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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:36:42

Fanatical Fridays Episode 46: How Higher Ed...

Higher Ed Pulse ·

2021/10/08

Zach and Mickey discuss how admissions and marketing professionals should intentionally approach professional development opportunities. How should you decide what sessions to attend at your association’s event? What balance should you strike between tactical and inspirational content? Unlock Mickey’s hacks on how to make the most out of every conference and virtual event in this week’s episode of Fanatical Fridays.Learn more about this episode and about our sponsors in our show notes. - - -

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00:45:24

Episode 106: How To Design The Future Of Graduate...

Higher Ed Pulse ·

2021/10/07

Marcus Hanscom is an incredible thinker with progressive insights about the future of graduate education and graduate student recruitment. On Enrollify’s recent Podcast Roadshow around New England, Zach sat down with Marcus to discuss the future of graduate enrollment management. Marcus talked a lot about incentive alignment. Graduate education needs to be more agile, advanced degrees that meet the continually changing demands of today’s market need to be spun up quickly, but, in order to do so,

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00:54:53

Episode 105: The Best Virtual Events Have This In...

Higher Ed Pulse ·

2021/09/30

The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood. On this week’s episode, Zach sits down with Mallory Willsea, Executive Vice President of Strategy and Operations at PlatformQ Education, to discuss the strategies and tactics that separate the best virtual events from the rest. Mallory posits that virtual events, and

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00:43:01

Episode 104: How To Cut The Cost Of College In Half —...

Higher Ed Pulse ·

2021/09/23

During one of the most tumultuous seasons in the life of higher education, Southern New Hampshire University (SNHU) cut their campus tuition in half — and claimed that students could still get the same high-quality education and campus experience, at a radically more affordable price. On this week’s episode, we talk with Tim Whittum, Associate Vice President of Enrollment Management at SNHU, about the radical ways in which the university is rethinking the modality and flexibility of higher education

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00:37:45

Fanatical Fridays Episode 45: How to Reimagine...

Higher Ed Pulse ·

2021/09/17

Zach and Mickey debrief after The Enrollify Podcast Roadshow and riff on ideas about how the freshman year should be reimagined. Should students be required to enter college as “undecided”? Should the core curriculum include content on “how to manage a budget”, “understanding your personality test”, “possible career pathways for people like you”, etc? Students might have an idea of what they want, but they don’t always know how to get there…what if freshman year was hyper-focused on helping

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00:47:09

Episode 103: How To Reimagine Experiential Learning...

Higher Ed Pulse ·

2021/09/16

Experiential learning has become such a buzzword in higher ed. I don’t know a single school that doesn’t tout their “experiential approach” to learning. And yet, so many students graduate underprepared for the workforce. In this episode, Dr. Neil Niman, a faculty member at University of New Hampshire’s College of Business and Economics joins Zach for a progressive conversation on the future of coursework, course modality, and experiential learning. Learn all about the Business in Practice (BiP)

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00:21:34

Episode #102: An SEO Tip for Higher Ed Marketers —...

Higher Ed Pulse ·

2021/09/02

How do you evaluate your on-page SEO game? How do you optimize your website pages to increase their rankings for one or more targeted keywords? Learn a simple framework for how to dissect top ranking pages to boost your page on SERPs. Also — The Enrollify Podcast is heading out on the road! Next week we will be interviewing students, VPs, and CMOs on the topic of “The Future of Higher Ed: What Students Actually Want, What the World Needs, and How to Design a Sustainable Experience That Achieves

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00:29:55

Fanatical Fridays Episode #44: How to Conduct a...

Higher Ed Pulse ·

2021/08/27

On this week’s episode of Fanatical Fridays, Mickey outlines a framework he uses to help enrollment managers evaluate the strategies and tactics that worked best to recruit this year’s class (and the ones that that didn’t work at all), in order to craft a more sustainable recruitment plan for the next recruitment cycle.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Co-Hosts:Mallory

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00:35:32

Episode #101: 10 Marketing Lessons Learned After 100...

Higher Ed Pulse ·

2021/08/26

Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts at education marketing agencies.And each bit of insight, inspiration, and education garnered from the guests we've had on the show, has augmented, in some way, his approach to marketing.On this week's episode,

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00:39:59

Fanatical Fridays Episode #43: How to Hire in Higher...

