x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

education how to

All Episodes

00:48:36

Episode 81: Introducing Starter Stories — A New...

Higher Ed Pulse ·

2021/04/01

We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand new shows, Starter Stories.Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In each

en

00:20:17

Fanatical Fridays Episode 31: LinkedIn Video Ads and...

Higher Ed Pulse ·

2021/03/26

If you're a graduate enrollment manager, chances are you've run a LinkedIn Ad campaign before. But have you ever run a LinkedIn Video Ad campaign before? If so, were you left overwhelmed, underwhelmed, or perhaps just confused? If you answered "yes" to any of the above, then this week's episode of Fanatical Fridays is for you. - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

en

00:58:40

Reimagining Student Success in Higher Ed: A...

Higher Ed Pulse ·

2021/03/25

About the Interviewee: Amy Glynn is CampusLogic's VP of Student Financial Success. She serves as a higher education advocate focused on eliminating the financial barriers that delay and derail college enrollment and completion. Amy is focused on helping colleges and universities deliver student financial success through automation, advising and analytics. Dedicated to improving staff efficiency and the student experience, Amy has spent her entire career optimizing the financial aid process while

en

00:33:26

Fanatical Fridays Episode 30: Yield Strategies...

Higher Ed Pulse ·

2021/03/19

What can enrollment managers do today to increase their chance of yielding the right class tomorrow? On this week's episode of Fanatical Fridays, Mickey shares a framework he uses to help enrollment teams think creatively about discerning whom to continue to nurture post-application and whom not to.Plus, stay tuned for a special announcement at the end of the show! - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth

en

00:36:44

Episode 79: 6 Lessons Learned Over the Past 6 Months...

Higher Ed Pulse ·

2021/03/18

People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place.On this week's solo-pod, Zach shares insights and new lessons learned over the last six months of email marketing. From there, he dives into the results garnered from an Enrollify Secret Shopper Experiment that was conducted last

en

00:34:51

Episode 29: What Community Colleges Can Learn from...

Higher Ed Pulse ·

2021/03/12

Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences and effectively communicate their value.On this week’s episode of Fanatical Fridays, Zach and Mickey discuss the challenges that many schools face in positioning their programs in a way that is relevant and compelling to Generation Z — a generational cohort already more skeptical of higher education than Gen-Xers and Millennials.These two enrollment

en

00:58:25

Episode 78: The Secret to Building Brand Equity in...

Higher Ed Pulse ·

2021/03/11

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.On this week's episode, Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED — a branding, design, and marketing agency exclusively focused on higher education.Ian offers several thoughts and ideas around how a

en

00:34:16

Fanatical Fridays Episode 28: Why Every School Needs...

Higher Ed Pulse ·

2021/03/05

It's 2021 and there's still significant misalignment between admissions and marketing teams at colleges and universities. This misalignment stifles innovation on the student recruitment front—especially when it comes to adding new channels to the mix. On this week's episode, Zach and Mickey discuss the significant growth in user activity and campaign performance that platforms like TikTok and Snapchat have seen over the last six months and speculate as to why less than 10% of higher ed marketers are

en

00:51:24

Episode 77: Why Higher Ed Marketers Aren't on...

Higher Ed Pulse ·

2021/03/04

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today.On today's episode, Matt Diteljan, Co-Founder and CEO of Glacier, joins Zach for a conversation on the state of high school digital advertising.Among the myriad topics discussed, Matt

en

00:28:39

Fanatical Fridays Episode 27: Clubhouse for...

Higher Ed Pulse ·

2021/02/26

On this week's episode of Fanatical Fridays, Zach and Mickey talk about the new social audio app, Clubhouse, and what enrollment marketers should know about the platform.From there, these two higher ed nerds share ideas for how enrollment management teams can stand out in an ever-crowded sea of subpar communication flows.Tune in for a light, fun, and thought-provoking conversation. - - - -Connect With Our Co-Hosts:Mallory

en

00:47:33

Episode 76: The Future of Video Marketing for Student...

Higher Ed Pulse ·

2021/02/25

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers?What parallels might exist for our audience of enrollment marketers working to attract and convert

en

00:19:21

Episode 75: If I Were a VP of Enrollment Marketing...

Higher Ed Pulse ·

2021/02/18

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:Hiring creators and developing original audio and video contentUsing video as a conversion tool and not just an asset for general brand awarenessLeveraging SparkToro for insights on their target market before launching a strategic

en

00:36:56

Fanatical Fridays Episode 26: Why Are Enrollment...

Higher Ed Pulse ·

2021/02/12

On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing of the development of their school's unique value propositions. Hiring consultants to help with brand development, marketing, or digital advertising support isn't new, but asking a partner to help your team discern what the unique value of your program actually is? It's a growing trend among higher education institutions of all shapes and sizes. Is

en

00:32:47

Episode 74: The Only Real Solution to Higher Ed's...

Higher Ed Pulse ·

2021/02/11

In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic. More so than ever before, schools across the spectrum are re-evaluating who they are, what their unique value offering is, and where they need to invest in order to survive. On this week's solo-pod episode, Zach talks about what colleges and universities need to do immediately if they want to still exist in the next 5-10 years. The key? It starts with

en

00:41:12

Fanatical Fridays Episode 25: HubSpot Acquires The...

Higher Ed Pulse ·

2021/02/05

On this week's episode of Fanatical Fridays, Zach and Mickey talk about HubSpot's acquisition of digital media giant, The Hustle...and try and make parallels between and predictions for what this might mean for the future of ed-tech and enrollment management teams. Oh, and we also talk about the finicky relationship higher ed has with software...and share some ideas for how savvy enrollment marketers might breakdown the technical silos that exist. - - - - Connect With Our Co-Hosts: Mallory

en

01:00:06

Episode 73: Become Different or Become Irrelevant —...

Higher Ed Pulse ·

2021/02/04

Higher education is at an inflection point…schools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals who are equipped with the necessary skillsets and experience.On this week’s episode, we chat with Steve Schuetz, who has had quite a career in all things higher ed — from working as a director of financial aid to working in

en

00:42:33

Fanatical Fridays Episode 24: Defining Clear Goals...

Higher Ed Pulse ·

2021/01/29

In the latest Fanatical Fridays episode, Mickey and Zach chat about the significance of crystallizing a vision and outlining goals for your entire marketing team. When expectations are clear and aligned with every individual's role, teams have a chance at reaching lofty, impressive goals together. Plus, Mickey and Zach discuss how a marketing team might go about implementing a student ambassador program (from finding the best-fit students to identifying desired results) in order to leverage the

en

00:46:07

Episode 72: Reimagining the Student Ambassador — The...

Higher Ed Pulse ·

2021/01/28

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team. And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you

en

00:44:38

Fanatical Fridays Episode 23: Creative Ideas for...

Higher Ed Pulse ·

2021/01/22

In the first Fanatical Fridays episode of 2021, Mickey and Zach share actionable ideas for optimizing your time management. From the Pomodoro method to the Inbox Zero philosophy, they chat about sharpening your processes, identifying your desired outcomes, and setting the right kind of goals.Don’t miss the show for tips on prioritization so you can lead your team (and your time!) effectively. Plus, Mickey discusses his tried-and-true framework from working in enrollment management for categorizing

en

00:51:37

Episode 71: The Future of Financial Aid — And How to...

Higher Ed Pulse ·

2021/01/21

Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States and building a more sustainable recruitment and enrollment experience between students and higher education institutions.The average student today will graduate with more than $30,000 in debt 😮 and is far less likely to start small businesses, seek the highest impact careers, buy homes, or start families.Students around the country are taking on huge

en

602 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College