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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

32:23

Episode 18 - Curation with Michael Bhaskar

The Extraordinary Business Book Club ·

2016/07/18

In a world in which we're bombarded with information and have choices available to us every waking moment, curation - 'selecting and arranging to add value' - is just as important as creation. Michael Bhaskar argues that it's essentially a business model: you have a responsibility to your customers, your clients, your readers to select, organise and present material effectively. He also gives some insights into his own secret weapons as a writer, juggling his books with a full-time job and a new

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27:24

Episode 17 - Finding the Hook with Karen WIlliams

The Extraordinary Business Book Club ·

2016/07/11

Book coach and mentor Karen Williams found writing her first two books easy, but quickly realised that not all her clients felt the same way. So she put together a course to help them, and in the process earned several thousand pounds and wrote another book! In this interview she shares her 'jump off the cliff and build your wings on the way down' approach and offers top tips on planning and writing your book.

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35:22

Episode 16: Watertight Marketing with Bryony Thomas

The Extraordinary Business Book Club ·

2016/07/04

Bryony Thomas knew exactly what she was doing when she wrote her bestselling book Watertight Marketing: 'Lots of people write a book and then go, "Now what?" I thought, "What do I want to be? Ah, a book's a good way of getting there."' What she hadn't expected was the extraordinary community that she created, and the creative ways in which they've used her principles in their businesses. She reveals how she runs her community to maximise engagement and results, not just the businesses following her

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36:02

Episode 15 - Wealthbeing with Malcolm Durham

The Extraordinary Business Book Club ·

2016/06/27

Sometimes you're not just writing a book, you're starting a movement. That's what Malcolm Durham's aiming for with Wealthbeing, a new way of achieving and measuring success for a more balanced life. The book is the centre, but there's a whole raft of online and offline services around it. In the process, he also created a word that he'll be submitting for inclusion in the Oxford English Dictionary...

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35:22

Episode 14: The Lean Entrepreneur with Brant Cooper

The Extraordinary Business Book Club ·

2016/06/20

In this episode I speak to Brant Cooper, author of The Lean Entrepreneur - which was a crowd-funded book - and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building a community and testing out content and so much more. We also talk about how illustrations and format choices impact how we approach a book, and how authors can use other channels such as video to

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35:22

Episode 13 - The Big Leap with Gay Hendricks

The Extraordinary Business Book Club ·

2016/06/13

When I first put out the call for recommendations for extraordinary business books, Gay Hendricks's The Big Leap was one of the titles that just kept coming up. When I read it I understood what all the fuss was about. The two central concepts - the 'Zone of Genius' and 'upper-limiting problems' - are immediately recognizable to any entrepreneur or business leader, and taken together they become a blueprint for understanding ourselves better and putting an end to self-sabotage. In this interview -

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29:57

Episode 12 - Making it happen with Melissa Hood

The Extraordinary Business Book Club ·

2016/06/06

Melissa Hood is one half of The Parent Practice - with partner Elaine Halligan she has just been named one of the top parenting gurus in the UK by The Daily Mail. Her book Real Parenting for Real Kids, published by Practical Inspiration Publishing in April 2016, was described by Carl Honoré as 'a blueprint for building families that allow both parents and children to become their best selves. A wonderful book.' But it nearly didn't happen. Melissa had been writing this book for more than six years

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35:30

EBBC Episode 11 - The Space Within with Michael Neill

The Extraordinary Business Book Club ·

2016/05/28

The Space Within: Finding your way back home is a very different type of business book. And to be fair, Michael Neill - transformative coach and mentor to CEOs and 'creative spark plug' to celebrities, CEOs and royalty - is no ordinary writer. If you're getting tired of chasing after the next 'how to do', if you're finding that no matter how many books you read or courses you take or videos you consume you're still restless and uncertain, this is probably the book for you. As you read it, you'll

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33:52

EBBC Episode 10 - The 10% Entrepreneur with Patrick...

The Extraordinary Business Book Club ·

2016/05/23

This week I'm interviewing Patrick McGinnis, the only other person I've ever met who broke the Myers-Briggs scale for extroversion. He's got some great tips on finding stories and integrating your book with your website, as well as some fascinating insights into the thinking behind his new work, The 10% Entrepreneur. In a world where no job is risk-free, this is a guide to carving out a portfolio life: balancing the security of the day job with the upside and fun of entrepreneurship.

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32:08

EBBC Episode 9 - PR and business books with Ben Cameron

The Extraordinary Business Book Club ·

2016/05/16

Promoting your book is just as essential and can be just as creative as the writing of it. In this week's episode, book PR expert Ben Cameron shares a host of practical tips on what to keep in mind as you write your book to maximise your chances of getting effective media coverage once it's published. What do you need to take advantage of opportunities to promote your book, and how can you position yourself so that journalists come to you when the right story breaks? Get the transcription of the

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35:15

EBBC Episode 8 - Ambition with Rachel Bridge

The Extraordinary Business Book Club ·

2016/05/09

In this episode, Rachel Bridge, author of Ambition, talks about reclaiming a word that's got a bad reputation. Over the years she has interviewed hundreds of the world's most successful people in all spheres of life and has found a remarkable consistency in their attitude and habits, and this book is based on two simple, central messages: that life is short and you are capable of so much more than you imagine. It's a powerful kick in the pants, and a great example of the 'journalistic' approach to

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34:47

EBBC Episode 7 - social selling with Marcus Woodburn

The Extraordinary Business Book Club ·

2016/05/02

Something a little different this week. Marcus Woodburn is VicePresidents, Digital Products at Ingram Content Group, a company at the epicentre of the global book and ebook ecosystem. One of their most recent and most interesting acquisitions is Aer.io (formerly Aerbooks), which enables publishers and authors to sell their books natively on the social web and from their own sites (unlike Amazon's widgets, this is a direct sale and gives the seller access to the purchaser's data, which is vital for

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34:47

EBBC Episode 6 - Writing on the edge with Natalie...

The Extraordinary Business Book Club ·

2016/04/25

Natalie Reynolds, CEO of Advantage Spring and author of We Have a Deal, reveals the astonishing story behind the writing of her book (don't try this at home), the insecurities she overcame, what she learned about herself, how to know when it's time to write your own book, and why she decided to write about negotiation for people, not just women.

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31:12

EBBC Episode 5 - Productivity and Focus with Graham...

The Extraordinary Business Book Club ·

2016/04/18

How to be a Productivity Ninja is one of the best-known books of its kind, packed with practical, sane advice about Getting Stuff Done in the way that works for you. In this episode Author Graham Allcott reveals the story behind it, including why he originally chose to self-publish and how the book works alongside his business, Think Productive.

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36:24

EBBC Episode 4 - Morning Pages with Sherry Bevan

The Extraordinary Business Book Club ·

2016/04/11

Sherry Bevan is the author of The Confident Mother, published by Practical Inspiration last year, and a confidence coach for women. In this episode she talks to me about the extraordinary impact the practice of Morning Pages has had on her life and her writing, and enjoys turning the tables as she coaches ME on writing my own book! Lots to report this week, with the Quantum Conference and London Book Fair coming up, but despite it all good progress on the book, with the working title and structure

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475 results

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