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PODCAST

Speaking Your Brand: Public Speaking Tips and Strategies

It"s time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you"ve come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement,

business entrepreneurship

All Episodes

57:21

021: Using Your Intuition to Create Exceptional...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/06/13

There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content? My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out. Jay and I also talk how Jay approaches his

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47:41

020: Perfectionism, the Good Girl, and the Gremlins...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/06/06

What’s wrong with being a good girl? What does striving for perfectionism and people pleasing cost us as women in leadership? How does it affect our message and our ability to have a greater impact? In this episode, my guest Regena Garrepy shares with us her journey to reclaim her essence - and the gremlins that keep us from doing the valuable work we should be doing. We also talk about the process Regena and I used to create her new presentation and when you need to mature your message to have a

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37:19

019: How Publishing a Book Impacts Your Speaking...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/05/30

Have you thought about writing a book to boost your personal brand, your business, or your speaking career (or probably all three!)? I know I have, which is why I got a lot out of my conversation with author, executive coach, and keynote speaker Jan Bowen. In this episode, we talk about why Jan chose to write her book "It’s Not That Complicated", how she selected her publisher, what hybrid publishing is, and whether the book has helped Jan’s speaking opportunities. We also get into a meaningful

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43:04

018: [Coaching] Focusing on What Drives Revenue for...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/05/23

As solopreneurs and small business owners, we often get stuck doing tasks that we really need to delegate or hire someone else to do. We tell ourselves that it only takes a few minutes, or we don’t have time to train someone, or we’ll do it later. The problem is that a bottleneck occurs (us!) that limits our business growth. As the business owner, we should be focusing on doing the activities that drive revenue. My guest, Jamara Wilson, has a great insight into this and helps me through some of my

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01:05:33

017: [Coaching] Getting Better Results from Your...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/05/16

If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me. My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs and digital presence through email marketing, SEO, content marketing, ecommerce, and online advertising to amplify their message, reach more of their customers, and sell more of their

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41:49

016: Connecting through Empathy and Storytelling with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/05/09

This idea of empathy and sharing our stories, especially our deep and vulnerable ones, has been coming up a lot for me lately, from panel discussions on politics and social media I’ve participated in to podcasts I’ve been on talking about the power of public speaking to build trust and empathy. Empathy is defined as the ability to understand and share the feelings of another. I would add to that not just feelings, but their life situation and what brought them to where they are today. My guest today

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33:22

015: Vocal Training and Being More Confident Speaking...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/05/03

As speakers, we want to use our voices effectively, feel confident, and project confidence on stage. In this episode, professional singer and vocal coach Freya Casey shares exercises we can do to improve and warm up our voices and how to reduce stage fright and project confidence. What I love about Freya is that she helps people discover the awesomeness in their voice and that she emphasizes mindset and personality as much as physiology and technique. We talk about using the energy of the audience,

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48:49

014: [Coaching] Shifting Your Presentation from...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/04/25

If you’ve been giving presentations for awhile that are the typical 30-60 minutes in length, but you’re curious as to how to condense your idea into a speech that’s less than 10 minutes (it is possible!), you’re going to learn a lot in this episode. My guest, Tara Lynn Foster, is a leadership speaker and coach for women professionals and entrepreneurs. She spent her career in corporate America, dutifully climbing the ladder, until she realized she was on the wrong ladder. Earlier this year, Tara was

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45:20

013: How to Get Local and National Media Coverage...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/04/18

How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing. My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast

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39:32

012: Defining Your Value Proposition for Marketing...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/04/11

How many of us wouldn't rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients. But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead. The place to

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38:44

011: [Coaching] Creating and Preparing for a Keynote...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/04/04

We're going behind-the-scenes to look at what it’s really like to prepare and deliver a keynote. Keynotes are meant to be inspirational and aspirational, which is different from a standard business presentation or breakout session where you’re sharing tactical, step-by-step things that people can do. In a keynote, you want to take the audience on a journey, weaving in your own stories and experiences, and sharing with them your big idea. In this episode, I talk with one of my clients, LuAnn Nigara,

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52:05

010: [Coaching] Identifying a Target Market Ready and...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/03/28

If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this. We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one. So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and

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46:45

009: [Training] Social Media for Speakers and Thought...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/03/22

You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR. This episode is part coaching - I give Donna feedback on her presentation content and how she should position herself. And then it leads into training. Donna is so good at what she does with social media that I couldn’t help but ask her questions I have and that I knew you would benefit from. Donna gives us some fantastic tips and tools for how to use social media, as

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42:58

008: [Coaching] Positioning Your Topic for a Keynote...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/03/20

What kind of topics are worthy of a keynote versus a presentation you would do in a workshop or breakout session? How can you position what you offer so that clients see you as a go-to expert rather than a one-time or infrequent purchase? Both of these questions are key if you’re looking to expand your business and get paid as a speaker. My guest, Danielle Liss, is a lawyer, but don’t worry - she’s not like the attorneys you’ve met at your typical chamber of commerce or networking meeting. Instead,

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58:15

007: [Coaching] Finding Your Unique Message to Stand...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/03/15

How can you set yourself apart from others in your field? What makes your approach different? We all have something that is unique to us, but it’s hard for us to see it in ourselves because we take it for granted - it’s with us all the time, after all! In this episode, I coach my guest Puja Madan to help her find her unique message to stand out, so that’s she’s attracting the right clients and creating content that reflects what’s different about her and her approach to productivity and time

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36:13

006: Why Your Business Needs Diversity with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/03/13

Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It’s important to be aware of the diversity (or lack thereof) in our businesses and in our networks - it's good for us as people and it's good for our company's bottom line. As we sum up at the end, "It all starts with people." We cover a lot in this conversation, from imposter syndrome to what it means to be approachable as a leader to how diversity of both

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52:18

005: [Coaching] Niching & Pitching for Business...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/03/08

It seems counter-intuitive, but it's true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in making this change, and why she ultimately decided to do it. We cover a lot, including: Why you need to niche down in your business Why Edie decided to shift from talking to all business women to focusing on Jewish women One of the

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01:02:12

004: [Coaching] Attracting Clients through Speaking &...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/03/03

Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so impressed with her wisdom and her fierce advocacy for women. Shelli is particularly good at creating local events to connect women with each other. In this episode, Shelli and I strategize ways she can leverage podcasts as

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28:42

003: The Key Elements of a Good Presentation

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/02/28

Go behind the scenes as I deconstruct the key elements of the presentation I recently gave at Podfest Multimedia Expo, which is a podcasting conference. I do the speech for you (it's less than 7 minutes) and then I deep dive into why I chose this topic, explain the structure I used, and describe how and why I connected the opening and closing. You'll learn about 3-act structure, the rule of 3, using humor and inspiration, and the call back. The presentation I gave is called a Pecha Kucha talk. The

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44:43

002: [Coaching] Taking Your Speaking to the Next...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2017/02/23

Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and branding and now teaches branding classes at the same university where I teach, which is how I met Diane 8 years ago. Diane has been doing speaking engagements during the past year at local networking groups and is now ready to take her speaking to the next level. In this episode, Diane and I strategize about how she - and you - can do that. We talk

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