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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

28:59

Chatbots, Marketing and Direct messaging at Scale...

Wealthy and Well-Known Podcast ·

2021/05/04

On today’s episode of The Influential Personal Brand Podcast, we get technical! We speak with Natasha Takahashi from The School of Bots about the amazing potential of chatbots and what they are already doing for marketing campaigns across industries. In our conversation, Natasha explains exactly how chatbots work by automating direct messaging at scale for exponential impact. Listeners can expect to hear about the best platforms to utilize for making chatbots a part of your business and why it’s far

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28:15

Bob Burg Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/04/30

In today’s episode of The Influential Personal Brand Podcast, we revisit a recent conversation we had with Bob Burg. Hear about our top three takeaways, as well as why we love Bob Burg’s philosophy of being a Go-Giver and why it’s a concept that works! We expand on how speaking for free, while still monetizing your time was essential to the careers of countless esteemed personal speakers including Tony Robbins and Bryan Tracy, in addition to Bob Burg. Hear a frank rundown of what we think is broken

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27:21

Secrets to Selling the Go Giver Way with Bob Burg

Wealthy and Well-Known Podcast ·

2021/04/27

“Great salesmanship is never about the salesperson. Great salesmanship is about the people whose lives are made better because you’ve been a part of it.” This profound message comes from renowned speaker, author, and today’s guest, Bob Burg. He joins us to discuss how you can get more profits and referrals by embracing the ‘Go-Giver’ mentality. We devote the early part of this episode to unpacking Go-Giving and exactly how consistently providing value leads to financial profitability. After

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23:51

Jennifer Cohen Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/04/23

In today’s special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares his biggest takeaways and thoughts from his recent interview with Jennifer Cohen. Hear how Jennifer achieved viral success with her TED Talk and why she advocates for trusting the process and being patient. Rory unpacks lessons from the interview and explains why it’s important to market your product based on the result rather than the content. Tune in for a quick recap and plenty of

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25:46

How to Create a Viral TedTalk with Jennifer Cohen

Wealthy and Well-Known Podcast ·

2021/04/20

In today’s episode of The Influential Personal Brand Podcast, Jennifer Cohen returns to talk about the runaway success of her TedTalk entitled ‘The Secret to Getting Anything You Want in Life’. Jennifer is an entrepreneur, fitness authority and best-selling author of Strong Is the New Skinny and also hosts a podcast called ‘Habits and Hustle’. In our conversation today we talk about Jennifer’s experience on the TED Talk stage and how she got there. Hear anecdotes of everything that went wrong

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20:13

Jon Acuff Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/04/16

The key distinction between overthinking and preparation is that preparation leads to action and overthinking leads to more thinking. In today’s recap episode, we reflect on our top takeaways from our conversation with Jon Acuff, a brilliant speaker and bestselling author whose recent research has resulted in extensive knowledge on how what we think affects what we do. We devoted much of our conversation to successful self-talk for personal brands. Today, we further unpack the nature of negative

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25:36

Successful Self-Talk for Personal Brands with Jon Acuff

Wealthy and Well-Known Podcast ·

2021/04/13

In this episode, we get together with Jon Acuff, New York Times Bestselling Author of seven books. Jon is an incredible speaker and speaks for big companies such as Fedex, Nissan, and Chick-fil-A. His last book was a number one Wall Street Journal bestseller called Finish: Give Yourself the Gift of Done. During our conversation, Jon shares all about the research he has been doing lately for his new book, Soundtracks — finding the solution to overthinking and specifically some of the mindsets issues

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18:40

Honorée Corder Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/04/09

In today’s special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares a debrief and summary of his most recent interview with Honorée Corder. You’ll hear some of the key lessons to be learned from that episode, namely the fact that launching a book is not just launching a book, it’s launching a business. There are so many aspects to it, and a book outline is not just a “how to” for writing a book, but a business proposal too! Listen in as Rory shares three quick

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34:12

How to Produce and Promote Your Self Published Book...

Wealthy and Well-Known Podcast ·

2021/04/06

Writing and getting books published, distributed, and marketed properly is one of the biggest pain points that many listeners have. Over the years, your host, Rory Vaden has had the opportunity to interface with a number of people with superpowers in the writing and publishing space and, in this episode, he introduces you to one of them. Today’s guest is Honorée Corder, strategic book coach, publishing specialist, and co-creator of The Miracle Morning book series with Hal Elrod. She specifically

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15:59

David Horsager Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/04/02

What are you focused on that is truly unique? And what can you do so deeply in your subject matter that no one else can compete with you? Today we recap our interview with David Horsager, a thought leader who is so cemented in his niche that his brand is synonymous with his specialty: building trust in businesses. Our first takeaway relates to how you can create brand clout and credibility by being research-driven. We then dive into how David uses gratitude to differentiate himself. After talking

