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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

53:26

The Long March of the Google Penguin Continues

Webcology ·

2016/01/14

The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever.Panda not part a real-time ranking event but it is part of the core algorithm. To me this means Panda remains more like a filter through which Google runs and

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53:46

Drupal CMS Versions Susceptible to Exploits

Webcology ·

2016/01/08

All Drupal CMS Versions Susceptible to Exploits, sobe aware that there are some major vulnerabilities that have yet to be patched. ASearch Engine Optimizer Sentenced to More than Three Years in Federal Prison for Extorting Money from a Local Merger and Acquisitions Firm. We learnHow Business.com Increased Subscriptions by 65% in 2015.Bing Now Powers AOL Search: What Advertisers Need To Know. FromCES 2016: Microsoft Partners on Smart Car Technologies asMicrosoft announced multiple partnerships with

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54:12

Yahoo to Spin Off its Core Business; Momentology 2016...

Webcology ·

2015/12/10

Yahoo to Spin Off its Core Business;Momentology 2016 Predictions; Google Search Will Integrate AMP Pages In February 2016, May Get Ranking Boost andBruce ClaysSearch Engine Relationship Chart.Not quite as complex as it once was.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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55:16

Three Billion Dollar CyberMonday Beats Forecasts;...

Webcology ·

2015/12/03

-CyberMonday beats forecasts with over 3Billion in revenues (or what Google calls lunch), BlackFriday disappoints retailers but was amazing for Amazon. The Slow march of the Penguins Continues into 2016.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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43:25

Martin Ford and the Rise of the Robots

Webcology ·

2015/11/26

Silicon Valley-based author Martin Ford, who recently penned the book Rise of the Robots: Technology and the Threat of a Jobless Future, talks to Jim Hedger about what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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54:58

Succeeding with the Shorty Awards; Adwords Black...

Webcology ·

2015/11/12

Google Testing Larger Recipe Descriptions in Search Results; SEMPO Launches 2015 Search Marketer Salary Survey To Assess Industry Earnings;Plus Adwords Black Friday Cyber Monday Offers plus Jim Hedger and Dave Davies speaks withGreg Galant, theCEO, Co-founder of theShorty Awards.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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54:16

Social Media Marketing for Small Business Roundtable

Webcology ·

2015/11/05

Jim Hedger and Dave Davies host aSocial Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guidethat states "before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms operate, who they appeal to, and how all of this relates to your company and your marketing objectives."Support this podcast at —

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53:31

Google Updates Webmaster Guidelines Regarding Mobile...

Webcology ·

2015/10/29

Google Updates Webmaster Guidelines Regarding Redirects, plus the slow march of the Penguins continues with word from Gary Illyes that it will come sometime. Also, Jim Hedger and Dave Davies discuss the launch of Youtube Red, and Liability Hammer Comes Down on Google, But Hits Users.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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57:11

New Government in Canada Good or Bad for Tech; New...

Webcology ·

2015/10/22

Today on Webcology Dave Davies and Jim Hedger discuss whether or not the new government in Canada is good or bad for tech, Michael Wolf’s insights in Business Insider today, new updates at Google, Comscore market rankings, and Back to the Future Day!!Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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55:28

Google Penguin or Penalty? Google Scrubs Ajax Crawl...

Webcology ·

2015/10/16

Google Penguin or Penalty? Google scrubs Ajax crawl plans. Google Trying to Fix Wix Trix; Http to Https – Transfer disavow; The real reason behind HTTPS! Plus, Twitter Inc. lures Google Inc executive Omid Kordestani to become its executive chairman, the latest step in the company's turnaround efforts.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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52:54

Google Panda Rolling Out in Increments, Google...

Webcology ·

2015/10/09

Google Panda is reported to be rolling out in increments. Google Authorship not dead? Aggressively attacking hacked spam sites; Study: 29% Of Sites Face Duplicate Content Issues and 80 percent Aren’t Using Schema.org Microdata. Plus, Jim Hedger and Dave Davies discuss what happened this week at Pubcon Las Vegas 2015 and the creation of a new charity made in the name of beloved digital marketer Dana Lookadoo. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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54:51

SMX East 2015: Gary Ilyes says HTTPs for SEO is Wrong?

