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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

38:02

How Billionaire Entrepreneurs Learn to Believe In...

Wealthy and Well-Known Podcast ·

2021/02/23

No one believed in Jamie Kern Lima’s vision. At the end of one meeting, an investor even told her that no one would buy cosmetics from someone who looked like she did. In 2016, and after building one of the biggest cosmetics brands in America, Jamie sold it to L'Oréal for $1.2 billion. Today we’re joined by Jamie to talk about how she overcame the limiting beliefs of an entire industry to achieve her wildest dreams. We open our conversation by discussing how Jamie founded It Cosmetics, a journey

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31:57

Robert Glazer Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/02/19

From crafting newsletters to creating a perfect Instagram caption, it’s nearly impossible to build a personal brand without having mastery over the written word. Today we recap our insightful episode with Robert Glazer which explored how he uses writing to build his personal brand. Early in the episode, we chat about how writing can boost your Google rankings and trustworthiness while also generating free traffic. After sharing how writing articles and books can lead to speaking engagements, we

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24:39

Using Written Articles to Grow Your Personal Brand...

Wealthy and Well-Known Podcast ·

2021/02/16

Writing articles is an effective means of establishing yourself as a thought leader while adding long-term value to your brand. Today we speak with Acceleration Partners CEO Robert Glazer about how he built his personal brand through writing. We open our conversation by exploring how he kick-started his brand by writing his famed Friday Forward newsletter, a newsletter that now reaches hundreds of thousands of people. We then dive into his approach to content, touching on his goal to add value and

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24:17

Phil M Jones Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/02/12

Sales is a vital part of business that most brands get wrong. Today we share our top takeaways from our enlightening conversation with sales expert Phil M Jones, touching on what you need to know to sell more and with greater confidence. For our first highlight, we unpack why indecision is the enemy of sales. We then dive into why selling is about helping people find a solution to their problems. While exploring this concept, we talk about the differences between ethical and unethical sales, as well

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25:21

Exactly What to Say To Sell High Dollar Offers with...

Wealthy and Well-Known Podcast ·

2021/02/09

As you build your personal brand, it can feel uncomfortable to push your products. But you don’t have to be the stereotypical slimy salesperson. Today we speak with global sales expert Phil M Jones about what you can do to become a persuasive and ethical salesperson that lands high dollar offers. Early in the episode, Phil discusses his approach to sales and why selling is about providing solutions to your customers. After highlighting the importance of listening to your clients, Phil offers insight

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25:44

Eric Dahan Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/02/05

By tapping into the appeal of word-of-mouth selling, influencer marketing has exploded onto the advertising scene. Today we recap our highlights from our interview with influencer marketing expert Eric Dahan, unpacking the key lessons that will help you land lucrative brand deals. Early in the episode, we explore how the emerging influencer marketing industry follows tried and tested formulas that companies use to get their brands in front of viewers. After talking about the impact that

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27:27

How to Get Bigger Brand Deals with Eric Dahan

Wealthy and Well-Known Podcast ·

2021/02/02

Most big brands have developed a strategy to harness the power of influencer marketing. Today we speak with Open Influence CEO Eric Dahan about what you can do to land massive brand deals. After introducing Eric’s work we dive into his role in sourcing influencers. Key insights include the importance of audience metrics like impression rates when attracting brands. We then ask Eric about how high influencer follower counts should be. His answer highlights the fact that advertisers care more about

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21:06

Liz Bohannon Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/01/29

Sseko Designs CEO Liz Forkin Bohannon knows the marketing secret that’s used by billionaires like Elon Musk and Jeff Bezos; your personal brand is a tool to drive the profits of your business. Today we recap our incredible conversation with Liz, touching on this insight among many others. We open by reflecting on Liz’s journey in becoming an entrepreneur as a way to help people. After talking about why many of the world’s problems can be solved through job creation, we dive into how Liz has

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35:12

How Entrepreneurs Can Use Their Personal Brand to...

Wealthy and Well-Known Podcast ·

2021/01/26

As a strong personal brand, you’re offered opportunities to engage with multiple audiences that your company has little to no access to. Today we speak with Liz Forkin Bohannon, CEO, and Founder of ethical fashion brand Sseko Designs, an entrepreneur who has used her personal brand to grow her business. Early in the episode, Liz shares her mission to scale her company and transition from being central to Sseko’s operations to serving as the face of her company. A key theme in this episode, Liz

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15:39

Maggie Thurmon Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/01/22

With the right message and a well-honed delivery, you have the power to create a media network that attracts six-figure brand deals. Today we recap our episode with Maggie Thurmon, a college freshman who has built a TikTok empire. For our first takeaway, we reflect on how you can use social media to earn revenue, with host Rory Vaden chatting about four top ways to monetize your content. We then highlight how Maggie found success through the huge amount of effort that she puts into her videos — each

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34:08

How To Get Millions of Followers on TikTok with...

