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has become a complement to Bon Appétit's digital and social offerings. With the majority of the group's revenue now also coming from digital, it's embracing programmatic advertising. “Programmatic is an activation method versus a buying strategy. If display [advertising] is a function of getting more programmatic, there’s a huge opportunity to streamline and create less friction [in

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42:10

The New York Times’ Meredith Kopit Levien on driving...

The Digiday Podcast ·

2017/10/11

The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about subscriptions, advertising, differentiating from free alternatives and more on this week’s Digiday Podcast.

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