Webcology ·

2015/10/01

Jim Hedger and Dave Davies discusses the goings on at SMX East 2015 where Gary Ilyes from Google spoke about if you go https for SEO purposes, youre doing it wrong. Plus, the days of virtually free data are ending thanks to mobile.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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54:14

Local Search Ranking Factors; Google Leads Facebook...

Webcology ·

2015/09/25

Jim Hedger and Dave Davies discuss local search ranking factors, a new report that says Google has the fourth most popular app, growing faster than Facebook, Google Analytics changes to hourly default view for behavior. Plus, Schema.org will be the new ranking signal on Google SERPs.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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35:57

Useful Applications of Facebook Search for Marketers

Webcology ·

2015/09/17

David Mihm, the ‎Director of Local Search Strategy at Moz, offers Useful Applications of Facebook Search for Marketers following up on his MozCon 2015 presentation where he showcased Graph-powered insights for small-business marketers—with utility well beyond Facebook.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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44:31

Working Around Accessing Search Queries in Google...

Webcology ·

2015/09/03

Jim Hedger and Dave Davies discuss a SERoundtable article where they published a temporary workaround, where users can access the search queries report by after logging into Google Search Console. Plus, Google shot the Serif; Flash Frozen by Google; What has always existed for the Freshman Class of 2019? Also, David Szetela now VP of Search Marketing Operations at Bruce Clay and Did Google Reverse the Panda 4.2 Update?Support this podcast at — https://redcircle.com/webcology/donationsAdvertising

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48:14

5 Awesome Schema.org Rich Snippet Plugins And Mobile...

Webcology ·

2015/08/27

Jim Hedger and Dave Davies discuss 5 awesome Schema.org rich snippet plugins for WordPress users, and Facebook M adds to mobile assistant sprawl with Cortana, Siri, and Google Now. They also talk about the fake "women' scandal on Ashley Madison, and the Google Street View car getting hit with tomatoes at a Spanish tomato-throwing festival. Lastly, Jim and Dave tell about a secret search landing a programmer a job at Google, and about the YouTube Gaming launch.Support this podcast at —

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51:03

Mobile Marketing Discussion with Moxie; Matt Cutts...

Webcology ·

2015/08/21

Matt Cutts Still with Google, Leave continues through end of the year. New Bug with Indexed URLS in Google Search Results ; Social Signals do not directly impact Google search rankings. Plus Jim Hedger and Dave Davies welcomes the team from Mobile Moxie to discuss all thing mobile with Cindy Krum and Emily GrossmanSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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55:02

Technical Sites Not Ranking Problem in Google; Google...

Webcology ·

2015/08/13

Technical Sites Not Ranking Problem in Google;Google Ignores Links to 404s; Does Wikipedia Really Have a Google Problem; Sesame Street Headed to HBO; Google User Actions not Ranking Factor; Google Marriage Proposal Fail.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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56:18

Google Panda 4.2 Continues; New Study Finds Non...

Webcology ·

2015/08/11

Google Panda 4.2 Continues; New Study Finds Non Mobile Friendly Sites Disappearing From Results. Facebook Patents Technology to Give Lenders Leverage over Borrowers based on social connections. Plus, Windows 10 Raves, Stephen Harper and Netflix and more.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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54:41

Make Re-Marketing a Part of Your Marketing; SEMPost...

Webcology ·

2015/07/30

PPCandPerformance Marketer Duane Brown following his presentation at MozCon ondelightful re-marketing. Duane discusses with Jim Hedger and Dave Davies about theimportance of making re-marketing a part ofyour marketing strategy. Plus,SEMPost Turns 1-Year Old and Jennifer Slegg comes on to discusses the milestone.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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827 results

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