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PODCAST

Right About Now - Legendary Business Advice

The Radcast Network

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise withuncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with

business marketing

All Episodes

00:33:17

Ball Hammocks and Bold Branding with Jens Nicolaysen...

Right About Now - Legendary Business Advice ·

2021/05/04

On this episode, Ryan sits down with Shinesty Chief Marketing Officer Jens Nicolaysen to discuss the importance of branding and standing out with content that entertains and is unexpected. Shinesty is teaching a masters course for building community and branding that isn't scared to be, well, ballsy!Ryan and Jens hit the key areas for developing content and branding in 2021. Known for "Keeping you outfitted for all of life's social moments" Shinesty is a game-changing brand. Topics

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00:31:41

Weekly Marketing and Advertising News: Domino's NOID...

Right About Now - Legendary Business Advice ·

2021/04/30

Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and guest co-host Josh Hill, discuss the impact of nostalgia marketing, the growth of digital ad spending, and how brands like Nerf are taking TikTok very seriously.These are today’s topics:Domino's brings back the NOIDGoogle, Facebook, and Amazon see huge increases in ad spending year over yearUltrafabrics Color Lab launching virtual seriesNERF names Chief Tik Tok OfficerIf you

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00:45:17

Fame Engineering and Brand Positioning with Valor Media

Right About Now - Legendary Business Advice ·

2021/04/27

Welcome to this week’s episode on The Radcast! In this episode, host Ryan Alford discusses the importance of brand development with PR extraordinaire, Michael Valor.Today’s guest is Michael Valor, CEO of Valor Media and host of Overly Positive Podcast. Valor Media tackles personal branding initiatives, excels in their client’s Instagram growth, and more.In this episode, Ryan and Michael discuss:Fame engineeringBrand positioningPersonal branding as supported by real pressThe importance of Instagram

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00:38:13

Weekly Marketing and Advertising News: Influencer...

Right About Now - Legendary Business Advice ·

2021/04/23

Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways your business can leverage influencer marketing and more marketing news.These are today’s topics:Simmons Mattress teams with Damelio Sisters.EOS and the viral TikTok Shaving Cream.Starbucks Oat-milk Shortage.Facebook’s Kid-friendly Instagram Platform: is there reason to be concerned?If you enjoyed this episode of The Radcast, leave us a

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00:49:25

Optimize Your Ecommerce Strategy: Branding,...

Right About Now - Legendary Business Advice ·

2021/04/22

In this episode on The Radcast, host Ryan Alford talks with guests Samrat Saran, Head of Client Solutions at Neuro-Insight, and the CEO and Co-Founder of 4th Avenue Market, Salim Holder. They discuss the growth, community, and neurological factors involved in creating the 4th Avenue Market e-commerce brand.These are the topics:Building and maintaining community through e-commerce.Establishing your brand's narrative through brand-driven content.Creating a seamless experience for your customer on your

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00:38:15

Weekly Marketing and Advertising News: Bed, Bath, &...

Right About Now - Legendary Business Advice ·

2021/04/22

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are today's topics:Bed, Bath, & Beyond -- Home Happier Campaign.Brazilian Company, Magalu, and Deezer team up to create a shop-streaming service for musicians.Dollar Tree's new Media Network.New York Post placing shopping widgets on posts to make shopping for products easier.ACE Hardware DIY

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00:39:04

Be at the Forefront of your Communication Channels

Right About Now - Legendary Business Advice ·

2021/04/22

Happy Tuesday! Welcome to another episode on The Radcast. In this episode, Ryan Alford talks with Radical's Marketing Strategist, Robbie Fitzwater.They discuss the following topics:Creating the narrative for your brand, and evolving the conversation with your customers.Engaging with your community is ultimately teaching you to be a better marketer.Own the relationship - Be at the forefront of your communication channel.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts

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00:26:39

Weekly Marketing and Advertising News: Neutrogena...

Right About Now - Legendary Business Advice ·

2021/04/22

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are today's topics:Neutrogena's content studio.Budweiser special beer for Utah.Airheads digital video, playing on "skipping ads".Facebook is creating a mix of Clubhouse and Instagram Live - Hotline.Google's vaccine ad.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts

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00:41:27

Neurology in Marketing: The Art of Human...

Right About Now - Legendary Business Advice ·

2021/04/21

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discusses how to optimize the creative when telling your brand's story. Samrat and Ryan both agree that marketers should represent the consumer first, then the branding and creativity will follow.These are the topics in today's episode:Branding with understanding (data, your customers, etc.).How to keep the narrative on social media fresh.The most effective ways to leverage

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00:17:54

Weekly Marketing and Advertising News: Incentives to...

Right About Now - Legendary Business Advice ·

2021/04/02

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are Today's Topics:Lil Nas X and Nike Lawsuit.Voltswagen Rebrand.Covid Vaccine Incentives.Chipotle is giving away 100k in Bitcoin.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the

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00:29:37

Tiktok Hits Different

Right About Now - Legendary Business Advice ·

2021/03/30

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discussing TikTok for brands, and how to optimize your content on the world's most dynamic social media app.Ryan and Samrat break down the following questions:Why do some videos perform well on TikTok?What is the best way to optimize your video content as a brand?How can brands "show-up" better on TikTok?Why should your brand be on the app?Keep up with neurology in marketing by

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00:30:16

Weekly Marketing and Advertising News: The Future of...

