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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

20:45

The Varied Uses of Transparent LEDs with David Venus...

MarketScale Technology ·

2018/06/18

The average person is bombarded with over 1000 advertisements a day, and in the retail space, the go-to ad has been static signage. But as the years have gone by, there's a new need for something that can maintain the open, inviting design of a window-front shop while still draw in new customers. David Venus of PixelFLEX LED sat down on the podcast to tell us how transparent LED screens are bringing exciting and reusable advertisements to the retail industry, and how the technology is making its

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13:47

The Convergence of IT and AV with Garth Leach of ZeeVee

MarketScale Technology ·

2018/06/15

As more and more AV applications find their ways onto IT infrastructure, the industry is seeing active changes in distribution, education and adoption. Garth Leach, Director of Marketing for ZeeVee, joins us to talk about 4K AV over IP distribution, 4K and 8K adoption, and the convergence of IT and AV. For the latest news, videos, and podcasts in the Professional AV Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter –

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24:34

IoT's Ecosystem of Technology with Tom Raftery of SAP

MarketScale Technology ·

2018/06/15

Innovations in the Industrial IoT space are exciting and often industry changing, but they don't act alone. The best, most ground-breaking changes occur when technology works together to create a co-working ecosystem. Tom Raftery, Global VP, Futurist and Innovation Evangelist at SAP, sat down on the podcast to tell us how blockchain and AI play an integral role in the flourishing of IoT tech, from transportation, to finance to healthcare. For the latest news, videos, and podcasts in the IoT

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13:45

TBT: Learning from Previous Power Outages with Eric...

MarketScale Technology ·

2018/06/14

On today’s Throwback Thursday we have Eric Anderson back on our podcast. He is an Engineer at Anderson Optimization and he joins us to talk about a massive power failure in 2003 that forced the energy industry to adapt and rethink their strategy. For more information on Anderson Optimization, log on to https://andersonoptimization.com/. For the latest news, videos, and podcasts in Energy, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in

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23:10

Creating Digital Legacies for Seniors with David...

MarketScale Technology ·

2018/06/14

Preserving your digital footprint might frighten millennials and Gen Z-ers on Twitter, but it's a better situation than the legacies lost from senior citizens. As the world continues to move toward digitally preserving memories and stories of their own, the opportunity to turn seniors' oral history into meaningful life stories for families is ripe for the taking. David Sawyer, founder of TSOLife, is doing just that, and sat down with us to describe his streamlined approach to software integration

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16:13

Finding a Human-Centered Design with Brad Grimes of...

MarketScale Technology ·

2018/06/12

Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market. He says building products and experiences with a human-centered design will be what

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18:07

Bringing 5G to Life with Derek Johnston of Samsung

MarketScale Technology ·

2018/06/06

As the world gets more connected and IoT devices become more comprehensive, the network sustaining them has to be powerful enough for thousands of interwoven devices. Luckily, 5G is on the horizon. Derek Johnston, Head of US Marketing for Networks for Samsung Electronics America, dives in to the capabilities of 5G and how each industry might find use in its powerful bandwidth. For more information on Samsung, log on to https://www.samsung.com/us/. For the latest news, videos, and podcasts in the

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22:46

Making Teleconferencing Reliable

MarketScale Technology ·

2018/06/06

A cultural shift years in the making has arrived; technology has finally reached a point where videoconferencing for businesses is not only reasonable and reliable, but expected. David Maldow, founder and CEO of Let's Do Video, clues us in to the innovations in videoconferencing over the past few years and how the Pro AV industry has switched from providing technology to quality service. For more information on Let's Do Video, log on to http://letsdovideo.com/. For the latest news, videos, and

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16:49

Fan Interactivity in Scoreboard Presentation With...

MarketScale Technology ·

2018/06/05

A cultural shift years in the making has arrived; technology has finally reached a point where videoconferencing for businesses is not only reasonable and reliable, but expected. David Maldow, founder and CEO of Let's Do Video, clues us in to the innovations in videoconferencing over the past few years and how the Pro AV industry has switched from providing technology to quality service. For more information on Let's Do Video log on to http://letsdovideo.com/ For the latest news, videos, and

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14:32

Connectivity For Systems & Innovators with Bridget...

MarketScale Technology ·

2018/06/05

With technology continuing to bridge gaps in communication and data, our access to information is as wide as it is deep. Bridget Benedetti, Director of Marketing & Customer Experience for Hexagon Manufacturing Intelligence, shows us how software, from the user experience to the data it analyzes, is more connected than ever before. She also reminds us of the importance of face-to-face connectivity and how it can spark new ideas and new missions for innovators. For more information about hexagon

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17:57

The Industry-Changing Effects of BYOD Spaces with...

