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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:22:01

A decade of Healio, a podcast presented by Healio

The MM+M Podcast ·

2022/04/11

In this podcast, Healio’s John C. Carter, Chief Operating Officer and Joan-Marie Stiglich, ELS, Chief Content Officer, discuss the origins and future of Healio. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:32

MM+M Podcast 4.5.22: Novartis launches a...

The MM+M Podcast ·

2022/04/05

Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content. Follow us on twitter: @MMMnews Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:32:06

MM+M Podcast 3.29.22: Tech-equity for healthcare...

The MM+M Podcast ·

2022/03/29

Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications. Hemphill also provides some real-life examples of ensuring responsible algorithms.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:15:13

Health-data 1:1: Adobe’s Frederik Bay on...

The MM+M Podcast ·

2022/03/22

In the sixth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay for his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical

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00:30:39

Health-data 1:1: Google Cloud's Alissa (Hsu) Lynch on...

The MM+M Podcast ·

2022/03/21

In the fifth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch, a former CPG marketer, for her take on improving the consumer experience with healthcare.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:37

Health-data 1:1: KKR's Christopher McFadden on where...

The MM+M Podcast ·

2022/03/17

In the fourth of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms have upped their investments in health marketing agencies in recent years — a trend that has barely started yet — and to chart out a course for the next set of big-money deals. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more

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00:25:55

Health data 1:1: Mayo Clinic’s Vish Anantraman on...

The MM+M Podcast ·

2022/03/16

In the third of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world,” and how to navigate it. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:27:30

Health data 1:1: Anthem's Ashok Chennuru on privacy...

The MM+M Podcast ·

2022/03/15

In the second of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and other issues. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:24

Health-data 1:1: Micky Tripathi on the federal...

The MM+M Podcast ·

2022/03/14

In the first of a series of conversations at last week’s ViVE health-tech event, MM+M's Marc Iskowitz sat down with Micky Tripathi, the national coordinator of health IT for the Department of Health and Human Services, to discuss implementation of the federal information-blocking ban, and other issues.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and

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00:26:33

MM+M Podcast 3.9.22: Health-data checkup from a...

The MM+M Podcast ·

2022/03/09

At this week's ViVE health-tech event in Miami, MM+M's Marc Iskowitz asked Micky Tripathi, the national coordinator of health IT from HHS, along with Anthem's chief data officer Ashok Chennuru and Mayo Clinic's chief technology officer Vish Anantranam, for their post-Covid vision for health data.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and

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00:25:52

MM+M Podcast 2.28.22: How patients are upending the...

The MM+M Podcast ·

2022/02/28

Investors poured almost $23 billion into rare disease therapeutics development last year, a 28% increase over 2020. Patients have been the spark plug behind the robust funding for, and greater attention around, these drugs. Craig Martin, CEO of rare disease advocacy group Global Genes, explains the perils and pitfalls to this patient-led revolution.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn:

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00:20:06

MM+M Podcast 2.22.22: It's Robert Califf’s FDA 2.0

The MM+M Podcast ·

2022/02/22

Now that Dr. Robert Califf has been sworn in as permanent FDA chief, he’ll confront a host of pandemic policy and other challenges. We asked Peter Pitts, a former FDA associate commissioner, to weigh in as Califf begins his second stint in the agency's top job.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:31:42

MM+M Podcast 2.15.21: The TikTokker who’s tackling...

The MM+M Podcast ·

2022/02/15

It’s no wonder TikTok named third-year medical student Joel Bervell its 2021 voice of change. His videos highlighting racial bias in medicine have not only garnered millions of individual views. They’ve tackled decades-old disparities and led to systemic change.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:30:13

MM+M Podcast 2.8.22: The metaverse for healthcare...

The MM+M Podcast ·

2022/02/08

Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape - and more brands take notice. Emma Chiu, global director for Wunderman Thompson Intelligence, explains findings from a new report, “Into the Metaverse,” and delves into the implications for pharma brands.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced

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00:26:40

MM+M Podcast 2.1.22: Using telehealth to speed access...

The MM+M Podcast ·

2022/02/01

Can virtual care companies get the newly authorized COVID-19 antiviral treatments to patients faster? Former ER doc Tim Peck, who started two telehealth firms and is now health director for design firm IDEO, talks about the potential.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:22

How Omicron will help us learn to live with the...

The MM+M Podcast ·

2022/01/27

There are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi unpacks the nuances of Omicron and shares why she's optimistic about where we are in the pandemic.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:26:42

MM+M Podcast 1.25.22: Overseeing comms for the firm...

The MM+M Podcast ·

2022/01/25

Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:21:08

Attracting and retaining top talent amidst the Great...

The MM+M Podcast ·

2022/01/20

During the Great Reshuffle of people and talent, more people are aligning their passions and purpose with what they do. With priorities shifting and job hopping on the rise, marketing firms are battling to attract top specialized talent and retain their own. As employees are rethinking not only how they work, but why they work, there’s a real opportunity to make changes and even reinvent your business. Tune in to hear Kimberly Jones, President & CEO of Butler/Till, one of the fastest growing

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00:22:52

The value of omnichannel marketing for pharma, a...

The MM+M Podcast ·

2022/01/19

MM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn:

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00:29:47

MM+M Podcast 1.18.22: Digital health’s funding frenzy...

The MM+M Podcast ·

2022/01/18

Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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670 results

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