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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:33:31

Episode 93: Enrollment Marketing Benchmarks — The...

Higher Ed Pulse ·

2021/07/01

This special segment is the second part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing in Graduate Enrollment Management here.To access the full benchmarks report, visit www.BeatTheBenchmarks.com!More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report:The research

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00:38:46

Fanatical Fridays Episode 39: Summer Session #3 —...

Higher Ed Pulse ·

2021/06/25

Guest co-host Jamie Gleason joins the discussion this week as Mickey breaks down his approaches to working prospective student pipelines. Mickey discusses three components to address the pipeline as the conversation gets intense quickly! From defining stages and substages, to high conversion moments, to prioritizing your daily and weekly engagement efforts, this episode dives deep. Tune in to hear the approaches Mickey has successfully applied to improve student conversions and increase

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00:25:52

Episode 92: Enrollment Marketing Benchmarks Series —...

Higher Ed Pulse ·

2021/06/24

This special segment is the first part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot.Tune in for insights, data, and strategic recommendations for how to up your event email marketing game plan!To access the full benchmarks report, visit www.BeatTheBenchmarks.com!More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report:The

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00:42:46

Fanatical Fridays Episode 38: Summer Session #2 — How...

Higher Ed Pulse ·

2021/06/18

On this week's episode of Fanatical Fridays, Zach and Mickey flesh out a tried and true framework for social media advertising that helps schools of all shapes and sizes generate quality leads (regardless of their media budget). Furthermore, Zach shares ideas for how enrollment marketers should diversify their marketing channels based on their average annual budget for media buys. Get ready for some specific, tactical tips to up your channel strategy game!Learn more about this episode and about our

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00:56:40

Episode 91: How High School Juniors are Feeling About...

Higher Ed Pulse ·

2021/06/17

On this week's podcast, Zach sits down with Will Patch from Niche and Jeremy Tiers from Tudor Collegiate Strategies to discuss a survey they recently conducted of high school juniors.A total of 7,129 juniors responded to the survey and expressed their hopes, dreams, and fears about their college search process in a (soon-to-be) post-pandemic world.Tune in for a fascinating discussion on what these survey results suggest about the future of higher ed marketing and student recruitment.Some noteworthy

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00:45:20

Fanatical Fridays Episode 37: Disruption in Higher Ed...

Higher Ed Pulse ·

2021/06/11

In our first SUMMER SESSIONS☀️ episode, Mickey and Zach chat about the disruption in the higher ed industry ushered in by the pandemic and the unique challenges faced by various types of educational institutions. The hosts dive into the following questions:Is this the 'moment of truth' for schools who are facing massive enrollment declines? How do they become genuinely distinct, before going extinct?Why do enrollment marketers focus on huge virtual events, when there can be rich and engaging events

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00:49:01

Episode 90: How to Take a Performance-Driven Approach...

Higher Ed Pulse ·

2021/06/10

In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal opinions than many quantifiable measures and that only 1 in 3 are using periodic brand tracking to measure success.While tides are shifting, there is still a lot of work that needs to be done in higher ed to associate brand and marketing impact with an institution's bottom line. On this week's episode, Zach sits down with Jason Simon — CEO of

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00:08:40

Fanatical Fridays Episode 36: A Special Announcement

Higher Ed Pulse ·

2021/06/04

We're gearing up to launch a new, special segment of Fanatical Fridays called SUMMER SESSIONS. ☀️Get ready for 6 episodes designed especially to teach you a new strategy and/or tactic that will help you become a better enrollment manager or higher ed marketer this summer. - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odellhttps://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast

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00:41:44

Episode 89: How Higher Ed Marketers Can Increase...

Higher Ed Pulse ·

2021/06/03

Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns.If a picture's worth a thousand words, a video must be worth a million?!90% of Gen-Z is on YouTube and watches an average of 23 hours of content on the platform each month.And yet, many enrollment marketers still don't know the first thing about how to advertise effectively on the world's second-largest

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00:49:48

Episode 88: How the Post-Pandemic Reality will Affect...

Higher Ed Pulse ·

2021/05/27

On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ways in which COVID has fundamentally changed how higher ed thinks about branding, marketing, and student recruitment.They discuss how higher ed institutions will evolve their offers and experiences and whether or not schools will become more specific with their audience targeting. That would be a shift from positioning themselves as a place for

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00:31:16

Fanatical Fridays Episode 35: Reaching Beyond the...