MarketScale Technology ·

2018/06/05

Bringing your home computer to work seemed redundant for years, until infrastructure and hardware got advanced enough to handle Bring-Your-Own-Device work spaces. Colin Birney, Principal Consultant for Birney Consulting, gives his thoughts on the shift toward BYOD environments and how the Pro AV industry is adapting to survive. For more information on Birney Consulting log on to http://www.birneyconsulting.com/ For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe

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19:22

The Evolution of Telecommunication with Ann Earon of...

MarketScale Technology ·

2018/06/05

On today's podcast, we chat with Dr. S. Ann Earon from TRI. We discuss the technology-driven evolution of communication, the psychology of properly instituting these advancements, and she shares an interesting tale about the ups and downs of the application of these technologies. Four more information on Telemanagement Resources International log on to http://www.triinc.com/ For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. Follow

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1:04

Study Finds AR More Useful in Operations Than Sales...

MarketScale Technology ·

2018/06/04

New research shows that the future of online retail is about augmented reality. According to ABI Research, AR is a useful tool for online shoppers who are unable to interact with the products they want to purchase. Retailers like Target are already adopting augmented reality into their online shopping experience. Target Beauty Studio is an app that lets you try on makeup via the power of AR. Nick Finill, senior analyst at ABI, notes that AR is not as viable for in store shoppers stating, “For

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24:00

The World-Shaking Power of Cryptocurrency with...

MarketScale Technology ·

2018/05/31

After coming on our podcast to discuss net neutrality, Luciano Pesci, Founder and CEO of Emperitas, is back to discuss what he says is the most exciting technology out there today: cryptocurrency. He discusses its democratic nature, the varied use of blockchain technology and how it can fundamentally change the way we do business on a global scale. For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication. Follow us on

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14:21

The Pros and Cons of In-Venue Production with Bill...

MarketScale Technology ·

2018/05/29

Though most music venues and sports teams have mastered their in-house video production, multi-purpose event centers are still struggling. We chat with Bill Magod, Project Manager for Advanced Concert & Event Resources, to learn more about the most common setbacks these event centers face when building a production team, and how they can get ahead of the curve.

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24:50

Pro AV's Transition from Hardware to the Cloud with...

MarketScale Technology ·

2018/05/24

Today we sit down with Mark Coxon, Regional Sales Manager for Barco and a frequent guest on our podcast. This time, we learn more about the move from hardware interfaces to cloud-based software for Pro AV services, and how those softwares match up on speed, security and cost. For the latest news, videos, and podcasts in the Pro AV industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – twitter.com/marketscale Facebook –

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19:01

How Net Neutrality Affects Cryptocurrency with...

MarketScale Technology ·

2018/05/23

How Net Neutrality Affects Cryptocurrencies and Businesses with Enrique Sotomayor of Cryptoconomy As people ponder the fate of the internet with or without net neutrality, cryptocurrencies remain uniquely positioned among the conversation. Today we chat with Enrique Sotomayor of Cryptoconomy, who explains the relationship between blockchain technology and ISPs, as well how businesses have adopted cryptocurrencies. For the latest news, videos, and podcasts in the Software and Electronics Industry,

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1:03

ANQ Digital Signage adds Omron Facial Recognition Module

MarketScale Technology ·

2018/05/22

Facial recognition technology could be the most innovative way to market to potential customers. Omron Electronic Components Europe in collaboration with ANQ has developed facial recognition technology that can recognize different people change the type of advertising that is displayed on digital signage based in their preferences. Lee Gibson, managing director at ANQ, “As digital signage is maturing and developing so is the greater need for strategic application. Our dynamic digital signage

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0:55

Microsoft Acquisition Aims to Advance AI

MarketScale Technology ·

2018/05/22

Multinational technology company Microsoft has acquired Semantic Machines in hopes of advancing conversational artificial intelligence. Semantic Machines has developed a new approach to building conversational AI. By using machine learning, users can discover, access and interact with information and services in a much more natural way, and with significantly less effort. All eyes will be on Microsoft to see if this acquisition makes advances in AI a new part of the conversation.

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13:58

Creating Workplaces for Millenials with Raheem...

MarketScale Technology ·

2018/05/22

Today we chat with Raheem Dadabhoy, Co-Founder and CEO of Surge. Raheem tells us how his time in corporate America led him to see the problems and needs of attractive, comfortable workplaces, and how those amenities can be used by small businesses to retain talent. For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – twitter.com/marketscale Facebook

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