Wealthy and Well-Known Podcast ·

2021/01/19

While we usually interview the most successful of the old guard, today we speak with young mover and shaker Maggie Thurmon about how she gained three million TikTok followers and over 100 million likes in only one year. We open our conversation by exploring Maggie’s start on TikTok and the early content goals she set for her channel. From concept creation to making the post, Maggie unpacks her process and provides insight into TikTok’s technical details. After highlighting the massive amount of work

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24:00

Cameron Herold Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2021/01/15

Few business experts can boast such a high reputation among C-suite executives as Cameron Herold. Today we recap our previous episode with Cameron, unpacking insights that show why his reputation is so well earned. We open by exploring Cameron’s ‘ones and threes’ concept — the idea that your revenue is a marker of how evolved your business is. As host Rory Vaden explains, you need next-level thinking and operating principles to move from 100,000 to 300,000 dollars in revenue. Overcoming new

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32:05

Four Lessons Personal Brands Need to Know to Go to...

Wealthy and Well-Known Podcast ·

2021/01/12

When building a company, you need to decide what type of equity is more important to you — having equity in the company or getting brand equity by having that company associated with your name. Today we speak with author and business growth expert Cameron Herold who built many successful companies before focusing on his personal brand. The Founder of the COO Alliance, Cameron joins us to share his secrets on turning a personal brand into an eight-figure business. After talking about his career

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14:50

Chandler Bolt Recap: Highlights From the Interview

Wealthy and Well-Known Podcast ·

2021/01/08

Your book has the power to change lives and bolster your brand. It’s also the best business card that you’ll ever need. Today we recap our conversation with Bolt Chandler, CEO of Self-Publishing School and publishing expert, highlighting our top takeaways on what writing a book can do for your business. We open by exploring how you can use your book to build your business before discussing how you can use your book to engage people on a more profound level. After looking at when you should consider

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28:37

Secrets of Self-Publishing Your Way to Becoming a...

Wealthy and Well-Known Podcast ·

2021/01/05

As Chandler Bolt explains in this episode, publishing a book is like getting the keys to Narnia — it opens a magical land of opportunity for your brand. As the CEO of Self-Publishing School and with six bestselling books, we’ve brought Chandler onto the show to share the secrets of self-publishing, along with the incredible brand benefits of publishing a book. We open our conversation by comparing self-publishing with traditional publishing, with Chandler commenting on why self-publishing is the

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18:50

Lisa Woodruff Recap: Highlights From the Interview

Wealthy and Well-Known Podcast ·

2021/01/01

As famed businessman Charlie "Tremendous" Jones was a fan of saying, “five years from now, you’ll be the same as you are today except for the books you read and the people you meet.” In this episode, we share our top highlights from Lisa Woodruff, whose approach to personal development has grown her company into a seven-figure business. Our first takeaway from Lisa is profoundly simple — that your mind is your greatest lifelong asset. We discuss the importance of investing in your mind and the ways

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35:56

How to Serve a 7-Figure Niche with Lisa Woodruff

Wealthy and Well-Known Podcast ·

2020/12/29

Building a seven-figure brand requires long-term commitment and consistent hard work. While there’s no shortcut, investing in your education is a surefire way of growing your greatest asset — yourself. Today we speak with Organize 365 Founder and CEO Lisa Woodruff about how she serves her niche and how she found success by playing the long game. We open the episode by talking to Lisa about her experience nurturing her brand with Brand Builders Group and why being a teacher has helped her win at

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11:08

Sean Cannell Recap: Highlights From the Interview

Wealthy and Well-Known Podcast ·

2020/12/25

The power that YouTube has to grow your brand and spread your message is stronger than ever. Today we recap our top takeaways from our interview with Sean Cannell, YouTube King and the guy to go to if you want to know how to win at video. After discussing how YouTube has become increasingly relevant, we highlight Sean’s advice that for your channel to succeed, “you need to become a master at holding attention.” We share our simple secrets to becoming a more engaging presenter before focusing on the

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35:24

How to Win at YouTube with Sean Cannell

Wealthy and Well-Known Podcast ·

2020/12/22

When you create YouTube content, you are only one viral video away from changing your whole life. Today we speak with best-selling author and video expert Sean Cannell about how you can grow your brand on YouTube. We open our conversation by exploring the YouTube landscape and how, unlike other platforms, it acts as a content library and not as a feed. Sean shares why now is the best time to start a YouTube channel before explaining how you can overcome your early challenges like slow growth and

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24:51

Clint Salter Recap: Highlights From the Interview

Wealthy and Well-Known Podcast ·

2020/12/18

“I don’t want to limit my opportunity by serving a small audience.” This is a common sentiment felt by many personal brands. But as our interview with Dance Studio Owners Association CEO Clint Salter proves, you increase your opportunity by serving a smaller community in a deeper way. Today we share our top highlights from our conversation with Clint and pinpoint the lessons that will help you grow your brand. We reflect how personal brands have a different path of success than traditional brands

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630 results

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