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27:58

Building a Trusted Personal Brand with David Horsager

Wealthy and Well-Known Podcast ·

2021/03/30

Most of us are trying to solve the wrong problem. As David Horsager explains in today’s episode, trust is at the root of every business challenge. David should know. As the foremost expert on trust and CEO of the Trust Edge Leadership Institute, he’s helped companies increase their revenue by improving their reputation. We open our conversation with David by exploring how he went from humble beginnings to becoming a world-renowned thought leader. He shares how he discovered his niche and why most

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13:05

John Lee Dumas Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/03/26

To find success, you don’t always have to be the best in your niche. Sometimes all it takes is being the first in your niche. In this recap episode, we reflect on our top takeaways from our conversation with podcast grandmaster John Lee Dumas, someone who has built his brand by having the first-mover advantage. After chatting about the advantages of being the first person in your niche, we highlight John’s lesson that consistently creating and putting yourself out there will lead to excellence. Or

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26:59

Launching a Powerful Podcast with John Lee Dumas

Wealthy and Well-Known Podcast ·

2021/03/23

Discovering your one big idea and then making it a reality is the key to unlocking financial freedom and fulfillment. Today we speak with John Lee Dumas, the creator and host of Entrepreneurs on Fire, a podcast that’s enjoyed over 100 million downloads. In our conversation with John, we explore what he did to find uncommon success while also unpacking his best lessons from interviewing over 3,000 of the world’s top entrepreneurs. Early in this episode, John talks about the most important elements to

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18:04

Victoria Labalme Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/03/19

Take creative risks. Often it’s the only way to differentiate yourself and build a memorable brand. This simple message is a top takeaway from our interview with eminent speaker and business expert Victoria Labalme. Today we share our chief learnings from our conversation with her. After chatting about her book, Risk Forward, we unpack what it means to take creative risks. Reflecting on how artfulness entrepreneurship is, we explore why you need to balance having business processes and structure

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25:51

How to Unlock Your Hidden Genius with Victoria Labalme

Wealthy and Well-Known Podcast ·

2021/03/16

What can only you do? And how can you do it in your own way? Answering these questions is the key to building a brand that stands out from the crowd. Today we welcome presentation strategist Victoria Labalme onto the show to help listeners discover the value that only their brand can provide. We also speak with Victoria about how her book, Risk Forward, can help you find success when the future seems uncertain. Early in our conversation, we chat with Victoria about how critical creative risks are to

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26:19

Neil Patel Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/03/12

The golden path to effective SEO doesn’t require any technical expertise. Instead, it requires that you consistently publish content that relates to your market. This critical insight comes from our interview with the Godfather of SEO and marketing thought leader, Neil Patel. Today we recap more of our top takeaways from that conversation. For our next highlight, we talk about how you can use content to drive your business growth, adding tips on how you can best do this. Reflecting the view that SEO

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25:05

SEO Secrets for Personal Brands with Neil Patel

Wealthy and Well-Known Podcast ·

2021/03/09

Building an SEO strategy may seem like a daunting task. But in reality, the most effective SEO is built on strong foundations and consistent work that requires little to no technical skill. Today we welcome SEO and marketing king Neil Patel onto the show to talk about the core SEO fundamentals that personal brands need to cover. Neil’s first lesson highlights that SEO is a long-game that requires you to consistently post content. After chatting about the hit and miss nature of content, we dive into

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15:47

Luvvie Ajayi Jones Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/03/05

The deepest satisfaction in life can only come from serving others. And to do that you need to be bold enough to be your authentic self. This idea is one of the top takeaways from our episode with Luvvie Ajayi Jones, viral TED Talk speaker and author of Professional Troublemaker. In this episode, we recap our phenomenal interview with her, with our first highlight touching on how courage is contagious. As Luvvie explains, you can strengthen your audience by being a source of emotional fortitude. We

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27:09

Fear Fighting and Being Bold with Luvvie Ajayi Jones

Wealthy and Well-Known Podcast ·

2021/03/02

This is the second time we’re welcoming charismatic New York Times best-selling author and speaker Luvvie Ajayi Jones onto the show. Today we speak with Luvvie about the key message of her new book; that to truly, meaningfully change our lives, we have to become professional troublemakers. Early in our conversation, we discuss the importance that boldness can have when building your personal brand. Luvvie then shares how she developed her boldness. As she explains, being a person of impact means

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18:12

Jamie Kern Lima Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/02/26

Just because it hasn’t been done before doesn’t mean that your inspired idea won’t work. Jamie Kern Lima’s life is proof that you can build a successful business from your unique idea. Today we recap our conversation with Jamie and share our top takeaways from her story. We open by discussing why you shouldn’t look to your competitors for insights into your value proposition. We then dive into the power of listening to your gut. Using Jamie’s example, she was told that no one would buy products from

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