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PODCAST

The Independent Dealer Podcast

Jeff Watson & Luke Godwin

A podcast for Independent Used Car Dealers to get help on how to improve their dealerships and their life. As current used car dealers, Luke and Jeff find the best advice from industry experts and other successful dealers. If you want to learn and grow your business with like minded used car dealers tune in each week. "Dealers Helping Dealers"

leisure automotive

All Episodes

00:33:46

#12 - Tracy Myers and the customer experience

The Independent Dealer Podcast ·

2019/03/24

Tactical conversation with Tracy Myers of Frank Myers Auto in North Dakota. Tracy is a master of ensuring his team provides an A+ customer experience every time. In this episode you'll hear his philosophy on how salesmen should handle the greeting and tips that you can put to use at your dealership today!

en

00:26:16

#11 - Luke's NADA notes - Pay plans

The Independent Dealer Podcast ·

2019/03/21

Luke gives us his takeaways from the NADA convention 2019 around pay plans. How to motivate employees and setup a pay plan that works. This is the 3rd and final installment from Luke's NADA notes.

en

00:31:56

#10 - Jack Carter, Branding your dealership.

The Independent Dealer Podcast ·

2019/02/26

We chat with Jack Carter of Turn & Burn Motors in this episode. He shares with us his tips for branding on facebook and in personal life, how to handle online reviews, and what to avoid online. Great episode full of useful information that you can put to use today.

en

00:24:57

#9 - Luke's NADA notes - Sales process of today

The Independent Dealer Podcast ·

2019/02/21

This week we hear more about Luke's notes from the NADA 2019 convention. He gives us practical tips for updating our sales process and taking advantage of the technology that is at our finger tips. Got your pen out and take notes.

en

00:27:03

#8 - Lukes NADA notes - Advertising

The Independent Dealer Podcast ·

2019/02/06

Our next 3 episodes are Lukes takeaways from the 2019 NADA convention he attended. He has condensed a weekends worth of information into 3 general topics: Advertising, Sales, Compensation. We will talk about what is new and what is hot coming out of the top minds in the new car/ franchise space. This information is helpful to all dealers even us independents. Stay tuned!

en

00:29:30

#7 - Car lot security

The Independent Dealer Podcast ·

2019/01/30

Luke will share with us his top 5 tips for securing your dealership. Few people know more about getting robbed at their dealership, unfortunately Luke has learned the hard way what it takes to deter theft from the inside and out. His tips will help you open your eyes to vulnerabilities at your dealership. Listen close, take notes, then take action.

en

00:20:39

#5 - Customer Acquisition

The Independent Dealer Podcast ·

2019/01/17

Luke and Jeff hash out what are best practices for acquiring new customers. What works in today's market and the importance of tracking your lead sources. When it comes to getting a customer on your lot, not all advertising mediums are the same. Know your demographic, know where their attention is and know your numbers!

en

00:28:05

#4 - Hiring and Retaining Employees

The Independent Dealer Podcast ·

2018/12/20

Luke and Jeff talk tips and strategies for hiring, retaining and motivating top talent at your dealership. Happy team is the key to a productive, profitable lot. Always learning - Always improving!

en

00:00:27

#3.5 - Next week we talk about Employees

The Independent Dealer Podcast ·

2018/12/19

Join us next week when Luke and Jeff discuss employee hiring and.... retention.

en

00:15:12

#3 - The current state of the used car market

The Independent Dealer Podcast ·

2018/12/19

Today Luke and Jeff talk about the issues facing independents. Finding lenders, finding inventory, finding customers.

en

00:25:16

#2 - Meet Luke

The Independent Dealer Podcast ·

2018/12/19

Get to know the one and only Luke Godwin in todays episode. Owner, operator jack of all trades master of most.

en

00:11:23

#1 - The Intro

The Independent Dealer Podcast ·

2018/12/19

Welcome to the first episode of The Independent Dealer podcast. Luke and Jeff talk about state of the used car industry, the need for continual learning, and what an awesome community of independent dealers are out there.

en

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