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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:22:26

MM+M Podcast 6.6.22: The 2022 Agency 100 preview

The MM+M Podcast ·

2022/06/06

MM+M’s Larry Dobrow and Marc Iskowitz discuss what to expect - and how to get the most out of - MM+M’s Agency 100 content package, which goes live Tuesday, June 7. The A100 is an authoritative and comprehensive look at the state of the medical marketing industry, circa mid-2022.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:22:24

The role of podcasts in medicine and why marketers...

The MM+M Podcast ·

2022/06/05

Podcasts have become increasingly popular, including among physicians. The pandemic accelerated HCPs use of and reliance on podcasts. As a result, podcasts provide a growing platform for marketers to ensure their messages reach HCP audiences. www.wolterskluwer.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:20:46

A Conversation with Real Chemistry – How Connection...

The MM+M Podcast ·

2022/05/26

Real Chemistry’s Chief Creative Officer Frank Mazzola sits down for a discussion with MM+M’s Larry Dobrow to discuss how the future of health care hinges on a simple concept: connection. Frank will dive into the work Real Chemistry is doing to bring AI-based insights, conversation and creativity together, to connect with the audience and make medicine more inspiring than sneakers. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:20:18

MM+M Podcast 5.24.22: Road to board diversity hits a...

The MM+M Podcast ·

2022/05/24

Last week a judge struck down California’s Women on Boards law. Lisa Suennen, a healthcare VC, opines on whether the ruling may hamper ongoing board diversity efforts, and why healthcare companies in particular should continue to make a concerted effort to improve their gender ratio.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:17:07

MM+M Podcast 5.17.22: Will abortion marketing spike...

The MM+M Podcast ·

2022/05/17

With a leaked draft suggesting the Supreme Court is poised to strike down Roe v. Wade, some predict a surge in unmet need as abortion access goes dark in conservative-leaning states. Melissa Grant, COO of telemedicine abortion provider Carafem, explains why the firm is turning to social media to reach people, how to vet other trustworthy resources online, and why its marketing will continue to take an unapologetic stance.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok:

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00:26:15

MM+M Podcast 5.11.22: Highlights from MM+M Transform...

The MM+M Podcast ·

2022/05/10

From the opening fireside keynote with Dr. Stephen Klasko to the closing one with Tremaine Wright - and every session in between - we’ll bring you audio snippets from the full program. It’s the next best thing to being there.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:17:56

MM+M Podcast 5.3.22: Why pharma’s ”pivot to digital”...

The MM+M Podcast ·

2022/05/03

Pharma’s initial approach to adjusting to life post-COVID was to digitize its paper sales aids. That strategy has led to a flood of failed digital product launches, a study shows. Graphite’s Jon Hume and Nabriva Therapeutics’ Kimberly Coleman Clotman break down the findings.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:31:48

The truth about our relationships with health, a...

The MM+M Podcast ·

2022/04/27

MRM for Health's new global study deconstructs our fraying relationship with health and healthcare.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:32:22

MM+M Podcast 4.26.22: Why healthcare marketing needs...

The MM+M Podcast ·

2022/04/26

Dr. Klasko will join a host of healthcare leaders at MM+M Transform, scheduled for May 5 in New York City. To learn more about Dr. Klasko’s keynote fireside chat at Transform, “Healthcare in 2032: From COVID to Consumerism,” click here. Follow us on twitter: @MMMnews Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:15:43

MM+M Podcast 4.20.22: Will federal legalization...

The MM+M Podcast ·

2022/04/20

As federal legalization of marijuana edges closer, Tremaine Wright, chair of the New York State Cannabis Control Board, talks about the implications for medical cannabis and how communications are critical to sustaining and growing the industry. Follow us on twitter:@MMMNews Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:23:27

MM+M Podcast 4.12.22: How to advance health equity in...

The MM+M Podcast ·

2022/04/12

A recent study revealed significant cultural differences in the way Hispanics deal with their health. Amy Gomez, SVP of diversity strategy at Klick Health, which co-led the study, explains what life science marketers can do to engage HCPs and patients around the findings.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical

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00:22:01

A decade of Healio, a podcast presented by Healio

The MM+M Podcast ·

2022/04/11

In this podcast, Healio’s John C. Carter, Chief Operating Officer and Joan-Marie Stiglich, ELS, Chief Content Officer, discuss the origins and future of Healio. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:32

MM+M Podcast 4.5.22: Novartis launches a...

The MM+M Podcast ·

2022/04/05

Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content. Follow us on twitter: @MMMnews Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:32:06

MM+M Podcast 3.29.22: Tech-equity for healthcare...

The MM+M Podcast ·

2022/03/29

Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications. Hemphill also provides some real-life examples of ensuring responsible algorithms.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:15:13

Health-data 1:1: Adobe’s Frederik Bay on...

The MM+M Podcast ·

2022/03/22

In the sixth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay for his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical

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00:30:39

Health-data 1:1: Google Cloud's Alissa (Hsu) Lynch on...

The MM+M Podcast ·

2022/03/21

In the fifth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch, a former CPG marketer, for her take on improving the consumer experience with healthcare.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:37

Health-data 1:1: KKR's Christopher McFadden on where...

The MM+M Podcast ·

2022/03/17

In the fourth of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms have upped their investments in health marketing agencies in recent years — a trend that has barely started yet — and to chart out a course for the next set of big-money deals. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more

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00:25:55

Health data 1:1: Mayo Clinic’s Vish Anantraman on...

The MM+M Podcast ·

2022/03/16

In the third of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world,” and how to navigate it. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:27:30

Health data 1:1: Anthem's Ashok Chennuru on privacy...

The MM+M Podcast ·

2022/03/15

In the second of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and other issues. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:24

Health-data 1:1: Micky Tripathi on the federal...

The MM+M Podcast ·

2022/03/14

In the first of a series of conversations at last week’s ViVE health-tech event, MM+M's Marc Iskowitz sat down with Micky Tripathi, the national coordinator of health IT for the Department of Health and Human Services, to discuss implementation of the federal information-blocking ban, and other issues.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and

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681 results

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