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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

03:49

How Can You Charge Different Customers Different Prices?

Product Chats Podcast ·

2016/02/04

Pragmatic Marketing Instructor Mark Stiving addresses one of his favorite frequently asked questions. Charging different prices to different customers can help you maximize profits, but how can you do it effectively?

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20:06

What You Need to be a Rockstar at Work

Product Chats Podcast ·

2016/01/29

Experience is important to consider in job offers and promotions, but some personality traits may be even more compelling. Join Pragmatic Marketing instructors Paul Young and Mark Stiving as they analyze the seven traits of rock stars at work. Paul goes beyond the premise of his Pragmatic Marketer article "The X Factors" to offer additional insight on how to be more effective in product management and marketing.

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06:45

Building & Communicating Corporate Strategies

Product Chats Podcast ·

2016/01/21

Learn how to align your departments’ activities with initiatives that support an effective cooperate strategy. Pragmatic Marketing instructor, Steve Gaylor will help you discover the key elements for building corporate strategies, and how to get your entire team to focus on objectives in alignment with that strategy. To learn more about corporate strategies, and several other product marketing topics, visit pragmaticmarketing.com

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38:41

Secrets to Great Advisory Boards

Product Chats Podcast ·

2016/01/14

It can be challenging to create and manage an advisory board. In this podcast, Eyal Danon, founder and president of Ignite Advisory Group, shares tips for building an effective advisory board and identifies mistakes to avoid when hosting an advisory meeting. He also shares logistical details like the optimum number of members and who they should be. And he discusses the importance of limiting discussion topics to ensure that you have enough time to focus on key initiatives.

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03:33

Competing with Free Offerings

Product Chats Podcast ·

2016/01/07

It's a pretty well-known fact: People would rather get something for free than pay money for it. Pragmatic Marketing Instructor Mark Stiving takes a look at pricing models that allow you to differentiate from your competitor's freebies. marketing, pricing, product management

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15:16

Marketing with a Purpose

Product Chats Podcast ·

2015/12/17

Are you marketing with a purpose or simply practicing random acts of marketing? If you don’t have your personas, positioning and purpose clearly defined it’s most likely the latter. Join Pragmatic Marketing instructors Mark Stiving and Jon Gatrell as they discuss how these three P’s represent some of the most important parts of marketing. Then listen in as they dig deeper into personas: how buyer and user personas differ, and what you can do to jump start your persona creation efforts.

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03:41

Best Practices for Analytics and Metrics for Product...

Product Chats Podcast ·

2015/12/10

Do you know the difference between analytics and metrics? Pragmatic Marketing instructor Jon Gatrell gives us his take on both and how product teams can use them to achieve their product goals.

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08:59

Defining Roles and Sharing a Common Set of Priorities

Product Chats Podcast ·

2015/11/19

Join Pragmatic Marketing instructor Steve Gaylor as he speaks about how to utilize a gap analysis tool to achieve alignment throughout your organization and prioritize activities within your company to get everyone working toward the same goals.

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02:25

Raise Prices Without Upsetting Customers

Product Chats Podcast ·

2015/11/12

Pricing is not a set-it-and-forget-it activity. Sometimes you raise your prices. On this episode of Pragmatic Live, Pragmatic Marketing Instructor Mark Stiving examines how you can do so without hurting current customer relationships.

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04:31

How Do Product Teams Get Measured?

Product Chats Podcast ·

2015/11/05

So you’ve got your product team in place and they’ve implemented your plan from top to bottom. Now what? How do you define success? Pragmatic Marketing instructor Jon Gatrell takes time out to discuss a few metrics that may be helpful in determining your individual and company’s success.

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05:58

The Tactical Side of Being Market-Driven

Product Chats Podcast ·

2015/10/29

Uncovering market problems is a strategic activity. But what tactical efforts need to be made in order to become market-driven? Pragmatic Marketing instructor Steve Gaylor gives us guidance on how to start down the strategic path in this Pragmatic Live podcast.

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20:45

The Power of Positioning

Product Chats Podcast ·

2015/10/21

When you equip your sales team and other departments with a complete understanding of who you have built something for, why they would want it, and the pain points that you’ll solve for that audience, it’s easier to connect with buyers and demonstrate that your solution is the right one. That’s the power of product positioning. In this podcast, Pragmatic Marketing instructor Rich Nutinsky explains the power of product positioning and why it should be done before gaining executive approval for a

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29:29

How Veda Became Market Driven

Product Chats Podcast ·

2015/10/08

When John Wilson became executive general manager of market and product development at Veda in 2010, he was concerned about the Australia-based data intelligence company's inconsistent approach to product management. As a Pragmatic Marketing alumnus, he also knew the company should spend more time in the market-rather than waiting for customers to come forward with ideas and needs. He brought Pragmatic Marketing in to help Veda become more consistent across departments and more market-driven. As

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25:51

How Ariba Went from Tribal to World Class

Product Chats Podcast ·

2015/10/02

The product management at Ariba, an SAP company, has come a long way. In 2008, it was what Joe Fox, now vice president of marketing and strategy at Ariba, called a "tribal organization." The differing methodologies and approaches of the product managers meant the company struggled with silos. Fox brought in Pragmatic Marketing to teach his company to become more market focused. Within a short time, the team's focus went from what it got to build or what its architecture was to "trying to win in the

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474 results

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