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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:33:05

MM+M Podcast 1.11.22: Medical ad man David Chapman...

The MM+M Podcast ·

2022/01/11

Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:06

Health musings and predictions as we close out 2021,...

The MM+M Podcast ·

2021/12/20

Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year. Tune in as Kim addresses everything from the reframing of the healthcare industry to digital disruption to untapped value opportunities for patients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:39:17

Creating and selling work that reflects our diverse...

The MM+M Podcast ·

2021/12/14

Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:14:41

J&J and the end of the consumer era

The MM+M Podcast ·

2021/12/08

At the moment, owning a consumer company is not in fashion anymore among big pharma. Hear Steven Robins, managing partner/principal at the New England Consulting Group — and a former J&J exec — on what J&J’s recent decision to spin off its consumer group signals about corporate diversification as a business strategy in healthcare.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of

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00:31:49

Mental illness in the medical marketing world

The MM+M Podcast ·

2021/12/02

Industry leader Jon Nelson joins MM+M's Larry Dobrow to discuss "I Am a Medical Marketing Professional Who Suffers From Mental Illness," a column penned by Nelson that MM+M published this morning.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:15:03

Better insights with real-world patient data

The MM+M Podcast ·

2021/12/01

Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:13

The orphan drug launch, reconsidered

The MM+M Podcast ·

2021/11/30

Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:30

The power of purpose, a podcast presented by Biolumina

The MM+M Podcast ·

2021/11/29

Biolumina’s anti-cancer focus connects people with a shared commitment, drives engagement, deepens a sense of meaning and increases feelings of reward in the work. During November’s sponsored podcast, Kirsten Kantak, president and CEO of Biolumina, spoke about the power of a singular focus and a commitment to purpose with Larry Dobrow, editor-in-chief of MM+M.Narrowing the focusBiolumina, which opened its doors in 2008 as a specialty shop focused mostly on oncology but included other fields as well,

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00:18:52

MM+M Podcast 11.23.21: Nurx’s Varsha Rao

The MM+M Podcast ·

2021/11/23

Rao joins Marc Iskowitz to talk about the evolution of the direct-to-consumer telemedicine space and Nurx's expansion beyond its birth control roots.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:19

The emergence of Evolution Health Group, a podcast...

The MM+M Podcast ·

2021/11/22

Larry Dobrow discusses the evolution of EHG over the past few years with Dr. Leo Francis, COO of EHG, and how his role will focus on creating transformative changes for both employees and clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:17:56

Using AI and proteomic technology to change the way...

The MM+M Podcast ·

2021/11/19

Steve Williams, chief medical officer of SomaLogic, joined Steve Madden at HLTH, where they discussed the power of proteomics and its potential impact on health. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:21:35

Appetite for Health Transformation: Verily & Highmark...

The MM+M Podcast ·

2021/11/18

Picture people receiving care, not just when they physically need it, but long before then and in ways that may even be unfelt, unseen. Picture clinicians, not bogged down in paperwork, but spending more time face to face with patients, and helping before health issues even arise. Imagine a world where we’re focused on health, not health care. A system that brings everyone to the same table — the patient, the doctor, the insurer — to create something remarkable. Highmark Health and Verily are

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00:17:43

The Healthtech Transformation is real

The MM+M Podcast ·

2021/11/17

Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:42

MicroMass and the creative potential of Human...

The MM+M Podcast ·

2021/11/11

“At MicroMass, we see people, not just their disease or their demographics, but the human inside. Our aim is to understand them, inspire them, change their behavior and reach them where it can make the most impact.”This is how Rob Peters, EVP, strategy; and Noah Lowenthal, executive creative director, both at MicroMass, explained their approach to changing health for the better during a recent podcast with MM+M’s editor-in-chief, Larry Dobrow. The conversation took an in-depth look at how leveraging

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00:20:16

The future of digital health, healthcare and Pharma

The MM+M Podcast ·

2021/11/10

We explore the growth of digital solutions for the provision of care and the impact they will have on patients, providers and life sciences companies.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:48

MM+M Podcast 11.9.21: WOCIP’s Dr. Charlotte Jones-Burton

The MM+M Podcast ·

2021/11/09

The president and co-founder of Women of Color in Pharma returns to the podcast to give her take on a new clinical trial diversity initiative involving Columbia University and Pfizer, and to preview her group’s upcoming conference.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:33

Engagement as medicine: The essential role of...

The MM+M Podcast ·

2021/11/08

The COVID-19 pandemic revealed both the fragility of the American healthcare system and the widening gulf between the healthcare haves and have nots. Dave Nussbaum, Chief Data Officer, Publicis Health, and Susan Manber, Chief Patient Officer, Publicis Health, sit down with Steve Madden, Editor-in-Chief and General Manager, MM+M, for an honest conversation about health’s future and the critical role healthcare communications play in engaging patients and healthcare providers to drive better

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00:15:46

Innovating in pharma marketing, a podcast presented...

The MM+M Podcast ·

2021/11/08

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:37

CTV Advertising: An untapped opportunity for pharma...

The MM+M Podcast ·

2021/11/04

Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opportunity for pharma marketers. To take advantage of these, pharma must rethink its media strategy and gain

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00:33:39

MM+M Podcast 11.2.21: RDA’s Michael Nace

The MM+M Podcast ·

2021/11/02

Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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670 results

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