Right About Now - Legendary Business Advice ·

2021/03/26

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are today's topics:The future of TV channels and streaming is changing. With the ongoing shift to streaming, The NFL is beginning to shift too. Big brands are creating their version of TV Shows. There's a unique marketing strategy hidden from these brand's efforts. April Fools Day is approaching

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00:37:54

Explosive E-Commerce and Technology-Driven...

Right About Now - Legendary Business Advice ·

2021/03/23

Welcome to another episode on The Radcast. In this episode, host Ryan Alford talks with the CEO and founder of ShipMonk, Jan Bednar.Jan started this company in 2014 with a mission to help small to medium-size businesses "stress less and grow more". The company has brilliant branding, an engaging mission, and an established list of satisfied customers.Ryan and Jan discuss the following topics:Marketing ShipMonk.What makes ShipMonk radically different from its competitors.Current trends for e-commerce

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00:35:17

Weekly Marketing and Advertising News: E-commerce...

Right About Now - Legendary Business Advice ·

2021/03/19

Happy Friday and welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, break down this week's game-changing marketing and advertising news.These are today's topics:E-commerce Data: Spending has already increased online with $121 billion accounted for in 2021. What does this mean for your business? How can you optimize your e-commerce store and your digital space? The Radcast answers those questions in this episode.If you haven't

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00:26:24

HopinTech: Creating Sustainable Solutions to Real...

Right About Now - Legendary Business Advice ·

2021/03/16

In this episode on The Radcast, host Ryan Alford talks with two of the founders from HopinTech, Erich Ko and Boyd Reid.What is Hop In? Why did it start? What problems is this company solving? All these questions and more are answered in today's episode on The Radcast. In this episode on The Radcast, host Ryan Alford talks with two of the founders from Hop In Technologies, Erich Ko and Boyd Reid.Hop In is a Toronto-based, sustainably focused, commuting application company. Their mission is the

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00:31:33

Weekly Marketing and Advertising News: Avocados from...

Right About Now - Legendary Business Advice ·

2021/03/12

Happy Friday! Welcome to another weekly news update. Friday's episode on The Radcast covers weekly marketing and advertising topics that keep you in the know. Host Ryan Alford and producer Reiley Clark, break down the following topics:1. Avocados from Mexico loyalty program, personalized website experience, and more.2. Smirnoff and SideBarre match up, giving introductory courses to barre sessions and mixology tips with Smirnoff's special flavors.3. Instagram Live Rooms and how to leverage this

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00:54:59

MasterChef Top Finalist Noah Sims talks with Ryan...

Right About Now - Legendary Business Advice ·

2021/03/09

Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with MasterChef top 4 finalist, Noah Sims, about personal branding, the service industry, and the reality behind reality TV.Ryan and Noah talk about the audition process for MasterChef. They also discuss what it means to be a chef, and the art of creating big, bold, beautiful flavors. Noah is not just a chef, amongst other things, he is passionate about serving people. Noah has traveled around,

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00:43:15

Weekly Marketing and Advertising News Update 3.5.21:...

Right About Now - Legendary Business Advice ·

2021/03/05

Welcome to this week's marketing news update. In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news. Here is today's breakdown:Deepfake video of Bob Ross is painting a scenic view with Mountain Dew. The episode premieres tomorrow, March 6.Snapchat is teaming up with IKEA to create an escape room... what are you escaping from? - Clutter! Use IKEA furniture to organize the bedroom and escape the augmented reality.Is Bitcoin the

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00:45:03

Eucalyptus is the Sheet! Meet Colin McIntosh CEO and...

Right About Now - Legendary Business Advice ·

2021/03/02

In this episode on The Radcast, host Ryan Alford talks with the CEO and Founder of Sheets & Giggles, Colin McIntosh. In Denver, he's known as the sheet guy, and for good reason! He's generated a million dollar revenue in sheets monthly. He's one with the environment, and is happy to discuss any and all things bedding, sheets, puns, and of course, good marketing.Get ready for a super fun and insightful conversation. Follow Colin on Instagram @colindmcintosh and check out their company at

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00:32:07

Weekly News Update 2.26.21: Spotify HiFi, Bacardi...

Right About Now - Legendary Business Advice ·

2021/02/26

Welcome to this week's news update on The Radcast!In this episode, host Ryan Alford and news co-host Reiley Clark, address this weeks top marketing and pop culture highlights. This episode dissects what's going on in the marketing industry and what should be on your radar for the weeks ahead.The topics they cover today are:Spotify HiFiBacardi SnapcodeAvocados from Mexico partners with Mission Foods$57 Billion Valuation for LucidIf you enjoyed this episode of The Radcast, leave us a review on

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