Higher Ed Pulse ·

2021/05/21

This week’s Fanatical Friday’s episode is the second part of an Enrollify Podcast two-part series (catch the first episode here). Zach Busekrus is joined by a special guest, Jamie Gleason, a 15-year enrollment management veteran (both on campus and in the ed-tech/enrollment marketing space). Anthony de Mello, a Jesuit priest and psychotherapist said that “We yearn for change, but cling to the familiar.” Those who have been in enrollment management for a long time get opportunities every year to

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00:42:52

Episode 87: Reaching Beyond the Familiar —...

Higher Ed Pulse ·

2021/05/20

In this week’s episode, Zach Busekrus welcomes Jamie Gleason (DD Agency’s VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific. In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old “what’s next in enrollment marketing” question. For instance, what would it look like to introduce a video-first communication flow (yes, instead of that old email comm flow you’ve been using). Is there a point in which

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00:30:27

Fanatical Fridays Episode 34: How to Advertise on...

Higher Ed Pulse ·

2021/05/14

A recent Pew Research Center report pegged YouTube as the most popular and fastest-growing social media platform, reaching 81% of US adults in 2021 — up from 73% in 2019. And Gen-Z? 90% of them watch one or more videos on the platform every month!But, enrollment professionals have struggled to effectively use YouTube for student recruitment — and it's time that changes. On this week's episode of Fanatical Fridays, Zach offers a crash course on YouTube advertising for enrollment marketers. Tune in to

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01:18:51

Episode 86: How Higher Ed Marketers Should Be Telling...

Higher Ed Pulse ·

2021/05/06

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack? On this week's episode, Zach is joined by Kerry Morrison, Chief Storytelling Officer at Goodkind — an education technology company focused on storytelling through personalized, one-to-one video.Zach and Kerry discuss how to rethink the student recruitment process

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00:39:30

Fanatical Fridays Episode 33: Data Points That Help...

Higher Ed Pulse ·

2021/04/30

Zach and Mickey share practical ideas for the data points that enrollment managers should be leveraging to better personalize their communications to prospective students. Don't miss the debate on the value of personas at the end and a special announcement about a new series coming out this summer!Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth

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00:39:09

Episode #85: How Enrollment Marketers Should...

Higher Ed Pulse ·

2021/04/29

TikTok advertising today is basically what Facebook Advertising was in 2014 — organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?According to Enrollify subscribers, it's "because we aren't sure how to get started." Well, buckle up folks because on this week's episode, Zach shares detailed insight into why enrollment marketers should up their

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00:57:12

Episode 84: The Problem with Marketing Attribution in...

Higher Ed Pulse ·

2021/04/22

In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space.Joseph dives into the following questions:What are the most important channels for enrollment marketers to be spending money in right now?Where should enrollment marketers spend time “building clout” online right now? Are there specific networks or channels you believe enrollment managers and higher ed marketers

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00:50:56

Episode 83: How to Personalize Your School's...

Higher Ed Pulse ·

2021/04/15

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him — even if they were sparse.Little did he know then just how "scrappy" his first job after graduation as an enrollment marketer would need him to be. Tune into this week's episode of The Enrollify Podcast for a conversation about marketing automation...and what schools with

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00:32:51

Fanatical Fridays Episode #32: What Admissions...

Higher Ed Pulse ·

2021/04/09

May is just around the corner and it's time for admissions counselors to get hyper-focused on who is "in" and who is "out" for fall 2021. On this week's episode of Fanatical Fridays, Zach and Mickey riff on enrollment marketing strategies and tactics that will help admissions teams discern which applicants are worth continuing to market to (and which ones aren't!). Check out our show notes for more episode details and to learn about our sponsors. - - - -Connect With Our Co-Hosts:Mallory

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00:47:33

Episode 82: Introducing CRMprov — a New Podcast from...

Higher Ed Pulse ·

2021/04/08

CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRMprov: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus Software. Mickey Baines and Jamie Gleason connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, PA). Jefferson's CRM journey was, let's say, complicated...including the merger of two separate

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