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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:27:30

Health data 1:1: Anthem's Ashok Chennuru on privacy...

The MM+M Podcast ·

2022/03/15

In the second of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and other issues. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:24

Health-data 1:1: Micky Tripathi on the federal...

The MM+M Podcast ·

2022/03/14

In the first of a series of conversations at last week’s ViVE health-tech event, MM+M's Marc Iskowitz sat down with Micky Tripathi, the national coordinator of health IT for the Department of Health and Human Services, to discuss implementation of the federal information-blocking ban, and other issues.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and

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00:26:33

MM+M Podcast 3.9.22: Health-data checkup from a...

The MM+M Podcast ·

2022/03/09

At this week's ViVE health-tech event in Miami, MM+M's Marc Iskowitz asked Micky Tripathi, the national coordinator of health IT from HHS, along with Anthem's chief data officer Ashok Chennuru and Mayo Clinic's chief technology officer Vish Anantranam, for their post-Covid vision for health data.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and

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00:25:52

MM+M Podcast 2.28.22: How patients are upending the...

The MM+M Podcast ·

2022/02/28

Investors poured almost $23 billion into rare disease therapeutics development last year, a 28% increase over 2020. Patients have been the spark plug behind the robust funding for, and greater attention around, these drugs. Craig Martin, CEO of rare disease advocacy group Global Genes, explains the perils and pitfalls to this patient-led revolution.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn:

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00:20:06

MM+M Podcast 2.22.22: It's Robert Califf’s FDA 2.0

The MM+M Podcast ·

2022/02/22

Now that Dr. Robert Califf has been sworn in as permanent FDA chief, he’ll confront a host of pandemic policy and other challenges. We asked Peter Pitts, a former FDA associate commissioner, to weigh in as Califf begins his second stint in the agency's top job.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:31:42

MM+M Podcast 2.15.21: The TikTokker who’s tackling...

The MM+M Podcast ·

2022/02/15

It’s no wonder TikTok named third-year medical student Joel Bervell its 2021 voice of change. His videos highlighting racial bias in medicine have not only garnered millions of individual views. They’ve tackled decades-old disparities and led to systemic change.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:30:13

MM+M Podcast 2.8.22: The metaverse for healthcare...

The MM+M Podcast ·

2022/02/08

Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape - and more brands take notice. Emma Chiu, global director for Wunderman Thompson Intelligence, explains findings from a new report, “Into the Metaverse,” and delves into the implications for pharma brands.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced

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00:26:40

MM+M Podcast 2.1.22: Using telehealth to speed access...

The MM+M Podcast ·

2022/02/01

Can virtual care companies get the newly authorized COVID-19 antiviral treatments to patients faster? Former ER doc Tim Peck, who started two telehealth firms and is now health director for design firm IDEO, talks about the potential.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:22

How Omicron will help us learn to live with the...

The MM+M Podcast ·

2022/01/27

There are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi unpacks the nuances of Omicron and shares why she's optimistic about where we are in the pandemic.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:26:42

MM+M Podcast 1.25.22: Overseeing comms for the firm...

The MM+M Podcast ·

2022/01/25

Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:21:08

Attracting and retaining top talent amidst the Great...

The MM+M Podcast ·

2022/01/20

During the Great Reshuffle of people and talent, more people are aligning their passions and purpose with what they do. With priorities shifting and job hopping on the rise, marketing firms are battling to attract top specialized talent and retain their own. As employees are rethinking not only how they work, but why they work, there’s a real opportunity to make changes and even reinvent your business. Tune in to hear Kimberly Jones, President & CEO of Butler/Till, one of the fastest growing

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00:22:52

The value of omnichannel marketing for pharma, a...

The MM+M Podcast ·

2022/01/19

MM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn:

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00:29:47

MM+M Podcast 1.18.22: Digital health’s funding frenzy...

The MM+M Podcast ·

2022/01/18

Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:33:05

MM+M Podcast 1.11.22: Medical ad man David Chapman...

The MM+M Podcast ·

2022/01/11

Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:06

Health musings and predictions as we close out 2021,...

The MM+M Podcast ·

2021/12/20

Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year. Tune in as Kim addresses everything from the reframing of the healthcare industry to digital disruption to untapped value opportunities for patients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:39:17

Creating and selling work that reflects our diverse...

The MM+M Podcast ·

2021/12/14

Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:14:41

J&J and the end of the consumer era

The MM+M Podcast ·

2021/12/08

At the moment, owning a consumer company is not in fashion anymore among big pharma. Hear Steven Robins, managing partner/principal at the New England Consulting Group — and a former J&J exec — on what J&J’s recent decision to spin off its consumer group signals about corporate diversification as a business strategy in healthcare.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of

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00:31:49

Mental illness in the medical marketing world

The MM+M Podcast ·

2021/12/02

Industry leader Jon Nelson joins MM+M's Larry Dobrow to discuss "I Am a Medical Marketing Professional Who Suffers From Mental Illness," a column penned by Nelson that MM+M published this morning.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:15:03

Better insights with real-world patient data

The MM+M Podcast ·

2021/12/01

Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:13

The orphan drug launch, reconsidered

The MM+M Podcast ·

2021/11/30

Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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683 results

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