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PODCAST

The Three Month Vacation Podcast

Sean D"Souza made two vows when he started up Psychotactics back in 2002. The first was that he"d always get paid in advance and the second was that work wouldn"t control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take

business marketing

All Episodes

0:00

[Re-Release] Free vs. Paid Product: Which One Works...

The Three Month Vacation Podcast ·

2016/07/02

When you're giving away bonuses, it's easy to believe you don't need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no matter whether you're in info-products or content marketing; services or running a workshop. Giving away outstanding content is the magic behind what attracts—and keeps

en

23:57

Article Writing Advice Writers Don't Want To Hear

The Three Month Vacation Podcast ·

2016/06/25

When you start writing articles, you get advice from all sides. But there's advice you don't want to hear. It's advice that goes against the grain. And yet, it's this advice that forms the hallmark of great writing. So how do you get from average to great? You take the road less-taken. It's harder and yet far more satisfying. Here's advice you probably don't want to hear. --------------- A friend wrote to me today and asked me what seemed like a pretty normal question. She expected 5 lines, maybe 6

en

0:00

How To Create A Profitable Product (Three Core...

The Three Month Vacation Podcast ·

2016/06/17

We all want to create profitable products but aren't sure where to start. We hope for some amazing formula, when all you really need are three core questions. When you are clear about the answers to the three questions, you can take an amazingly pedestrian, everyday concept and make it hugely profitable. So what are the three questions you need to have in place and how can you get started today? ----------------------- How to Create a Profitable Idea for Business Around July 2000, I was made

en

27:17

Three Disaster Stories (And How We Recovered and...

The Three Month Vacation Podcast ·

2016/06/12

It's super-easy to tell stories of success and how everything went from good to great. But what about the events when you had to eat humble pie? Or the times when you were scared out of your mind? Here are three stories which by some coincidence involve presentations. Nonetheless, there's a solid lesson behind each story and it's well learning from. ------------------------------------------ Imagine your website has just gone live and the next thing you know, you’re on a radio show. That’s exactly

en

28:49

The 17 Question Testimonial: How To Ensure You Get an...

The Three Month Vacation Podcast ·

2016/06/04

17 questions? Why have 17 questions in a testimonial? And what if the client won’t answer the questions? The reason for the 17 question testimonial is simple. It’s not a testimonial any more, it’s a experience on paper. When other clients read it, they can sense the ups and downs. They can see the final result. It makes your testimonial stand out. In order to get this 17 question testimonial going, you have to have a strategy in place. This podcast shows you exactly what you need to do so that you

en

32:05

How Gentle Productivity Gets Astounding Results

The Three Month Vacation Podcast ·

2016/05/28

Whenever you run into tips on productivity it’s always this earth shaking advice You’re advised to make these monumental changes to improve your business or life. In reality all you need are tiny little tweaks. Important tweaks, but tiny ones. And some of these tweaks are slightly irreverent. Which is what makes these productivity tips even more interesting. You’ll enjoy this episode on productivity—gentle productivity—and here’s a tip. You may end up sleeping a lot more as well

en

31:39

How To Avoid Painful Clients (And Find Amazing Ones...

The Three Month Vacation Podcast ·

2016/05/20

There seem to be two sets of clients: really painful ones and amazing It’s the painful ones that seem to drain an enormous amount of energy and time. They’re the ones that you constantly have to battle with. But how do you know in advance how to avoid these clients? There are red flags in place. In this episode you’ll learn how at Psychotactics (for the most part) we avoid painful clients. ---------------- In this episode Sean talks about Part 1: Why and how to add barriers Part 2: How to filter

en

0:00

Why Clients Dropout From Courses (And How To Avoid...

The Three Month Vacation Podcast ·

2016/05/13

In an interview with Tim Ferris, marketer, Seth Godin says that 97% clients drop out from his online courses. And under good conditions, 80% drop out. Yet there's are three core reasons why clients drop out and unless you tackle those issues, it's impossible to stop the dropout rate from spiralling. At Psychotactics, our dropout rate is a measly 10%. Which means that 90% of the clients finish the course. How is that possible? How come there's such a massive difference? This episode shows you what

en

0:00

The Myths of Pricing - Part Two

The Three Month Vacation Podcast ·

2016/05/07

Should you lower your prices? In Part 1 of Persistent Myths of Pricing (And How To Overcome Them), we looked at Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Now, let’s look at Myth 2: The Fear of Pricing—You can feel the “right price” in your gut. Should you lower your prices to get greater sales? Listen to this podcast as we explore the second part on the myths of pricing. ================= Imagine you’re in New Zealand right now. And you’re about to jump off a bridge—with a

en

0:00

The Myths of Pricing - Part One

The Three Month Vacation Podcast ·

2016/04/30

When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no matter whether you’re in info-products or content marketing; services or running a workshop. Giving away outstanding content is the magic behind what attracts—and keeps

en

29:41

Why Persevere Even When Failure is Certain (And When...