Higher Ed Pulse ·

2021/08/20

Join Zach and Mickey for a conversation around the do’s, don’ts, and really don’ts of hiring in and around higher ed right now. Mickey fleshes out a favorite framework he uses to help schools hire for the right roles from Jack Welch, former CEO of General Electric. Zach riffs on why organizations need to do a better job of paving other pathways to financial and influential success outside of the path to leadership.Learn more about this episode and about our sponsors in our show notes. - - -

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01:15:30

Episode #100: 100(ish) Insights From Enrollify's...

Higher Ed Pulse ·

2021/08/19

Welcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode, we put host Zach Busekrus in the hot seat and ask him all sorts of fascinating questions, from the top people who influence him to his favorite breakfast options.Making her Enrollify podcast debut will be special guest host Natalie Gleason, whose first

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00:50:48

Episode #99: Students Are Your Best Marketers — How...

Higher Ed Pulse ·

2021/08/12

Every marketer knows the importance of word of mouth — people trust people more than people trust brands...plain and simple. But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand offers aligns with the very way you want your brand to be perceived? Community marketing might just be the answer. On this week’s episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, to

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00:37:54

Episode 42: Summer Sessions #6 — Avoiding the “F”...

Higher Ed Pulse ·

2021/08/06

On this week’s episode of Fanatical Fridays, Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed marketers and admissions professionals should adopt conversational marketing and admissions frameworks to their student recruitment mix. Tune into this episode to learn the following:What conversational marketing means in higher ed student recruitment Successful frameworks for how to implement conversational marketing and admissions strategies at your

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00:47:14

Episode 98: The One Exercise Every Enrollment...

Higher Ed Pulse ·

2021/08/05

Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated. On this week’s episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in parallel

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00:19:56

Episode 97: Questions Every Higher Ed Marketer...

Higher Ed Pulse ·

2021/07/29

The new fiscal year has started and budgets are more or less set...but just because you’ve spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology doesn't mean you have to do the same next year!On this week's episode, Zach shares five questions that every higher ed marketer should ask themselves before they launch a single campaign this fall:Where are the keyword gaps in your competitor’s SEO strategy?How can you make your content more searchable?If

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00:43:13

Fanatical Fridays Episode 41: Summer Sessions #5 —...

Higher Ed Pulse ·

2021/07/23

On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series with a brainstorm on the future of college and university websites. Zach outlines a helpful framework for how to think about, audit, and augment the experience your website offers to mirror the experience of being on campus. Furthermore, Zach shares predictions for what the future of college and university website experiences will offer. These predictions include:Search will not be ancillary to

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00:34:52

Episode 96: Enrollment Marketing Benchmarks Series —...

Higher Ed Pulse ·

2021/07/22

This special segment is the fourth and final part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing in Graduate Enrollment Management here, part two, the State of Content Marketing in Graduate Enrollment Management here, or part three, the State of Email Marketing here. Tune in for insights,

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01:20:15

Episode 95: How She Built It — The Story Behind...

Higher Ed Pulse ·

2021/07/15

Zach is out at a leadership retreat this week, so we’re featuring our most recent Starter Stories episode on the pod! Get ready to meet Elizabeth Johnson — Co-Founder and Chairman at SimpsonScarborough, one of the leading market research, branding, and design firms serving higher education today.In her senior year of high school, Elizabeth thought she’d go and study psychology in college. But, after a conversation with her father who was footing the bill, she learned that she had two different major

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00:49:36

Fanatical Fridays Episode 40: Summer Sessions #4 —...

Higher Ed Pulse ·

2021/07/09

In a recent Snapchat study, Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (52%) of both Gen Zers and millennials say this increased viewing is here to stay.On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series and discuss how video is no longer optional in your marketing or recruitment strategy as it is the primary channel and format through which Gen-Z consumes information.Get

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00:28:19

Episode 94: Enrollment Marketing Benchmarks Series —...

Higher Ed Pulse ·

2021/07/08

This special segment is the third part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot.You can stream part one, the State of Event Marketing in Graduate Enrollment Management here, or part two, the State of Content Marketing in Graduate Enrollment Management here.Tune in for insights, data, and strategic recommendations for how to up your email

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