The Three Month Vacation Podcast ·

2016/04/23

It might seem like perseverance is a good thing. We’ve been told to persist in the face of odds. Yet, there are times when you should stop. How do you know when to stop? And why bother to persevere when failure is waiting around the corner? Find out why perseverance can be a real pain, and when it can be a blessing. Enjoy this episode on perseverance and yes, enjoy the music. In this episode Sean talks about Part 1: The link between failure and perseverance Part 2: Is there a way to know when to

en

29:09

Why Inspiration Can Be The Key To Winning The...

The Three Month Vacation Podcast ·

2016/04/16

Where do we draw inspiration from? When we try to beat resistance, we tend to look at what wehaven’t done and what needs doing. Yet sometimes resistance can bepushed over with a simple concept of inspiration. Where do we draw that inspiration from? And how do we keep theinspiration constant? In this episode we look at inspiration, but also at the “lousycarpenter” and “trigger” concept. =============== It’s said that a bad carpenter blames his tools But what’s not said is what makes a good carpenter

en

25:14

How To Beat Inertia And Why Logic Doesn't Work: The...

The Three Month Vacation Podcast ·

2016/04/09

Is resistance a game? It can feel a bit like that when you're almost always on the losing team. But often the reason why we lose to resistance is because we don't realise how the brain works. And this brain stuff was studied by researchers at the University of Cincinnati. What they found was astounding. In just over 10 minutes, our brains start to waver and we lose focus. So how can we make sure we don't give in to resistance? Find out in Part 2 of the Resistance game. ============== Imagine you had

en

30:10

The Resistance Game: Can Resistance be Beaten? - Part...

The Three Month Vacation Podcast ·

2016/04/02

Resistance seems like an overbearing force in our lives We want to achieve a lot, but as soon as we get started, resistance kicks in. But did you know there are ways around resistance? Resistance loves a loner. If you’re working alone, you’re just setting yourself for an encounter with resistance. Resistance loves to play the game of winner. We need to put resistance in second place. Here’s how to go about the task of winning the resistance game. ============= Resistance loves a loner Because loners

en

0:00

Feedback: The Secret of How To Get Clients To Keep...

The Three Month Vacation Podcast ·

2016/03/29

When it comes to feedback, almost of us hit a blank wall. Ask a client to "help you fix" your product or service and you get two or three small suggestions. So how about a 1500 word answer instead? What if you could get the client to go into every nook and cranny and give you feedback that would drive you crazy? Yes, of course it drives you crazy, because you have to go about fixing everything? Or do you? This episode on feedback goes deep into what you should ask, why and when you should ask for

en

0:00

The Secret of How To Get Clients To Keep Coming Back...

The Three Month Vacation Podcast ·

2016/03/26

Most of us are like crazy chickens, focused solely on attraction and conversion. They fail to see the biggest resource in our business—returning clients. If you're able to keep your existing clients and they buy everything in sight, you may never need new clients again. But what magic spell would cause them to buy everything in sight? Incredibly, the answer is "feedback". Wait, not testimonials—feedback. Feedback is that ugly sound of "complaint". It's screechy and seemingly yucky. But we're not

en

12:01

Biggest Landing Page Mistake And How To Fix It - Part...

The Three Month Vacation Podcast ·

2016/03/19

What’s one of the biggest “rookie mistakes” when putting a landing page together? It’s the rookie, sitting down and writing the entire page at their desk. If you want a reasonably boring landing page, write it yourself. But what if you didn’t write it yourself? Who would write it for you? Find out more in Part 2 of this series. ============== In this episode Sean talks about Part 1: How do you find the ideal client? Part 2: What happens when you dig into a single problem? Part 3: What do you do

en

32:30

How To Design A Successful Sequential Landing Page -...

The Three Month Vacation Podcast ·

2016/03/16

Did you know that landing pages fail almost at the headline stage? We’re all told to create landing pages. So why do they fail? The answer, it seems, can be found at any international airport. When planes land, they don’t land all at once. They land one at a time. Yet on a landing page, we scrunch the issues together. We throw everything at the page. That’s a mistake. And this episode tells you why it’s a mistake and how to fix it. ======= In this episode Sean talks about Element 1: How to choose

en

23:51

[Re-edit] Three Interesting Things I Know About...

The Three Month Vacation Podcast ·

2016/03/08

Why do we struggle to write? The ONE word? What’s that? And why does it play such an incredibly important part in article writing? That’s what we explore in this second part of what I’ve learned in article writing. We also look at why we struggle to write—Yes, we seem to get in our own way most of the time. How do we get others to help us? Find out more here. ========= In this episode Sean talks about Part 1: Why the ONE word concept is your compass in the darkness Part 2: Why when we sit down to

en

16:52

[Re-edit] Three Interesting Things I Know About...

The Three Month Vacation Podcast ·

2016/03/07

Writing isn't easy-but it isn't hard either The key to writing is to know what strategy to follow, so the road isn't bumpy all year long. This episode isn't about going down memory lane. Instead, it's practical advice I wish I'd had—Like how to choose the right coach or the right editor. Writing isn't all about you. Writing depends on the coach, the editor and the client. This podcast is about a strategy that's not commonly expressed and approaches writing in a more philosophical, yet practical way

en

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